RIM has doubled its marketing spends in India for its smartphone brand BlackBerry. The handset maker has also seen a spate of launches in 2011. After a four-ad campaign titled ‘Are you missing something without BBM’ created by Orchard Advertising, their new creative agency BBDO India has come out with a new campaign – ‘Welcome to the BlackBerry family’.
Software creator Adobe has released data on the record profits for this quarter, marking its first billion-dollar quarter ever. Adobe is the creator of the popular Flash platform, which is still the number one means of distributing streaming interactive video content on the Internet, and a popular platform for online game development.
NDTV is expanding its reach from television sets and aiming for our computers and our cell phones. In a freewheeling conversation with exchange4media, Vikram Chandra, CEO, NDTV Convergence, reveals the plans that the news organisation has chalked out to take it ahead as we watch the advent of high speed, low cost, personal Internet on mobile phones and affordable computers.