blackberry

Under its interim CEO John Chen, BlackBerry seems to be heading back to its roots - enterprise consumers. The company also announced that it plans more sales incentives to stimulate demand for BB10-based phones

Abhinna Shreshtha 31-December-2013

BlackBerry has announced a number of offers on its high-end products & BlackBerry World apps, expecting to attract larger set of potential users, including the urban youth

Abhinna Shreshtha 04-December-2013

The Dir Mktg of BlackBerry India talks about the brand's increased focus on activations, targeting the youth, launching BBM across platforms & why there will be no ATL advtg this festive season

Twishy 28-October-2013

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy 25-October-2013

As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts

Saloni Surti 24-September-2013

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti 23-September-2013

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti 23-September-2013

The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles

Priyanka Nair 06-September-2013

The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points

Priyanka Nair 01-May-2013

Costanzo has been associated with the company for more than a decade and has been part of the launch team of BlackBerry Solutions

Abid Hasan 11-March-2013

Discussions with global advocates, using digital medium, providing first-hand experience, RIM has "invested disproportionate time & money in the campaign"

Priyanka Mehra 26-February-2013

Users of these two OS are leaders in buying apps or making purchases within installed apps on their smartphones; Android users are a distant third

exchange4media Staff 01-February-2013

Kapoor will endorse BlackBerry products across various platforms and will also feature in upcoming multimedia ad campaigns in India

exchange4media Staff 22-December-2012

Launched across 20,000 spots across the nation, the drive is aimed at encompassing a larger TG under the tag of ‘people in action’

Saloni Surti 20-September-2012

RIM’s ‘Action starts here’ initiative has been rolled out in 40 cities. Traditional OOH & retail media formats have been used

Priyanka Nair 19-September-2012

A new TVC by BlackBerry showcases it as a brand that creates an urge amongst individuals to get things done

Shachi Tapiawala 30-August-2012

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias 22-August-2012

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias 22-August-2012

A recent report by Forrester conducted in the US market reveals that Facebook ads have strong impact on purchase and recommendation of brands

Rahul Dubey 03-July-2012

The Innovation Zone is planned to launch in Rubus Labs in Kerala-based Startup Village; it will give young tech experts access to RIM’s mobile technology

exchange4media Staff 01-June-2012

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