Nokia, Samsung, Sony among India’s most trusted brands

BMW overtakes Maruti Suzuki, while Coca-Cola beats Pepsi, further reveals The Brand Trust Report

exchange4media Staff Jan 30, 2013 7:35 PM

Standard Chartered’s ‘branding with a cause’

Sumeet Singla of Standard Chartered Bank talks about the evolution of an idea that led to the creation of a landmark property like the marathon

Priyanka Nair Jan 21, 2013 6:35 PM

“Advtg generates 13% of the overall revenue of PVR”

When a person comes to watch a movie, he/she is in the best mood possible to imbibe any advertising, says Gautam Dutta, COO, PVR

Twishy Dec 12, 2012 7:40 PM

Showtime Events nominated for Gala Awards 2012

The nomination is for two events – ‘BMW Xperience’ and ‘Celebrating a Personal Milestone’

Deepa Balasubramanian Nov 29, 2012 1:00 AM

Auto majors woo fans through social media

Audi & Tata Motors use Facebook most effectively to engage with consumers, says a study by Unmetric

Sai Prasanna Nov 23, 2012 6:57 PM

Showtime Events bags Gold at Pinnacle Awards 2012

The agency, which won the Award for BMW Xperience event, is the sole winner from India at the IFEA/Haas & Wilkerson Pinnacle Awards

exchange4media Staff Sep 25, 2012 8:59 PM

Carat retains BMW India Media AOR

The development comes in the wake of a competitive four-phased pitch process

exchange4media Staff Aug 30, 2012 7:07 PM

Carat retains BMW India Media AOR

The development comes in the wake of a competitive four-phased pitch process

exchange4media Staff Aug 29, 2012 2:50 AM

BMW launches Intl Management Associates Programme

BMW Group will select 57 Associates for the International Management Associates Programme across 16 countries

exchange4media Staff Jun 22, 2012 9:35 PM

“Our marketing approach is to surprise people”

Dr Andreas Schaaf, Prez, BMW Grp India talks about the co.’s daring communication strategy that does not follow the traditional route

exchange4media Staff Jun 7, 2012 8:02 PM

BMW India reviews media duties

The incumbent on the business is Carat Media and the account size is pegged in the vicinity of Rs 40 crore

Noor Fathima Warsia Apr 30, 2012 9:28 AM

BMW’s guerrilla marketing tactics for Mini

After increasing its marketing spends by 40 per cent, BMW Group is focusing on experiential and guerilla marketing plans for Mini in India

Rahul Dubey Apr 9, 2012 9:47 AM

Brands at Auto Expo garner print, digital interest

BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research & Measurement

Dipali Banka Feb 21, 2012 10:45 AM

Puma announces partnership with BMW Motorsport

Puma will also assume the role of an exclusive licensed partner for BMW Motorsport for the product categories of footwear, apparel and accessories

exchange4media Staff Feb 2, 2012 5:02 PM

The songs that reflect radio players’ brand values

Giving a twist to the radio tale, FM players share with exchange4media which song their radio station associates with most & how they would brand it

Priyanka Nair Jan 16, 2012 12:10 PM

Pitch Exclusive: Mass vs niche: What’s right?

Modern day market practitioners realise that putting all eggs in one basket may fry their business when it comes to catering diverse demographics. How are marketers segmenting their products and consumers?

exchange4media Staff Jun 22, 2011 10:56 AM