big-data
Big Data: Empowering the world of e-commerce?blur=25

The revolution caused by Big Data and intelligent technologies is leading to a more efficient, personalized, even automated customer journey, one which a digital marketer cannot afford to miss, says Deepak Mittal, CEO, IntelliGrape/TO THE NEW

Deepak Mittal Jun 23, 2014 12:45 PM

Mindshare strengthens its consulting and analytics discipline?blur=25

With the growing importance of data today in business, this division of Mindshare shall partner with clients at GroupM to help them make informed decisions based on insights

exchange4media Staff Dec 6, 2013 8:07 AM

Is 'Big Data' big enough for marketers??blur=25

Data-driven marketing will gain in significance only when it can segment and infer distinctive and personalised results for every single consumer, say industry experts

Ankur Gaurav Oct 23, 2013 8:35 AM

Big Data has become a terminology that baffles the masters themselves: Tyler Bryson?blur=25

Brands have made Big Data a complex issue by attaching scientific & mathematical hassles to it, says the General Manager - Marketing and Operations of Microsoft SMSG India

Saloni Surti Oct 3, 2013 8:03 AM

Mobility, social, cloud & Big Data are trends to focus on: Tyler Bryson?blur=25

The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India

Simran Sabherwal Oct 1, 2013 7:40 AM

"The ecosystem of non-traditional media is improving"?blur=25

TV watching experience can never be replaced, but what supplements it best will also decide the course of the future, says Manoj Padmanabhan of Ditto TV

Abhinav Trivedi Sep 3, 2013 8:26 AM

Guest Column: Marketing turns left, gets counted!?blur=25

Left-brain dominance has resulted in marketing being relevant once again, not just to customers, but to marketers as well, says Ajay Kelkar of Hansa Cequity

Ajay Kelkar Aug 20, 2013 8:09 AM

Big Data: Don't let what can be your biggest strength paralyse you!?blur=25

Does the term Big Data baffle you? We decode what Big Data essentially means, why is it called the ‘sexiest new marketing tool' & how can CMOs master it

Maneka Tanwani Aug 8, 2013 9:18 AM

Video: Emerging markets on right track with data & analytics: John G Noseworthy?blur=25

Emerging markets are leveraging the insights derived from Big Data to deliver a smart customer experience, says IBM’s Noseworthy

Priyanka Mehra Jul 1, 2013 8:10 AM

Video: IBM's John Graeme Noseworthy on the four Es of Big Data?blur=25

The four Es that will help marketers in their journey to Big Data analytics are Educate, Explore, Engage & Execute, says Graeme

Priyanka Mehra Jun 12, 2013 7:30 PM

Havas Media Group acquires data analytics firm ElisaDBI?blur=25

Acc to Havas Media Group, it will now offer its clients improved methods of collecting, organising & using data to drive business insights & marketing engagement

exchange4media Staff May 14, 2013 7:33 PM

Why Big Data matters for Connected Consumers??blur=25

As consumer journeys become digitally enabled, consumer insight & power to predict will be key, says Sheldon Monteiro, CTO, SapientNitro

Sheldon Monteiro Oct 16, 2012 8:11 PM

Data impacts marketing: Do you know how??blur=25

Why is Big Data such an important subject for global CMOs? SapientNitro’s Sheldon Monteiro to share insights at e4m Conclave, presented by Jagran

exchange4media Staff Sep 28, 2012 8:21 PM