Smart digital plan and micro data key to winning campaigns: Arvind Gupta?blur=25

Arvind Gupta, Convener and National Head, IT Cell, BJP held the audiences in thrall at the 4th edition exchange4media's CMO League powered by Dainik Bhaskar, with his delivery on 'Connecting with Today's Generation: What CMOs can learn from the BJP election campaign'

Rashi Bisaria Sep 8, 2014 8:00 AM

Video: Social media smokescreens have to go:  Arvind Gupta?blur=25

The convener of the BJP's IT cell said the government was taking steps to ensure social media companies that do business in India are made to pay service taxes while arguing for the need to regulate user generated content

Abid Hasan Sep 4, 2014 9:18 AM

Arvind Gupta to reveal secret behind BJP's digital campaign at CMO League - powered by Dainik Bhaskar?blur=25

Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections

Ankur Singh Sep 1, 2014 10:15 AM

Arvind Gupta to reveal BJP's digital campaign at CMO League - powered by Dainik Bhaskar?blur=25

Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections

Ankur Singh Sep 1, 2014 8:13 AM

BJP IT Cell head Arvind Gupta to speak at exchange4media's CMO League?blur=25

Arvind Gupta, Head - IT Cell, BJP, will talk on 'Connecting with Today's Generation: What the CMOs Can Learn from the BJP Election Campaign.' CMO League is tailored exclusively for CMOs with sessions by the most respected marketing thinkers of our time from across the world

exchange4media Staff Aug 20, 2014 8:21 AM

Arvind Gupta on how digital media became BJP's election-winning ally?blur=25

Speaking at exchange4media's IDMA 2014, the head of BJP’s IT cell, Arvind Gupta elaborates on the party's efficient & progressive use of social media & how digital will play a greater role in all political campaigns

Abhinn Shreshtha Jun 9, 2014 8:43 AM

Vivid: World media gives wide coverage to Modi?blur=25

There is a consensus among world media that Modi is the kind of strong & decisive leader that India has been eagerly waiting for. However, some papers caution against over-optimism, notes exchange4media’s Annurag Batra

Annurag Batra Jun 2, 2014 8:28 AM

Guest Column: Modi`s Cabinet : All the King`s Men and Women?blur=25

Modi has ushered in the age of inclusive growth by forming a lean cabinet discounting dynastic politics and changing the ground rules of the political game, says Vineet Trakroo, CEO, Evolution Strategy Advisors

Vineet Trakroo May 28, 2014 7:59 AM

Guest Column: With Modi at the helm, first 100 days will be interesting: Srinivasan Swamy?blur=25

As NaMo takes charge as the 15th Prime Minister of India, expectations are immense. The next six weeks will be critical, when he plans his first Union Budget, when he will reveal his mind, says the Chairman, RK Swamy Hansa

Srinivasan Swamy May 27, 2014 8:13 AM

OOH industry buoyant after landmark NDA win?blur=25

A historic Modi-led win instills a general sense of optimism among India Inc, with brands loosening purse strings to boost advertising industry. OOH experts take account

Abhinn Shreshtha May 27, 2014 8:02 AM

Guest Column: How political advtg narrowed the gap between regional & national news channels?blur=25

All media vehicles could ride on some good revenue figures in their books, irrespective of being regional or national, says Anurag Agarwal, VP, Corporate Sales, SB Multimedia

Anurag Agarwal May 24, 2014 9:40 AM

Decoding the digital strategy that won Modi the elections?blur=25

exchange4media takes stock of Modi's astute digital media strategy, which saw it explore diverse options like 3D rallies, crowdsourced speeches and social media, giving it a unique edge in the elections

Abhinn Shreshtha May 21, 2014 7:59 AM

Counting day on TV: Lacklustre coverage fails to match build-up blitz?blur=25

While some analysts feel the May 16 coverage was Modi-centric, others feel it would be unfair to blame the channels completely as the huge margin was unexpected & the channels were reporting facts on ground

Abhinav Trivedi May 20, 2014 9:31 AM

The new Govt must not interfere & allow free market forces to play in media: Sam Balsara?blur=25

The Chairman & MD, Madison World speaks about his expectations from the new government, and learnings from the BJP campaign that can be applied to other industries as well

Priyanka Mehra May 20, 2014 9:26 AM

Guest Column: Modinomics: It'll be 'Swadeshi', China style?blur=25

Big infrastructure projects, PSU-led manufacturing, indigenous defense production, among others are on the horizon once Modi is PM, says Rajeev Dubey, Executive Editor, Businessworld

Rajeev Dubey May 19, 2014 8:01 AM

The Gandhi Dynasty: For whom the bell tolls?blur=25

With various exit polls predicting the exit of the Congress-led UPA government and BJP-NDA’s return to power after 2004, the fate of the Congress top leadership may be in jeopardy says senior journalist Rahul Tewari

Rahul Tewari May 16, 2014 10:21 AM

NDA to cross 300-mark, Congress may fall below 100: Social media exit poll?blur=25

Analysis of social media conversations on Lok Sabha Elections 2014 shows that Narendra Modi-led BJP and its coalition will win more than 300 of the 543 Parliamentary seats in the country

exchange4media Staff May 16, 2014 9:07 AM

How will Narendra Modi inspire the world with Brand India??blur=25

Come May 16th, if NarendraModi comes to lead India, all eyes will be on him to see how he markets Brand India's unique selling propositions to international markets

exchange4media Staff May 15, 2014 8:36 AM

Opinion Polls 2014 point at 'Ab ki baar, Modi Sarkar'?blur=25

As per the Opinion Polls across various news channels, Narendra Modi & BJP plus NDA have been predicted to get between 278 & 317 of the total 543 Lok Sabha seats, thus making a clean sweep

exchange4media Staff May 13, 2014 8:35 AM

Arnab-Modi encounter: Toned down aggression?blur=25

Naidunia's Shravan Garg comments on how Narendra Modi & Arnab Goswami appeared different, in terms of their looks, body language and also content in Frankly Speaking with Arnab

Shravan Garg May 12, 2014 12:50 PM