bindass
BindaasRani?blur=25

The dark comedy film starring Nayanthara revolves around drug mafia

exchange4media Staff Jul 21, 2019 6:00 PM

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Premiering on the linear and digital platforms concurrently, the new series is co-presented by Micromax and Indian Motorcycle, powered by Denver

exchange4media Staff Dec 6, 2017 5:05 PM

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Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch an OTT platform post Diwali

exchange4media Staff Sep 22, 2017 8:25 AM

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The homegrown youth entertainment channel gears up for a 360-degree approach with digital being the main focus, followed by print

exchange4media Staff Aug 10, 2017 7:50 AM

Nikhil Gandhi quits as VP and Head of Revenue Media Networks Disney India?blur=25

In this role, Gandhi was responsible for generating revenue and creating profitability across all the eight channels in the Disney India bouquet

Priyanka Mehra Dec 21, 2016 8:43 AM

Bindass goes 3D from November 5; 10 new shows to celebrate its 10th year?blur=25

Bindass is all set for a new 3D look from November 5 onwards with fresh new content including the return of its IP ‘Beg Borrow Steal’ and ‘The Trip’ with more emphasis on social media platforms

exchange4media Staff Nov 3, 2016 8:04 AM

Bindass' maiden fiction web series all set for Facebook premiere?blur=25

Shot in a 15 minute format, this 13-episode weekly series is a coming-of-age story of small-town girl who is pursuing her career in the fashion industry in Mumbai. The primary sponsors of the series include brands like Castrol (title sponsor) and eBay India

Madhuwanti Saha Apr 21, 2016 8:04 AM

We plan to strengthen our portfolio with unique content: Nikhil Gandhi Disney India?blur=25

It’s been few months since Disney India ventured into the distribution space; internalizing the distribution for the bouquet of its channels. Nikhil Gandhi, VP and Head - Revenue, Media Networks, Disney India, shares how the strategy has worked in their favour.

Madhuwanti Saha Mar 7, 2016 7:50 AM

Bindass Play sees 65% growth in ad revenue since launch; to explore other revenue streams?blur=25

Nikhil Gandhi, VP and Head of Revenue, and Vijay Subramanium, VP and Head – Content and Communication, Disney India talk about how the channel has grown in the last one year and future expansion plans

Collin Furtado Jul 21, 2015 8:36 AM

Bindass returns with second season of Halla Bol?blur=25

Second season to chronicle stories of women who have dared to dream big

exchange4media Staff Nov 29, 2014 10:05 AM

HP invites millennials in India to ‘Bend the Rules’ with Bindass?blur=25

HP is inviting youth to share their stories by uploading a video on Facebook, Twitter or YouTube. A winning entry will get a chance to share their inspiring story through a short film which will be aired on Bindass

exchange4media Staff Oct 11, 2014 12:11 PM

Disney snuffs out UTV Stars, plugs in Bindass Play?blur=25

The Bollywood news and entertainment channel will now give way to a music channel that aims to leverage the currency brand Bindass enjoys with the youth

Collin Furtado Sep 19, 2014 8:21 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy?blur=25

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 10:15 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy?blur=25

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 9:51 AM

"Media convergence has helped content integration for youth"?blur=25

Rajesh Khanna, GM - Operations, Channel UFX talks about the void in the youth market in South India and the channel’s efforts in catering to this rapidly evolving TG

exchange4media Staff Sep 30, 2013 8:19 AM

Video: "It is essential to understand youth’s desires & apprehensions"?blur=25

To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV

Priyanka Nair Sep 27, 2013 8:36 AM

OOH adds muscle to communication strategy of big ticket TV shows?blur=25

Be it 'Mahabharat' on Star Plus, 'Kehta Hai Dil Jee Le Zara' & 'KBC 7' on Sony or 'Yeh Hai Aashiqui' on Bindass - channels are using customised creatives & innovation for OOH blitz

Priyanka Nair Sep 18, 2013 8:31 AM

Digital drawing eyeballs to youth GECs?blur=25

From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewership

Synjini Nandi May 23, 2013 7:42 PM

MTV drives Nano through digital and social?blur=25

'Drive With MTV 2' will enfold live on social media platforms such as Facebook, Twitter, YouTube, Pintrest and Instagram, besides a website

Synjini Nandi May 20, 2013 8:23 PM

Bindass launches third edition of ‘Bindass Buddies’?blur=25

The channel will undertake large scale activations across 100 colleges in 10 cities pan India to create a buzz for the show

exchange4media Staff Mar 5, 2013 3:07 AM