BlackBerry appoints Sandeep Chennakeshu President of BlackBerry Technology Solutions Business Unit?blur=25

The BTS business unit comprises BlackBerry's technology assets, including QNX (embedded software), Project Ion (Internet of Things application platform), Certicom (cryptography applications), and Paratek (RF antenna tuning), as well as BlackBerry's patent portfolio

exchange4media Staff Aug 20, 2014 8:17 AM

BlackBerry launches Z3 smartphone in India priced at Rs 15,990?blur=25

BlackBerry Maps have been launched for the first time for BlackBerry users in India with this budget smartphone. Users would be soon able to access around 240,000 android apps from the Amazon's application store

Kanika Mehrotra Jun 26, 2014 8:01 AM

IPL offers more engagement for BlackBerry than Elections: Amar Thomas?blur=25

Amar Thomas, Country Marketing Manager, BlackBerry India, talks about BBM's association with Mumbai Indians and wooing BBM channel users with exclusive content and offers

Abhinav Trivedi Apr 25, 2014 7:49 AM

BlackBerry parts ways with Alicia Keys?blur=25

The Canadian smartphone maker had appointed the Grammy Award winner as its Global Creative Director last year to boost the image of its BlackBerry 10 platform

Abhinna Shreshtha Jan 6, 2014 7:52 AM

BlackBerry plans more sales incentives as BB10 flounders?blur=25

Under its interim CEO John Chen, BlackBerry seems to be heading back to its roots - enterprise consumers. The company also announced that it plans more sales incentives to stimulate demand for BB10-based phones

Abhinna Shreshtha Dec 31, 2013 8:46 AM

BlackBerry sets festive offers as market share falls?blur=25

BlackBerry has announced a number of offers on its high-end products & BlackBerry World apps, expecting to attract larger set of potential users, including the urban youth

Abhinna Shreshtha Dec 4, 2013 8:57 AM

In expansion vs. experience, experience will always lead: Ashish Gupta?blur=25

The Dir Mktg of BlackBerry India talks about the brand's increased focus on activations, targeting the youth, launching BBM across platforms & why there will be no ATL advtg this festive season

Twishy Oct 28, 2013 8:46 AM

We want Android & iOS users to experience the power of BBM: Sunil Lalvani?blur=25

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy Oct 25, 2013 7:44 AM

Lessons BlackBerry can learn from Nokia and Motorola?blur=25

As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts

Saloni Surti Sep 24, 2013 8:09 AM

Is BlackBerry fighting a lost battle??blur=25

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 9:17 AM

Is BlackBerry fighting a lost battle??blur=25

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 7:48 AM

Engage, connect & care if you're into youth mktg, says BlackBerry Mktg Head?blur=25

The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles

Priyanka Nair Sep 6, 2013 7:46 AM

BB bets big on Z10 OOH campaign to reclaim mkt share from Samsung?blur=25

The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points

Priyanka Nair May 1, 2013 7:28 PM

Rick Costanzo takes over from Sunil Dutt at BlackBerry India?blur=25

Costanzo has been associated with the company for more than a decade and has been part of the launch team of BlackBerry Solutions

Abid Hasan Mar 11, 2013 8:09 PM

BlackBerry launches Z10 with five-phased marketing push?blur=25

Discussions with global advocates, using digital medium, providing first-hand experience, RIM has "invested disproportionate time & money in the campaign"

Priyanka Mehra Feb 26, 2013 8:11 PM

Apple & Blackberry users in India lead in buying apps?blur=25

Users of these two OS are leaders in buying apps or making purchases within installed apps on their smartphones; Android users are a distant third

exchange4media Staff Feb 1, 2013 8:15 PM

BlackBerry signs on Ranbir Kapoor?blur=25

Kapoor will endorse BlackBerry products across various platforms and will also feature in upcoming multimedia ad campaigns in India

exchange4media Staff Dec 22, 2012 8:57 PM

BlackBerry initiates ‘action-packed’ radio campaign?blur=25

Launched across 20,000 spots across the nation, the drive is aimed at encompassing a larger TG under the tag of ‘people in action’

Saloni Surti Sep 20, 2012 8:03 PM

BlackBerry ‘actions’ wide spread outdoor campaign?blur=25

RIM’s ‘Action starts here’ initiative has been rolled out in 40 cities. Traditional OOH & retail media formats have been used

Priyanka Nair Sep 19, 2012 8:21 PM

It’s all about ‘Action’, says BlackBerry?blur=25

A new TVC by BlackBerry showcases it as a brand that creates an urge amongst individuals to get things done

Shachi Tapiawala Aug 30, 2012 8:23 PM