bollywood

Lynette Pang, Assistant Chief Executive, Marketing, Singapore Tourism Board, in conversation with exchange4media, revealed STB’s marketing plans and ad spends for the upcoming financial year, their recent campaign, top four growth markets for them and more

Misbaah Mansuri 21-December-2017

As Wizcraft International enters its 30th year, Andre Timmins spilled the beans on the road ahead for them and their flagship brand IIFA

Misbaah Mansuri 27-November-2017

These Facebook exclusive awards will celebrate some of the best cinematic work under the YRF banner across 15 unique categories

exchange4media Staff 19-September-2017

Interior designer Ashiesh Shah to take viewers inside the homes of Bollywood A-listers with the new show

exchange4media Staff 04-September-2017

We speak to Avisha Goswamy, VP - Sales and Alliances on how a niche segment website became a universal platform

Venkata Susmita Biswas 14-July-2017

Online travel portal Yatra.com, Cox & Kings and others are increasingly associating with big-budget Bollywood movies and stars

Misbaah Mansuri 12-July-2017

Bollywood and Indian shows have a high affinity with the communities in Malaysia, according to Dr. N C Rajamani, Senior VP, Content Management Group, Astro

exchange4media Staff 03-July-2017

Filmmaker Pahlaj Nihalani believes that some filmmakers are using CBFC to market their films. He spoke about the need to censor content, the challenges ahead and more

Ruhail Amin 15-May-2017

Ad rate hike is in step with the growth in listenership and in line with the network’s endeavor to keep advertising inventory under control, says Harshad Jain, CEO – Radio and Entertainment, HT Media

exchange4media Staff 28-April-2017

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain

Ruhail Amin 28-April-2017

Zee to launch its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador

exchange4media Staff 27-April-2017

Top Bollywood celebrities to have their own mobile and TV app, VR studio and a 3D game enabling direct connect with fans worldwide

exchange4media Staff 29-March-2017

The pipeline includes more than 50 films across 8 languages and over 40 directors on board

exchange4media Staff 13-January-2017

While the recently released movie Dangal is wrestling to defeat the demonetisation blues in Bollywood, the good news is that filmmakers are not compromising on their marketing spends despite the cash crunch.

Ruhail Amin 27-December-2016

Ventes Avenues specialises in the digital world and focus on helping start-ups go to market, provide sales teams, sales strategy, revenue generation solutions and strategic and tactical sales solutions to corporates and brands

exchange4media Staff 29-November-2016

The partnership aims to integrate Bollywood OTT service on Vodafone Play

exchange4media Staff 23-November-2016

Bollywood brings in Diwali with trailers of three big movies including ‘Rock On 2’, ‘Kahaani 2’ and ‘Kaabil.’ Media monitoring agency Meltwater captures the conversations created on social media around them

exchange4media Staff 27-October-2016

The ‘Ae Dil Lets Airbnb’ contest gives participants a chance to live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys in London or Paris, including local recommendations from the stars such as Ranbir Kapoor’s favourite restaurant and Karan Johar's preferred cafes and insider shopping spots

exchange4media Staff 22-October-2016

The company also claims that it has clocked 7 million downloads and has witnessed 4 million monthly active users

exchange4media Staff 07-July-2016