bjp
Has the Lotus finally bloomed??blur=25

Senior journalist Rahul Tewari remarks on how Narendra Modi outshined Arnab skillfully with his confidence and sharpness

Rahul Tewari May 12, 2014 8:29 AM

Election Tracker: Priyanka Vadra surges ahead; Congress gets a shot in the arm?blur=25

Priyanka Gandhi Vadra's scathing verbal volleys with BJP & Modi have caused her popularity on Twitter to skyrocket. On the other hand, the BJP has seen a considerable slide in positive sentiment over the last week

Abhinn Shreshtha Apr 29, 2014 8:03 AM

Parties' poll moves on radio: Kejriwal, Modi rule the airwaves?blur=25

Though print, OOH & TV still see a lion's share in terms of media ad spends, radio has emerged as an important medium in these elections. A look at how BJP, AAP & Congress are leveraging the radio medium

Abhinna Shreshtha Apr 24, 2014 8:07 AM

Election Tracker: Boost for Kejriwal; AIADMK outscores DMK in favourability?blur=25

Arvind Kejriwal saw a burst in favourability last week on Twitter. Meanwhile, though Narendra Modi continues to be the most talked about politician, BJP continues to see lower favourability scores than AAP & Congress

Abhinna Shreshtha Apr 22, 2014 8:32 AM

How BJP gained the edge in the social media battle?blur=25

First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media

Abhinna Shreshtha Apr 17, 2014 8:23 AM

BJP goes local in its outdoor strategy?blur=25

Will the BJP's mantra of going local help the party regain lost time and steer it ahead of the Congress? exchange4media finds out from agencies working on BJP's outdoor campaign

Priyanka Mehra Apr 11, 2014 9:04 AM

#FutureProof: EC vs broadcast editors has a puppy-dog ploy driving it?blur=25

Arvind Kejriwal's ploy, calling India's broadcast editors as 'violators of the Constitution' & stooges of commerce, is a fit case of the "puppy-dog ploy", remarks Rohit Bansal

Rohit Bansal Apr 9, 2014 8:08 AM

DDB MudraMax starts year with a bang, wins biz worth Rs 100 cr?blur=25

The year 2014 has brought good tidings for DDB MudraMax, with 10 business wins in the first quarter itself and business worth Rs 100 crore

Priyanka Mehra Apr 1, 2014 9:00 AM

Election Tracker 2014: Kejriwal loses ground, Shashi Tharoor makes a comeback?blur=25

An analysis of Twitter mentions and conversations seem to suggest that the crusading politician and his party (AAP) have taken a hit in popularity and positive sentiment

Abhinna Shreshtha Mar 22, 2014 9:30 AM

Narendra Modi takes the lead in Twitter popularity?blur=25

Data analysed by social business intelligence firm Simplify 360 suggests that the BJP Prime Ministerial candidate has pulled away from top rivals Arvind Kejriwal & Rahul Gandhi in terms of popularity on social media

Abhinna Shreshtha Mar 18, 2014 9:09 AM

LS Polls: Political parties draw out social media & advtg battle plans?blur=25

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM

#FutureProof: Doomsday & the business of trailing Arvind Kejriwal?blur=25

Surely, Kejriwal has a job to do - but whatever happened to professional editors, whose instinct must be to induce sanitisation and context, asks Rohit Bansal

Rohit Bansal Mar 11, 2014 9:13 AM

BJP boycotts NDTV for posting 'manufactured' tweet?blur=25

BJP's members will boycott panel discussions held by NDTV after the news channel tweeted a statement, it claimed was originally tweeted by Sushma Swaraj, which insinuated internal rife within the political party

Abhinna Shreshtha Mar 11, 2014 8:32 AM

BJP's poll onslaught to get Piyush-Prasoon's creative muscle??blur=25

The BJP seems all set to make up for lost time, getting creative stalwarts on board to capitalise on the mistakes made by the leading party & spruce up its Rs 400-cr election campaign

Priyanka Mehra Feb 21, 2014 9:55 AM

BJP starts mailer campaign, maintains lead over the Congress?blur=25

The BJP has a good track record when it comes to its digital outreach programmes. Many commentators agree that social media will be one of the key influencers in this year's General Elections

Abhinna Shreshtha Feb 18, 2014 8:23 AM

Has the BJP lost the OOH battle to the Congress??blur=25

Congress' aggressive marketing stance has seen it spend crores on print, TV & OOH campaigns, while the BJP is yet to announce the media agency that will spearhead its Lok Sabha elections 2014 campaign

Abhinna Shreshtha Feb 4, 2014 9:15 AM

BJP should attack the Congress through a line like 'baat haath se nikal chuki hai'?blur=25

Following the Congress' poll campaign blitz, the BJP's message should be believable, relevant & strong, which resonates with the voters, say industry experts

Twishy Jan 31, 2014 8:22 AM

A tune which is not RaGa – Mein Nahin? Hmmm!?blur=25

Congress’ campaign ‘Main Nahi, Hum’ by Dentsu India has drawn flak from most quarters, even as the BJP has accused the Congress of lifting the same tagline used by Narendra Modi in 2011 for a ‘Chintan Shivir’ in Gujarat

Twishy Jan 28, 2014 9:12 AM

Vivid: Vigilant international media keeps track of Delhi polls?blur=25

Annurag Batra of exchange4media talks about the keenness with which intl media is tracking Delhi polls & how they are significant because of the rise of Arvind Kejriwal's AAP

Annurag Batra Dec 16, 2013 7:52 AM

Rediff’s data journalism shows Congress lags BJP, AAP on Twitter for Delhi polls?blur=25

The Rediff Labs initiative is based on an analysis of re-tweets of personalities connected with all the three parties as well as senior journalists

exchange4media Staff Nov 4, 2013 8:36 AM