Crisis communication seems to be the hero of today’s times in salvaging the face of the brand and has now assumed heightened importance

Priyanka Mehra and Rahul Dubey 11-January-2012

 Airtel digital TV has introduced iRadio, a unique iTV application with 21 radio channels, which will provide free entertainment 24x7 news and music.

exchange4media Staff 30-November-2011

HT Media’s radio business, Fever 104, has seen a change in its leadership. Harshad Jain takes over from S Keerthivasan, who had been a key part of the leadership team at HT Media. Hitherto, Jain was Senior Vice President & Head - Sales & Marketing for Airtel DTH at Bharti Airtel.

exchange4media Staff 28-September-2011

Marketers and media owners should build a better eco-system and the latter should be accountable to the former, says Mohit Beotra, Head, Brand & Media, Bharti Airtel, India and South Asia.

Ruchika Kumar 28-February-2011

Bharti Airtel has bagged the BCCI bid for series sponsorship rights for the period 2010-13. As per media reports, Bharti Airtel will be shelling out Rs 3.33 crore per game. The deal was finalised after a meeting of BCCI’s marketing committee on August 20, 2010.

exchange4media Staff 21-August-2010

Telecom major Bharti Airtel has put its mammoth media business up for review and has invited leading agencies to participate in the process. Unlike the traditional route, where the outdoor medium is pitched independently, Airtel pitch has been called for all mediums. As is known, Madison Media was the incumbent on the business for mediums such as TV, print and radio; the outdoor business was handled by GroupM. The account size is pegged in the vicinity of Rs 350-400 crore.

Noor Fathima Warsia 30-January-2010