bjp
Guest Column: Branding games and stakes in politics: Adve Srinivasa Bhat?blur=25

“The ongoing conflict between the Delhi govt and the Delhi governor has already created enough buzz – to the distress of the citizens, not just of Delhi - to have the potential to impact ‘involved’ political parties and their fortunes in the coming state elections,” says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Jun 19, 2015 8:42 AM

1 Year of Modi Govt: Modi initiates the great image makeover of 'Brand India'?blur=25

From 5 Ts and 3 Ds to highly ambitious projects like Clean India, Digital India and Make In India, we take a look at what the Modi govt has done to change the image of India in the eyes of the world

exchange4media Staff May 25, 2015 8:13 AM

Congress’ Manish Tewari and BJP’s Sambit Patra agree to disagree on governing internet?blur=25

Manish Tewari, former Minister for Information and Broadcasting and Sambit Patra, National Spokesperson, BJP discuss ‘Freedom of Speech, its impact on internet governance’ at an ASSOCHAM event

Abid Hasan May 16, 2015 9:19 AM

1 Year Of Modi Govt: Radio sector no longer in limbo?blur=25

From 'Mann Ki Baat' to Phase III auctions, we look at how Modi-led BJP govt approaching one year in power, has taken measures to cure the ailing radio sector in India

Abhinn Shreshtha May 13, 2015 8:51 AM

Guest Column: Rahul Gandhi proves, and proves a few unwritten tenets of branding: Adve Srinivasa Bhat?blur=25

Top ranks in the Congress deserve credit; though there is nothing to say that Rahul Gandhi's onslaught on the BJP govt on the land bill was indeed orchestrated hard; though the content of his speech at the Ramleela Maidan which was called 'fierce-full' by the media lacked a certain strategic comprehensiveness, says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat May 5, 2015 7:55 AM

Ogilvy Mumbai named APAC Effie Agency of the Year 2015?blur=25

Ogilvy Group picked up 2 Golds, 4 Silvers and 2 Bronze metals at APAC Effie Awards 2015

exchange4media Staff Apr 13, 2015 8:45 AM

Adland's faces to watch out for in 2015?blur=25

A complex and dynamic industry that defines the spirit of the age we live in, the advertising world and its movers and shakers never cease to amaze. exchange4media takes a look at ad land’s faces that could create new waves in 2015

exchange4media Staff Mar 31, 2015 9:52 AM

Industry leaders on political communication and the role of professional advertising?blur=25

Madison's Sam Balsara, Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, DB Group's Girish Aggarwal, Colors’ Raj Nayak, Star’s Sanjay Gupta and Times Group’s Arunabh Das Sharma on how political parties and the govt could make better use of advertising opportunities on an ongoing basis with help from professional agencies

Abhinn Shreshtha Feb 23, 2015 8:59 AM

'Aam' way of campaigning helps AAP win Delhi?blur=25

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 10:53 AM

What went wrong with BJP's communication strategy in Delhi Election??blur=25

BJP's campaign masterstrokes that worked wonders in Lok Sabha Elections are in dire need of revival

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:07 AM

Kejriwal's staggering comeback in Delhi: What worked for AAP??blur=25

Communication experts recount AAP campaign strategies that wooed Delhi voters to give Kejriwal a landslide win

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:01 AM

Delhi polls bring windfall of Rs 10-15 crore to radio industry?blur=25

With Arvind Kejriwal-led Aam Aadmi Party sweeping the Delhi polls, radio has proved its mettle in regional marketing once again

Abhinn Shreshtha Feb 11, 2015 9:33 AM

Guest Column: Why did BJP lose the Delhi elections so badly??blur=25

Chitralekha Group's Mitrajit Bhattacharya on why BJP lost by the biggest margin ever in a bi-polar Delhi Election

Mitrajit Bhattacharya Feb 11, 2015 9:07 AM

'Aam' way of campaigning helps AAP win Delhi?blur=25

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 8:38 AM

How AAP cracked the social media code?blur=25

A study done by Simplify360 reveals how AAP leader Arvind Kejriwal led social media buzz

Abhinn Shreshtha Feb 10, 2015 8:10 AM

Delhi state election boosts OOH spends?blur=25

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna?blur=25

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 10:42 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna?blur=25

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 8:58 AM

Guest Column: Advertising and media hallmarks of 2014: Madhukar Sabnavis?blur=25

Madhukar Sabnavis, Vice Chairman, O&M India comments on the BJP campaign, sporting leagues, e-commerce explosion, and other defining moments of 2014

Madhukar Sabanavis Dec 29, 2014 8:03 AM

Our biggest challenge going forward is getting back our credibility: Rajdeep Sardesai?blur=25

Sardesai, who recently won Asian TV Award for 'The Best News Presenter' for his coverage on the counting day of the general elections, talks about honest & credible news television, unprejudiced election coverage, PM Modi's infectious energy and more

Priyanka Mehra Dec 15, 2014 9:24 AM