bjp
Kejriwal's staggering comeback in Delhi: What worked for AAP??blur=25

Communication experts recount AAP campaign strategies that wooed Delhi voters to give Kejriwal a landslide win

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:01 AM

Delhi polls bring windfall of Rs 10-15 crore to radio industry?blur=25

With Arvind Kejriwal-led Aam Aadmi Party sweeping the Delhi polls, radio has proved its mettle in regional marketing once again

Abhinn Shreshtha Feb 11, 2015 9:33 AM

Guest Column: Why did BJP lose the Delhi elections so badly??blur=25

Chitralekha Group's Mitrajit Bhattacharya on why BJP lost by the biggest margin ever in a bi-polar Delhi Election

Mitrajit Bhattacharya Feb 11, 2015 9:07 AM

'Aam' way of campaigning helps AAP win Delhi?blur=25

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 8:38 AM

How AAP cracked the social media code?blur=25

A study done by Simplify360 reveals how AAP leader Arvind Kejriwal led social media buzz

Abhinn Shreshtha Feb 10, 2015 8:10 AM

Delhi state election boosts OOH spends?blur=25

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna?blur=25

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 10:42 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna?blur=25

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 8:58 AM

Guest Column: Advertising and media hallmarks of 2014: Madhukar Sabnavis?blur=25

Madhukar Sabnavis, Vice Chairman, O&M India comments on the BJP campaign, sporting leagues, e-commerce explosion, and other defining moments of 2014

Madhukar Sabanavis Dec 29, 2014 8:03 AM

Our biggest challenge going forward is getting back our credibility: Rajdeep Sardesai?blur=25

Sardesai, who recently won Asian TV Award for 'The Best News Presenter' for his coverage on the counting day of the general elections, talks about honest & credible news television, unprejudiced election coverage, PM Modi's infectious energy and more

Priyanka Mehra Dec 15, 2014 9:24 AM

It was Jaitley Vs Chidambaram at Rajdeep Sardesai's book launch?blur=25

The great debate between the current and former Finance Ministers telecast by Headlines Today and moderated by Karan Thapar set Twitter conversations rolling

Aditi Raval Nov 10, 2014 8:07 AM

Advertising for other parties only managed to dent the BJP sweep: Sam Balsara?blur=25

The party's election wins have proved that media can move mountains, but with the caveat - you need a good product for advertising to work, says Balsara, CMD Madison Media, that handled BJP's media duties

Priyanka Mehra Oct 20, 2014 9:04 AM

Maha Elections on social media: BJP outshines the rest?blur=25

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and buzz

Abhinn Shreshtha Oct 14, 2014 8:29 AM

Make in India rocks social media?blur=25

The Government's latest campaign trended at number two worldwide, with 103 countries participating in the conversation

exchange4media Staff Sep 30, 2014 8:13 AM

Smart digital plan and micro data key to winning campaigns: Arvind Gupta?blur=25

Arvind Gupta, Convener and National Head, IT Cell, BJP held the audiences in thrall at the 4th edition exchange4media's CMO League powered by Dainik Bhaskar, with his delivery on 'Connecting with Today's Generation: What CMOs can learn from the BJP election campaign'

Rashi Bisaria Sep 8, 2014 8:00 AM

Video: Social media smokescreens have to go:  Arvind Gupta?blur=25

The convener of the BJP's IT cell said the government was taking steps to ensure social media companies that do business in India are made to pay service taxes while arguing for the need to regulate user generated content

Abid Hasan Sep 4, 2014 9:18 AM

Arvind Gupta to reveal secret behind BJP's digital campaign at CMO League - powered by Dainik Bhaskar?blur=25

Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections

Ankur Singh Sep 1, 2014 10:15 AM

Arvind Gupta to reveal BJP's digital campaign at CMO League - powered by Dainik Bhaskar?blur=25

Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections

Ankur Singh Sep 1, 2014 8:13 AM

BJP IT Cell head Arvind Gupta to speak at exchange4media's CMO League?blur=25

Arvind Gupta, Head - IT Cell, BJP, will talk on 'Connecting with Today's Generation: What the CMOs Can Learn from the BJP Election Campaign.' CMO League is tailored exclusively for CMOs with sessions by the most respected marketing thinkers of our time from across the world

exchange4media Staff Aug 20, 2014 8:21 AM

Arvind Gupta on how digital media became BJP's election-winning ally?blur=25

Speaking at exchange4media's IDMA 2014, the head of BJP’s IT cell, Arvind Gupta elaborates on the party's efficient & progressive use of social media & how digital will play a greater role in all political campaigns

Abhinn Shreshtha Jun 9, 2014 8:43 AM