bigg-boss
Helo?blur=25

Helo users will be chosen to become the ‘Caller of the Week’ and will get an opportunity to ask their favourite contestants in the Bigg Boss House fun questions of their choice

exchange4media Staff Jun 10, 2019 2:41 PM

Bigg Boss Nikhil Sane?blur=25

Nikhil Sane, Business Head – Marathi Entertainment, Viacom 18, speaks about the launch of Bigg Boss Marathi season 2, promotional plans for the show, marketing spends, and more

Moumita Bhattacharjee May 20, 2019 9:18 AM

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Big Boss12 has Parle Agro Appy Fizz as the ‘presenting’ sponsor and Oppo F9 Pro as the ‘powered by’ sponsor. Panasonic OLED, Capital Foods and Loreal are the associate sponsors and there are a few more in the pipeline.

exchange4media Staff Sep 5, 2018 8:53 AM

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SPN will launch Sony Marathi channel on August 19. The Marathi segment contributes 4% to the overall TV revenue and industry experts estimate that the top-line is likely to grow by 10-15%

Madhuwanti Saha Aug 13, 2018 8:59 AM

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Endemol’s Big Boss Malayalam which started telecast on June 24th had 2.5 crores viewers in the opening week.

exchange4media Staff Jul 6, 2018 8:51 AM

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This achievement is attributed to the success of second season of Bigg Boss hosted by actor Kamal Haasan

exchange4media Staff Jul 4, 2018 8:54 AM

Bigg Boss Tamil?blur=25

The reality show, produced by Endemol Productions promises to be bigger, better and more explosive this season.

exchange4media Staff Jul 2, 2018 2:44 PM

Bigg Boss?blur=25

In India, Bigg Boss is now produced in 7 languages, with an output of 600 episodes across the calendar year

exchange4media Staff Jun 25, 2018 7:03 PM

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The show will be hosted by the superstar of Malayalam film industry, Mohanlal

exchange4media Staff Jun 22, 2018 11:17 AM

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Superstar Kamal Haasan is hosting the second season of the reality show's Tamil version

Neethu Mohan Jun 16, 2018 9:58 AM

Bigg Boss Telugu Season?blur=25

Since the launch of season 2 call for entry promos for common people, the show has been generating a lot of buzz, curiosity and expectations

exchange4media Staff May 18, 2018 7:21 PM

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Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead

Misbaah Mansuri May 14, 2018 9:00 AM

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Marketing experts who spoke to exchange4media believe that while there might not be the decline of the brand in a big way, the blockbuster projects and brand endorsements in the superstar's kitty might reduce as those who want a clearer image would abstain from associating with him

Misbaah Mansuri Apr 6, 2018 8:57 AM

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Colors’ Bigg Boss bagged the first slot in top five programmes with 8495 Impressions (000s) followed by Zee TV’s Kundali Bhagya and Kumkum Bhagya

exchange4media Staff Jan 25, 2018 2:48 PM

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Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

Madhuwanti Saha Dec 12, 2017 8:50 AM

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Hosted by Bollywood actor Salman Khan, Bigg Boss season 11 continues to rock the rating charts even after 10 seasons, establishing itself as the mother of all reality shows

exchange4media Staff Nov 8, 2017 7:49 AM

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The reality show garnered 70 mn views in first 10 days on VOOT

exchange4media Staff Oct 17, 2017 11:43 AM

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Despite being present in almost 28 markets globally, India continues to be the most important overseas market for Chinese smartphone maker Oppo. Will Yang, Brand Director, Oppo, explains the rationale behind this approach

Ruhail Amin Oct 5, 2017 8:40 AM

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Though the electronic security players have not been traditionally spending big on advertising and marketing but that strategy has is no longer the norm now

Ruhail Amin Sep 29, 2017 8:55 AM

Raj Nayak?blur=25

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

Ruhail Amin Sep 27, 2017 8:20 AM