Top Story

Home >> Advertising >> Article

Spikes Asia 2009: More audiences, agency party hopping & gearing for awards

18-September-2009
Font Size   16
Spikes Asia 2009: More audiences, agency party hopping & gearing for awards

Before you knew it, the event has already drawn to a close. The last day of Spikes Asia Festival 2009 is here, and everyone is looking forward to the awards night with which the event culminates. All the categories would be awarded on the same night and the Jury Presidents – Starcom MediaVest Group’s Laura Desmond; Ogilvy South Asia’s Piyush Pandey; Droga5’s David Droga; and Rodney Fitch are in full form to celebrate the festivities.

The last day has some key sessions lined up, including Sir Ken Robinson, SMG’s Andrew Swinand; and Unilever’s Rahul Welde & Mediabrands’ Ruth Stubbs, among others. Adding more to the presence from Indian delegates, Creativeland Asia’s Sajan Raj Kurup was also spotted at the event on September 17, 2009.

Even as much lay ahead for the final day, the day has to begin with conversations on which of the six parties – Starcom MediaVest Group, Euro RSCG, BBDO, TBWA\, Ogilvy & JWT (all held on September 17, 2009) – rocked the most.

exchange4media had the chance to attend all the parties, albeit briefly, and here’s a lowdown resulting from the agency party hopping.

Beginning with an extra two points for a convenient location, Starcom MediaVest Group’s party had all key SMG officials gathered at the event. The last two days had seen SMG indulge in various global meetings taking advantage of the fact that most heads had to be in Singapore around this period anyway. SMG South Asia CEO Ravi Kiran was at the party, but the warmer surprise was running into former GroupM India CEO Andre Nair (minus the famous ponytail), who has now exited agencies to branch out as an entrepreneur.

Star of the day – Neil French – was at the Ogilvy party, and with reds draped all around and some interesting finger food and drinks, Ogilvy had a stylish do in place for its guests. The venue of the party – the Ogilvy Singapore office – was classy and done well, but didn’t compare to the Ogilvy India office at all.

A short walk away, at its office, Euro RSCG had an affair planned for agency officials, its clients and anyone else who wanted to be there. From dunking its MD & CEO Charlie Bowler and Matt Fanshawe into a tub of water, and in Matt’s case, getting the shirt off before dunking him, the agency officials had a blast planned for the night. There was some fun on the side as well with temporary tattoos, tck tck and some games going around.

The JWT party would have gone higher up in the order had the map given not been all wrong, and getting to the party alone not taken 40 minutes and an endless walk. JWT Singapore was also celebrating its moving into a new office. At least a couple of people landed in a water pool on the terrace (which was not too hard to miss if one was not paying attention). JWT didn’t have anything to offer to munch on, but the exit gates did have little paper packs with a postcard, a tissue paper wad and a condom.

BBDO had a more sober affair with mostly the agency employees enjoying a good drink. TBWA\ was in similar vein. After polite conversations and relevant pleasantries, there was no reason for us to hang around in any of the parties for more than 10 minutes.

Also read:

Spikes Asia 2009: India there, but Indians missing...

Ashutosh Srivastava, Anna Kirah & Rob Campbell present a vision of the future

Publicis’ Richard Pinder & the “balance of power”@Spikes Asia

Story-telling, value, authenticity & culture: Nirvik Singh’s advice on Asian consumer

Spikes Asia 2009 sees drop in entries, increase in delegates

Spotted at Spikes: Piyush Pandey, Prasoon Joshi, Dave Droga, David Guerrero…

Young Spikes, global meetings, seminars… Omnicom gets busy at Spikes

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Gaurav Dua talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'