big-data
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Neeraj Sharma says China is one of the biggest regions in Asia Pacific but it doesn’t fall into the ad fraud category

Dolly Mahayan Apr 4, 2018 8:54 AM

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The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet journal, monthly reading of Fitbit data or anything that can help us creatives see ourselves as a collection of data points beyond the emotions and physiology we proudly own

Sahil Siddiqui Dec 27, 2017 8:50 AM

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In an interview with e4m, Ambarish Gupta, CEO, and Founder - Knowlarity Communications spoke about how cloud technology has revolutionised customer engagement

Ruhail Amin Sep 11, 2017 7:42 AM

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In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy, differentiating factors, GST and more

Akshata R Murthy Jul 5, 2017 8:31 AM

Marketing tools leverage Data Science for maximum impact?blur=25

The Data Science Congress 2017 threw light on upcoming digital marketing trends in the media and entertainment industry.

exchange4media Staff Jun 9, 2017 8:15 AM

Hungama Digital foresees Digital Twins, Big Data, On-demand Apps key for 2017?blur=25

Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017

exchange4media Staff Jan 5, 2017 8:19 AM

Simplilearn appoints Big Data Leader Ronald van Loon to its Advisory Board?blur=25

Analytics thought leader van Loon to contribute towards enhancing Simplilearn Big Data category

exchange4media Staff Jan 4, 2017 1:24 PM

Social strategists deploy short-term tactics: Seriously Social Report 2016?blur=25

Analysis of the entries to the 2016 Warc Prize for Social Strategy finds the key trends that emerged in social media campaigns this year

exchange4media Staff Dec 1, 2016 8:42 AM

MangoData - Big Data mobile advertising startup launched in India?blur=25

This data provides deep insights and trends on consumer usage patterns and behavior. However, so far only 3-5% data generated has been utilized for analytics

exchange4media Staff Jul 30, 2016 9:32 AM

Maxus' tool 'Kaleidoscope' picks up Most Admired Big Data award?blur=25

Maxus picked up another metal for its increasingly popular project – Kaleidoscope, a mood mapping tool conceptualised and built to decipher consumer moods basis trillions of conversations and activity on Twitter and Instagram. The team also recently won an award at the Asia Marketing Effectiveness for Data and Analytics

exchange4media Staff Jul 15, 2016 8:19 AM

Guest Column: Analytics, big data with responsible selling emerge key trends in PR: Valerie Pinto, Weber Shandwick?blur=25

The use of big data and analytics, the need to engage with different departments within the company in a communication program like research and development, and the use of new technology for story telling is the future of PR, writes Valerie Pinto, CEO, Weber Shandwick

exchange4media Staff Jun 29, 2016 8:05 AM

Urban Ladder partners with Vizury to gain insights into TV advertising?blur=25

Vizury’s TV Analytics solution determines the spike in website traffic and the period of impact for every ad slot across multiple channels, helping Urban Ladder identify and profile potential customers

exchange4media Staff Sep 9, 2015 11:32 AM

Culture Machine launches Intelligence Machine, a tool for branded video?blur=25

Intelligence Machine combines big data and content across platforms to glean insights into audiences, content and brands. The platform indexes and analyzes nearly 1.5 billion videos across the internet on a daily basis

Abhinn Shreshtha May 13, 2015 8:43 AM

Pinterest buys marketing start-up Kosei?blur=25

The photo-sharing website announced that it has acquired Kosei, a start-up that drives commerce by making highly personalized and powerful product recommendations

exchange4media Staff Jan 27, 2015 7:58 AM

Guest Column: Big Data Analytics: Making a molehill out of a mountain?blur=25

The M&E sector is undergoing a paradigm shift in this new-age, data driven economy. It is time that we shed our inhibitions around big data analytics and look beyond our self-created cocoons, says Achint Setia, Strategy Head, Viacom18 Media

Achint Setia Dec 2, 2014 10:07 AM

Guest Column: Big Data Analytics: Making a molehill out of a mountain?blur=25

The M&E sector is undergoing a paradigm shift in this new-age, data driven economy. It is time that we shed our inhibitions around big data analytics and look beyond our self-created cocoons, says Achint Setia, Strategy Head, Viacom18 Media

Achint Setia Dec 2, 2014 8:02 AM

Combined power of Big Data and Social Analytics?blur=25

Benefits of Big Data and Social Analytics sound too good for any top executive team to not jump on this bandwagon. But there still remain quite a few challenges, says TO THE NEW's Narinder Kumar

Narinder Kumar Sep 10, 2014 8:02 AM

Making Big Data work for brands in India?blur=25

Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets from offline to online world

Ankur Singh Aug 25, 2014 8:14 AM

Healthcare and Big Data: A perfect fit??blur=25

A Simplify 360 study which analyzed 194,000 social media interactions across the month of July reported that healthcare was the most talked about topic in connection with Big Data. India contributed just 4% to the overall chatter on the topic. Twitter is the most used channel to talk about Big Data

Abhinn Shreshtha Aug 6, 2014 8:00 AM

Social media marketing – the biggest growth space in marketing: John Kerr?blur=25

A global shift around marketing & communications is taking place. Brands are asking the right questions from their media agencies. But digital media agencies in India still have a long way to go, says the MD of Zeno Asia

Ankur Singh Jul 19, 2014 9:58 AM