blackberry
BlackBerry parts ways with Alicia Keys

The Canadian smartphone maker had appointed the Grammy Award winner as its Global Creative Director last year to boost the image of its BlackBerry 10 platform

Abhinna Shreshtha Jan 6, 2014 7:52 AM

BlackBerry plans more sales incentives as BB10 flounders

Under its interim CEO John Chen, BlackBerry seems to be heading back to its roots - enterprise consumers. The company also announced that it plans more sales incentives to stimulate demand for BB10-based phones

Abhinna Shreshtha Dec 31, 2013 8:46 AM

BlackBerry sets festive offers as market share falls

BlackBerry has announced a number of offers on its high-end products & BlackBerry World apps, expecting to attract larger set of potential users, including the urban youth

Abhinna Shreshtha Dec 4, 2013 8:57 AM

In expansion vs. experience, experience will always lead: Ashish Gupta

The Dir Mktg of BlackBerry India talks about the brand's increased focus on activations, targeting the youth, launching BBM across platforms & why there will be no ATL advtg this festive season

Twishy Oct 28, 2013 8:46 AM

We want Android & iOS users to experience the power of BBM: Sunil Lalvani

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy Oct 25, 2013 7:44 AM

Lessons BlackBerry can learn from Nokia and Motorola

As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts

Saloni Surti Sep 24, 2013 8:09 AM

Is BlackBerry fighting a lost battle?

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 9:17 AM

Is BlackBerry fighting a lost battle?

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 7:48 AM

Engage, connect & care if you're into youth mktg, says BlackBerry Mktg Head

The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles

Priyanka Nair Sep 6, 2013 7:46 AM

BB bets big on Z10 OOH campaign to reclaim mkt share from Samsung

The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points

Priyanka Nair May 1, 2013 7:28 PM

Rick Costanzo takes over from Sunil Dutt at BlackBerry India

Costanzo has been associated with the company for more than a decade and has been part of the launch team of BlackBerry Solutions

Abid Hasan Mar 11, 2013 8:09 PM

BlackBerry launches Z10 with five-phased marketing push

Discussions with global advocates, using digital medium, providing first-hand experience, RIM has "invested disproportionate time & money in the campaign"

Priyanka Mehra Feb 26, 2013 8:11 PM

Apple & Blackberry users in India lead in buying apps

Users of these two OS are leaders in buying apps or making purchases within installed apps on their smartphones; Android users are a distant third

exchange4media Staff Feb 1, 2013 8:15 PM

BlackBerry signs on Ranbir Kapoor

Kapoor will endorse BlackBerry products across various platforms and will also feature in upcoming multimedia ad campaigns in India

exchange4media Staff Dec 22, 2012 8:57 PM

BlackBerry initiates ‘action-packed’ radio campaign

Launched across 20,000 spots across the nation, the drive is aimed at encompassing a larger TG under the tag of ‘people in action’

Saloni Surti Sep 20, 2012 8:03 PM

BlackBerry ‘actions’ wide spread outdoor campaign

RIM’s ‘Action starts here’ initiative has been rolled out in 40 cities. Traditional OOH & retail media formats have been used

Priyanka Nair Sep 19, 2012 8:21 PM

It’s all about ‘Action’, says BlackBerry

A new TVC by BlackBerry showcases it as a brand that creates an urge amongst individuals to get things done

Shachi Tapiawala Aug 30, 2012 8:23 PM

The behaviour changing impact of social media

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:55 PM

The behaviour changing impact of social media

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:51 PM

Facebook fans are brand advocates: Forrester

A recent report by Forrester conducted in the US market reveals that Facebook ads have strong impact on purchase and recommendation of brands

Rahul Dubey Jul 3, 2012 7:09 PM