HT Media’s radio business, Fever 104, has seen a change in its leadership. Harshad Jain takes over from S Keerthivasan, who had been a key part of the leadership team at HT Media. Hitherto, Jain was Senior Vice President & Head - Sales & Marketing for Airtel DTH at Bharti Airtel.
Bharti Airtel has bagged the BCCI bid for series sponsorship rights for the period 2010-13. As per media reports, Bharti Airtel will be shelling out Rs 3.33 crore per game. The deal was finalised after a meeting of BCCI’s marketing committee on August 20, 2010.
Telecom major Bharti Airtel has put its mammoth media business up for review and has invited leading agencies to participate in the process. Unlike the traditional route, where the outdoor medium is pitched independently, Airtel pitch has been called for all mediums. As is known, Madison Media was the incumbent on the business for mediums such as TV, print and radio; the outdoor business was handled by GroupM. The account size is pegged in the vicinity of Rs 350-400 crore.