big-cbs
BCCC imposes financial penalty on Big CBS Spark for offensive lyrics

The lyrics were from a rap song 'No Lie' by rappers No Chainz & Drake that was aired on the channel on May 2, 2013

exchange4media Staff Aug 16, 2013 9:17 AM

RBNL reports strong Q1 FY14 growth on back of radio & TV business

The company reported 31% increase in revenues for radio at Rs 47.3 crore in Q1, while the TV business clocked 37% Y-o-Y growth with revenues at Rs 8.4 crore

exchange4media Staff Aug 6, 2013 2:07 PM

Big CBS Prime beefs up 10 PM time slot with 'Survivor: Philippines'

The show will see an extensive promotion campaign with the help of RBNL’s marketing muscle & will be promoted across platforms

exchange4media Staff Jun 24, 2013 12:58 PM

Billboard of the week: BIG CBS Love’s 3D display

The interesting executional effort and strategic location of the billboard deserves a special mention...

Priyanka Nair Apr 18, 2013 7:48 PM

Amitabh Bachchan honoured as first-ever ‘India’s Prime Icon’

After an extensive online voting poll, and expert comments from opinion leaders – Prasoon Joshi, Malvika Sanghvvi and Suhel Seth – Bachchan has been declared winner of the first-ever ‘India’s Prime Icon’

exchange4media Staff Feb 4, 2013 8:37 PM

Big CBS Love launches ‘American Idol Season 12’ in India

Big CBS Love is promoting the series heavily through a 360-degree holistic marketing campaign involving print, radio, electronic, OOH and digital mediums

exchange4media Staff Jan 17, 2013 7:54 PM

Big FM goes all out to market new awards initiative

The media mix for Big Rajasthan Entertainment Awards includes print, TV, digital, radio, on-ground & OOH campaigns

exchange4media Staff Jan 7, 2013 7:28 PM

“English GEC genre has grown 45 pc in shares”

Post digitisation, a lot of genres have seen a change in shares, says Anand Chakravarthy, Business Head, Big CBS Channels

Synjini Nandi Jan 4, 2013 6:58 PM

RBNL targets advertisers with multimedia campaign

The campaign, titled 'The choice is obvious', is aimed at key marketing decision-makers, media planners and buyers

exchange4media Staff Nov 22, 2012 7:14 PM

Big CBS bets on home-grown content to augment weekends

The Network’s Business Head Anand Chakravarthy explains more on the Network’s focus on original Indian programming to create content spike

Synjini Nandi Nov 20, 2012 7:41 PM

MindShift bags social media duties of Big CBS

The Mumbai-based digital agency is betting big on Facebook & Twitter to bring Big CBS Networks fans closer to the channel

exchange4media Staff Sep 22, 2012 8:23 PM

Anand Chakravarthy named Business Head for Big CBS Networks

As part of his new profile Chakravarthy will take on the mandate of the overall P&L and brand development for the joint venture’s English Channels portfolio

exchange4media Staff Aug 29, 2012 4:37 PM

Big CBS goes outdoors for ‘America’s Got Talent’

Spread across 100 outdoor mediums, the outdoor campaign has tapped the retail space for high visibility

exchange4media Staff Aug 23, 2012 9:49 PM

Big CBS to simulcast ‘X Factor’

Second season of ‘X Factor’ will air across BIG CBS’s three channels – Prime, Love & Spark. The network banks on digital to promote the show

Synjini Nandi Aug 22, 2012 8:46 PM

Simulcast & content sharing = Audience aggregation

General entertainment to niche players are telecasting shows on multiple channels to reach a larger audience base

Synjini Nandi Aug 3, 2012 12:27 AM

Indian TV landscape is skewed towards females: Sunil Kumaran

With extremely limited options for male audiences and lack of a Hindi action entertainment channel, RBNL and RTL to fill the gap with new channel Thrill

Suraj Ramnath May 4, 2012 6:59 PM

Tarun Katial on Spark Punjabi’s opening numbers

Big CBS’ Spark Punjabi has attained No. 1 position within a month of its launch. Tarun Katial, CEO, RBNL, shares what has worked for the channel

Suraj Ramnath Feb 17, 2012 9:38 AM

Big CBS Spark’s musical bouquet for Gen Next

With the youth as their audiences, Big CBS Spark will see heavy use of social media to connect with the audiences

exchange4media Staff Feb 13, 2012 7:46 AM

RBNL to distribute Bloomberg UTV channel

With this, RBNL now has a bouquet of seven channels – Big CBS Prime, Big CBS Love, Big CBS Spark, Big Magic, Spark Punjabi, Bloomberg UTV & Big RTL

exchange4media Staff Feb 7, 2012 9:01 AM

Big CBS Networks’ channels expand reach in Lanka

Big CBS Networks is launching with English language feed and has entered into a distribution deal with largest operator, Lanka Broadband Network

exchange4media Staff Feb 6, 2012 5:26 AM

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