bonin-bough
Bonin Bough steps down as Chief Media & eComm Officer, Mondelez International?blur=25

He joined Mondelez as VP of global media and consumer engagement and took on the Chief Media and eCommerce role in early 2015

exchange4media Staff Aug 18, 2016 11:13 AM

Carat bags APAC media mandate for Mondelez International; India account pegged at Rs 500 crore?blur=25

Carat from the Dentsu Aegis Network has bagged media duties for Asia Pacific, Europe and North America, and SMG has been appointed as the media agency for EEMEA and Latin America by Mondelez International. The new order of media duties will be effective from Jan 1st 2016

Priyanka Mehra Oct 12, 2015 8:13 AM

Cannes Lions Special: When I think of Cannes, it's all about being inspired: Bonin Bough?blur=25

The VP - Global Media & Consumer Engagement, Mondelez International talks about his impressions of Cannes this year, reasons for less client representation & under-appreciation for communication

Priyanka Mehra Jun 18, 2014 12:05 PM

Cannes Lions Special: When I think of Cannes, it's all about being inspired: Bonin Bough?blur=25

The VP - Global Media & Consumer Engagement, Mondelez International talks about his impressions of Cannes this year, reasons for less client representation & under-appreciation for communication

Priyanka Mehra Jun 18, 2014 10:05 AM

"It's important for us to deliver a holistic experience back to the consumer"?blur=25

Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai

Srabana Lahiri Apr 10, 2014 7:44 AM