The behaviour changing impact of social media

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:51 PM

Facebook fans are brand advocates: Forrester

A recent report by Forrester conducted in the US market reveals that Facebook ads have strong impact on purchase and recommendation of brands

Rahul Dubey Jul 3, 2012 7:09 PM

RIM to set up first BlackBerry Innovation Zone in India

The Innovation Zone is planned to launch in Rubus Labs in Kerala-based Startup Village; it will give young tech experts access to RIM’s mobile technology

exchange4media Staff Jun 1, 2012 10:57 PM

Madison Media appoints Gautam Kiyawat as Group CEO

Madison World has appointed Gautam Kiyawat as Group CEO, Madison Media. Kiyawat comes from Research in Motion and will join Madison on May 1, 2012

Noor Fathima Warsia Apr 2, 2012 4:06 PM

Madison Media appoints Gautam Kiyawat as Group CEO

Madison World has appointed Gautam Kiyawat as Group CEO, Madison Media. Kiyawat comes from Research in Motion and will join Madison on May 1, 2012

Noor Fathima Warsia Apr 2, 2012 1:13 PM

‘We have now reached PR 2.0’

Mahindra Group Corp Comm Head Roma Balwani and Prof Janice Neil stress on a human face for corporates to navigate today’s complex business scenario

Shanta Saikia Feb 27, 2012 8:14 AM

The songs that reflect radio players’ brand values

Giving a twist to the radio tale, FM players share with exchange4media which song their radio station associates with most & how they would brand it

Priyanka Nair Jan 16, 2012 12:10 PM

Communicating your way out of crisis

Crisis communication seems to be the hero of today’s times in salvaging the face of the brand and has now assumed heightened importance

Priyanka Mehra and Rahul Dubey Jan 11, 2012 7:34 AM

RIM appoints Sunil Dutt as MD for India

Sunil Dutt, an industry veteran with 27 years’ experience, will be instrumental in driving the next stage of RIM’s business growth in India.

exchange4media Staff Dec 7, 2011 7:31 AM

Krishnadeep Baruah, Blackberry, on how to shed the corporate suit image to get more inclusive

Krishnadeep Baruah, Director - Marketing, RIM India, speaks at the Pitch CMO Summit on the reasons for Blackberry to focus on the youth.

Neha Goel Nov 22, 2011 8:06 AM

BharatMatrimony expands suite of mobile services & apps

Consim Info Pvt Ltd celebrated Diwali with an expanded suite of mobile services, including upgraded WAP sites and apps for iPhone, iPad, BlackBerry, Nokia and Android users in India.<br /> &nbsp;

exchange4media Staff Nov 8, 2011 10:18 AM

Blackberry – after the blackout

Disruption of Blackberry services for almost 72 hours brought RIM under criticism. exchange4media explores the impact it may have on the brand value.

Deepika Bhardwaj Oct 27, 2011 9:45 AM

BlackBerry doubles marketing spends; strengthens youth focus

RIM has doubled its marketing spends in India for its smartphone brand BlackBerry. The handset maker has also seen a spate of launches in 2011. After a four-ad campaign titled &lsquo;Are you missing something without BBM&rsquo; created by Orchard Advertising, their new creative agency BBDO India has come out with a new campaign &ndash; &lsquo;Welcome to the BlackBerry family&rsquo;.

Sai Prasanna Oct 19, 2011 10:14 AM

BBDO India makes senior appointments in Mumbai

The agency has appointed Shefali Kothari as Associate Vice President and Ravi as Associate Creative Director in its Mumbai office.

exchange4media Staff Sep 13, 2011 8:48 AM

BBDO India added to Blackberry roster

Following the global development of Research in Motion&rsquo;s (RIM) popular handset brand BlackBerry brand appointing BBDO Worldwide to handle its worldwide creative responsibilities, BBDO India too has begun work on the business in India.

Tasneem Limbdiwala Jun 9, 2011 9:15 AM

Pitch Exclusive: The Blackberry dilemma

In its pursuit to reach out to a larger consumer segment, Blackberry is going increasingly mass. But the question is, how can Blackberry become a mainstream choice without losing its exclusivity...

Pallavi Srivastava May 16, 2011 9:51 AM

Rajesh Mani joins Leo Burnett Mumbai as ECD

Rajesh Mani has joined Leo Burnett, Mumbai as Executive Creative Director, where he will be handling brands like Bajaj Electricals, Tata Capital, Tashi, HPCL. He moves from Ogilvy.

exchange4media Staff May 7, 2011 8:47 AM

Print goes interactive: PC Quest to carry QR codes

&lsquo;PCQuest&rsquo;, published by Cybermedia, will now carry QR codes, which readers can scan with their phones to make the print experience interactive like never before.

exchange4media Staff Mar 9, 2011 8:42 AM

iZone International: Roundup of Day 3 @ Mobile World Congress

As the Mobile World Congress winds down, the iPhone 4 is named best mobile device, and Intel CEO Paul Otellini hints that for the first time a smartphone might be powered by an Intel chip.

exchange4media Staff Feb 18, 2011 7:29 AM

Deadline on BlackBerry’s enterprise email stands firm

While the company has already reached an agreement with the Government about the BBM service, enterprise email is being kept closed till now.

exchange4media Staff Feb 2, 2011 7:54 AM