bigg-boss
Bigg Boss?blur=25

In India, Bigg Boss is now produced in 7 languages, with an output of 600 episodes across the calendar year

exchange4media Staff Jun 25, 2018 7:03 PM

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The show will be hosted by the superstar of Malayalam film industry, Mohanlal

exchange4media Staff Jun 22, 2018 11:17 AM

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Superstar Kamal Haasan is hosting the second season of the reality show's Tamil version

Neethu Mohan Jun 16, 2018 9:58 AM

Bigg Boss Telugu Season?blur=25

Since the launch of season 2 call for entry promos for common people, the show has been generating a lot of buzz, curiosity and expectations

exchange4media Staff May 18, 2018 7:21 PM

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Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead

Misbaah Mansuri May 14, 2018 9:00 AM

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Marketing experts who spoke to exchange4media believe that while there might not be the decline of the brand in a big way, the blockbuster projects and brand endorsements in the superstar's kitty might reduce as those who want a clearer image would abstain from associating with him

Misbaah Mansuri Apr 6, 2018 8:57 AM

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Colors’ Bigg Boss bagged the first slot in top five programmes with 8495 Impressions (000s) followed by Zee TV’s Kundali Bhagya and Kumkum Bhagya

exchange4media Staff Jan 25, 2018 2:48 PM

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Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

Madhuwanti Saha Dec 12, 2017 8:50 AM

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Hosted by Bollywood actor Salman Khan, Bigg Boss season 11 continues to rock the rating charts even after 10 seasons, establishing itself as the mother of all reality shows

exchange4media Staff Nov 8, 2017 7:49 AM

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The reality show garnered 70 mn views in first 10 days on VOOT

exchange4media Staff Oct 17, 2017 11:43 AM

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Despite being present in almost 28 markets globally, India continues to be the most important overseas market for Chinese smartphone maker Oppo. Will Yang, Brand Director, Oppo, explains the rationale behind this approach

Ruhail Amin Oct 5, 2017 8:40 AM

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Though the electronic security players have not been traditionally spending big on advertising and marketing but that strategy has is no longer the norm now

Ruhail Amin Sep 29, 2017 8:55 AM

Raj Nayak?blur=25

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

Ruhail Amin Sep 27, 2017 8:20 AM

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Dhar, MD and CEO, Endemol Shine India, says that the company’s strategy is to be a content provider for all platforms and amplify its impact properties across languages

Simran Sabherwal Jul 12, 2017 8:46 AM

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Bigg Boss is one of the biggest shows to ever have launched in Tamil Nadu, with 36 million viewers sampling it in the first week itself

exchange4media Staff Jul 10, 2017 1:02 PM

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With the launch of Bigg Boss in Tamil, Vijay TV aims to offer viewers varied innovative content and narrow the gap with the market leader

Simran Sabherwal Jun 28, 2017 8:24 AM

Bigg Boss' finale episode fares better than premiere, garners 9.2 mn impressions: BARC?blur=25

The grand finale of ‘Bigg Boss 10’ aired on January 29 garnered 9.2 million impressions collectively and 7.1 impressions in the urban market according to BARC Week 5 (January 28- February 3) which is relatively more than that of premiere episode’s 7.7 million impressions

exchange4media Staff Feb 14, 2017 7:59 AM

Tepid response to Bigg Boss 10's launch episode with 5.8 mn impressions: BARC?blur=25

According to the data released by BARC India for Week 42 (October 15-31), the launch episode garnered 5.8 million impressions and its average impressions for the week were just 3.8 million impressions

exchange4media Staff Nov 1, 2016 8:08 AM

Viacom 18's Voot to air exclusive content from 'Bigg Boss 10'?blur=25

Voot will also showcase exclusive content that will have stories from the house in a special dedicated space called ‘Unseen Undekha

exchange4media Staff Oct 25, 2016 3:46 PM

Twitter curates first-ever special emoji for a TV series in India for #BiggBoss10?blur=25

The show’s fans can use the emoji by Tweeting with #BiggBoss, #BiggBoss10 and #BB10

exchange4media Staff Oct 18, 2016 8:26 AM