big-cbs
BCCC imposes financial penalty on Big CBS Spark for offensive lyrics?blur=25

The lyrics were from a rap song 'No Lie' by rappers No Chainz & Drake that was aired on the channel on May 2, 2013

exchange4media Staff Aug 16, 2013 9:17 AM

RBNL reports strong Q1 FY14 growth on back of radio & TV business?blur=25

The company reported 31% increase in revenues for radio at Rs 47.3 crore in Q1, while the TV business clocked 37% Y-o-Y growth with revenues at Rs 8.4 crore

exchange4media Staff Aug 6, 2013 2:07 PM

Big CBS Prime beefs up 10 PM time slot with 'Survivor: Philippines'?blur=25

The show will see an extensive promotion campaign with the help of RBNL’s marketing muscle & will be promoted across platforms

exchange4media Staff Jun 24, 2013 12:58 PM

Billboard of the week: BIG CBS Love’s 3D display?blur=25

The interesting executional effort and strategic location of the billboard deserves a special mention...

Priyanka Nair Apr 18, 2013 7:48 PM

Amitabh Bachchan honoured as first-ever ‘India’s Prime Icon’?blur=25

After an extensive online voting poll, and expert comments from opinion leaders – Prasoon Joshi, Malvika Sanghvvi and Suhel Seth – Bachchan has been declared winner of the first-ever ‘India’s Prime Icon’

exchange4media Staff Feb 4, 2013 8:37 PM

Big CBS Love launches ‘American Idol Season 12’ in India?blur=25

Big CBS Love is promoting the series heavily through a 360-degree holistic marketing campaign involving print, radio, electronic, OOH and digital mediums

exchange4media Staff Jan 17, 2013 7:54 PM

Big FM goes all out to market new awards initiative?blur=25

The media mix for Big Rajasthan Entertainment Awards includes print, TV, digital, radio, on-ground & OOH campaigns

exchange4media Staff Jan 7, 2013 7:28 PM

“English GEC genre has grown 45 pc in shares”?blur=25

Post digitisation, a lot of genres have seen a change in shares, says Anand Chakravarthy, Business Head, Big CBS Channels

Synjini Nandi Jan 4, 2013 6:58 PM

RBNL targets advertisers with multimedia campaign?blur=25

The campaign, titled 'The choice is obvious', is aimed at key marketing decision-makers, media planners and buyers

exchange4media Staff Nov 22, 2012 7:14 PM

Big CBS bets on home-grown content to augment weekends?blur=25

The Network’s Business Head Anand Chakravarthy explains more on the Network’s focus on original Indian programming to create content spike

Synjini Nandi Nov 20, 2012 7:41 PM

MindShift bags social media duties of Big CBS?blur=25

The Mumbai-based digital agency is betting big on Facebook & Twitter to bring Big CBS Networks fans closer to the channel

exchange4media Staff Sep 22, 2012 8:23 PM

Anand Chakravarthy named Business Head for Big CBS Networks?blur=25

As part of his new profile Chakravarthy will take on the mandate of the overall P&L and brand development for the joint venture’s English Channels portfolio

exchange4media Staff Aug 29, 2012 4:37 PM

Big CBS goes outdoors for ‘America’s Got Talent’?blur=25

Spread across 100 outdoor mediums, the outdoor campaign has tapped the retail space for high visibility

exchange4media Staff Aug 23, 2012 9:49 PM

Big CBS to simulcast ‘X Factor’?blur=25

Second season of ‘X Factor’ will air across BIG CBS’s three channels – Prime, Love & Spark. The network banks on digital to promote the show

Synjini Nandi Aug 22, 2012 8:46 PM

Simulcast & content sharing = Audience aggregation?blur=25

General entertainment to niche players are telecasting shows on multiple channels to reach a larger audience base

Synjini Nandi Aug 3, 2012 12:27 AM

Indian TV landscape is skewed towards females: Sunil Kumaran?blur=25

With extremely limited options for male audiences and lack of a Hindi action entertainment channel, RBNL and RTL to fill the gap with new channel Thrill

Suraj Ramnath May 4, 2012 6:59 PM

Tarun Katial on Spark Punjabi’s opening numbers?blur=25

Big CBS’ Spark Punjabi has attained No. 1 position within a month of its launch. Tarun Katial, CEO, RBNL, shares what has worked for the channel

Suraj Ramnath Feb 17, 2012 9:38 AM

Big CBS Spark’s musical bouquet for Gen Next?blur=25

With the youth as their audiences, Big CBS Spark will see heavy use of social media to connect with the audiences

exchange4media Staff Feb 13, 2012 7:46 AM

RBNL to distribute Bloomberg UTV channel?blur=25

With this, RBNL now has a bouquet of seven channels – Big CBS Prime, Big CBS Love, Big CBS Spark, Big Magic, Spark Punjabi, Bloomberg UTV & Big RTL

exchange4media Staff Feb 7, 2012 9:01 AM

Big CBS Networks’ channels expand reach in Lanka?blur=25

Big CBS Networks is launching with English language feed and has entered into a distribution deal with largest operator, Lanka Broadband Network

exchange4media Staff Feb 6, 2012 5:26 AM