#FutureProof: EC vs broadcast editors has a puppy-dog ploy driving it?blur=25

Arvind Kejriwal's ploy, calling India's broadcast editors as 'violators of the Constitution' & stooges of commerce, is a fit case of the "puppy-dog ploy", remarks Rohit Bansal

Rohit Bansal Apr 9, 2014 8:08 AM

DDB MudraMax starts year with a bang, wins biz worth Rs 100 cr?blur=25

The year 2014 has brought good tidings for DDB MudraMax, with 10 business wins in the first quarter itself and business worth Rs 100 crore

Priyanka Mehra Apr 1, 2014 9:00 AM

Election Tracker 2014: Kejriwal loses ground, Shashi Tharoor makes a comeback?blur=25

An analysis of Twitter mentions and conversations seem to suggest that the crusading politician and his party (AAP) have taken a hit in popularity and positive sentiment

Abhinna Shreshtha Mar 22, 2014 9:30 AM

Narendra Modi takes the lead in Twitter popularity?blur=25

Data analysed by social business intelligence firm Simplify 360 suggests that the BJP Prime Ministerial candidate has pulled away from top rivals Arvind Kejriwal & Rahul Gandhi in terms of popularity on social media

Abhinna Shreshtha Mar 18, 2014 9:09 AM

LS Polls: Political parties draw out social media & advtg battle plans?blur=25

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM

#FutureProof: Doomsday & the business of trailing Arvind Kejriwal?blur=25

Surely, Kejriwal has a job to do - but whatever happened to professional editors, whose instinct must be to induce sanitisation and context, asks Rohit Bansal

Rohit Bansal Mar 11, 2014 9:13 AM

BJP boycotts NDTV for posting 'manufactured' tweet?blur=25

BJP's members will boycott panel discussions held by NDTV after the news channel tweeted a statement, it claimed was originally tweeted by Sushma Swaraj, which insinuated internal rife within the political party

Abhinna Shreshtha Mar 11, 2014 8:32 AM

BJP's poll onslaught to get Piyush-Prasoon's creative muscle??blur=25

The BJP seems all set to make up for lost time, getting creative stalwarts on board to capitalise on the mistakes made by the leading party & spruce up its Rs 400-cr election campaign

Priyanka Mehra Feb 21, 2014 9:55 AM

BJP starts mailer campaign, maintains lead over the Congress?blur=25

The BJP has a good track record when it comes to its digital outreach programmes. Many commentators agree that social media will be one of the key influencers in this year's General Elections

Abhinna Shreshtha Feb 18, 2014 8:23 AM

Has the BJP lost the OOH battle to the Congress??blur=25

Congress' aggressive marketing stance has seen it spend crores on print, TV & OOH campaigns, while the BJP is yet to announce the media agency that will spearhead its Lok Sabha elections 2014 campaign

Abhinna Shreshtha Feb 4, 2014 9:15 AM

BJP should attack the Congress through a line like 'baat haath se nikal chuki hai'?blur=25

Following the Congress' poll campaign blitz, the BJP's message should be believable, relevant & strong, which resonates with the voters, say industry experts

Twishy Jan 31, 2014 8:22 AM

A tune which is not RaGa – Mein Nahin? Hmmm!?blur=25

Congress’ campaign ‘Main Nahi, Hum’ by Dentsu India has drawn flak from most quarters, even as the BJP has accused the Congress of lifting the same tagline used by Narendra Modi in 2011 for a ‘Chintan Shivir’ in Gujarat

Twishy Jan 28, 2014 9:12 AM

Vivid: Vigilant international media keeps track of Delhi polls?blur=25

Annurag Batra of exchange4media talks about the keenness with which intl media is tracking Delhi polls & how they are significant because of the rise of Arvind Kejriwal's AAP

Annurag Batra Dec 16, 2013 7:52 AM

Rediff’s data journalism shows Congress lags BJP, AAP on Twitter for Delhi polls?blur=25

The Rediff Labs initiative is based on an analysis of re-tweets of personalities connected with all the three parties as well as senior journalists

exchange4media Staff Nov 4, 2013 8:36 AM

India should not try to impress the world, rather aim to inspire: Narendra Modi?blur=25

India's biggest problem is lack of self belief. We cannot sell an idea to the world if we do not believe in it ourselves, said the Gujarat CM, while talking about Brand India at IAA Global Marketing Summit

Maneka Tanwani Oct 1, 2013 9:24 AM

Can good advertising determine the outcome of the 2014 Lok Sabha elections??blur=25

A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate with voters, say adlanders

Twishy Sep 25, 2013 8:21 AM

Five marketing lessons one can learn from Narendra Modi?blur=25

From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for marketers

Priyanka Nair Sep 10, 2013 7:41 AM

Want to run a successful political campaign? Turn to mobile marketing?blur=25

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti Jul 9, 2013 9:08 AM

Businessman & BJP activist Sudhanshu Mittal files defamation complaint against The Times of India?blur=25

Businessman and BJP activist Sudhanshu Mittal has filed a defamation complaint against Bennett, Coleman and Company Ltd for the report carried on The Times of India’s website on October 19, 2010, titled ‘CWG scam: CBI raids BJP leader Sudhanshu Mittal’s house’. The matter was taken up in court on December 4, 2010.

exchange4media Staff Dec 9, 2010 7:26 AM