bmw
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Industry experts believe that brands need to learn from the recent fiascoes and backlash faced by brands such as IndiGo and BMW due to their inability to promptly address crisis

Misbaah Mansuri Nov 17, 2017 8:57 AM

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Tripathy's social media post on his BMW bonnet catching fire and expressing his disappointment with the brand goes viral

Misbaah Mansuri Nov 14, 2017 9:32 AM

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With this new version, BARC India aims to help cut down the time invested in making a Planview (creating pre evals

exchange4media Staff Jul 22, 2017 6:13 PM

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DigitalF5 to manage creative, internet, social content and digital media buying for BMW Motorrad in India

exchange4media Staff Jul 14, 2017 2:40 PM

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The mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio

exchange4media Staff Jul 8, 2017 3:52 PM

BMW India initiates media pitch?blur=25

The current agency on the account is Vizeum from the Dentsu Aegis umbrella

Priyanka Mehra Jan 31, 2017 9:06 AM

BMW drives home the present with new campaign?blur=25

In the new TVC created specifically for the Indian market, BMW exhorts Indians to stop worrying about the future and live for the moment

Ankur Singh Oct 29, 2014 7:49 AM

Marketers balancing spends between news and IPL?blur=25

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

Brands ride the 'Dhoom 3' success story?blur=25

From merchandise & tech products to collector dolls, accessories & new product launches, 'Dhoom 3' has managed to create a huge branding community for itself

Manasa Mantha Jan 8, 2014 8:57 AM

India a strong market for luxury cars despite slowdown, says BMW?blur=25

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai," shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:46 AM

a strong market for luxury cars despite slowdown, says BMW?blur=25

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai, shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:44 AM

Nokia, Samsung, Sony among India’s most trusted brands?blur=25

BMW overtakes Maruti Suzuki, while Coca-Cola beats Pepsi, further reveals The Brand Trust Report

exchange4media Staff Jan 30, 2013 7:35 PM

Standard Chartered’s ‘branding with a cause’?blur=25

Sumeet Singla of Standard Chartered Bank talks about the evolution of an idea that led to the creation of a landmark property like the marathon

Priyanka Nair Jan 21, 2013 6:35 PM

“Advtg generates 13% of the overall revenue of PVR”?blur=25

When a person comes to watch a movie, he/she is in the best mood possible to imbibe any advertising, says Gautam Dutta, COO, PVR

Twishy Dec 12, 2012 7:40 PM

Showtime Events nominated for Gala Awards 2012?blur=25

The nomination is for two events – ‘BMW Xperience’ and ‘Celebrating a Personal Milestone’

Deepa Balasubramanian Nov 29, 2012 1:00 AM

Auto majors woo fans through social media?blur=25

Audi & Tata Motors use Facebook most effectively to engage with consumers, says a study by Unmetric

Sai Prasanna Nov 23, 2012 6:57 PM

Showtime Events bags Gold at Pinnacle Awards 2012?blur=25

The agency, which won the Award for BMW Xperience event, is the sole winner from India at the IFEA/Haas & Wilkerson Pinnacle Awards

exchange4media Staff Sep 25, 2012 8:59 PM

Carat retains BMW India Media AOR?blur=25

The development comes in the wake of a competitive four-phased pitch process

exchange4media Staff Aug 30, 2012 7:07 PM

Carat retains BMW India Media AOR?blur=25

The development comes in the wake of a competitive four-phased pitch process

exchange4media Staff Aug 29, 2012 2:50 AM

BMW launches Intl Management Associates Programme?blur=25

BMW Group will select 57 Associates for the International Management Associates Programme across 16 countries

exchange4media Staff Jun 22, 2012 9:35 PM