The media industry has often got caught in the debate whether two measurement systems would help the industry grow or create a recipe for disaster for media sellers and buyers alike. The merger of NRS and IRS may have sorted that dilemma for the print industry and the clear strength of TAM Media Research has kept things simple for the broadcasting industry. However, aMap is present as a second television measurement system, and time and again has created the dreaded confusion as well.
Safedi ki chamkar where Rin and Tide are slugging it out isn't the only battle zone these days. There is another joust in the media firmament where an ongoing glove fest has everyone riveted. And this has nothing to do with iski shirt meri shirt se zyada safed kyun hai? This one is about an entrenched player and a newbie, says Sandeep Bamzai.