bcci
Why are brands cold to BCCI sponsorship rights??blur=25

Poor performance of the Indian team and uncertainty over the cricketing calendar kept advertisers away, making it an easy win for Micromax, which bid at only Rs 20,000 higher than the base price

Collin Furtado Sep 2, 2014 8:20 AM

No political advtg on Set Max/ Sony during IPL, says BCCI?blur=25

With the BCCI denying permission, the broadcaster might not be airing any political ads during the period of the IPL tournament

Abhinav Trivedi Apr 4, 2014 8:30 AM

IPL: Delhi and Punjab franchises facing the heat on ground??blur=25

Marketers feel that franchises are more desperate this year & the ones that are keeping deals to the last minute might suffer more. Delhi & Punjab are suffering more as compared to other franchises

Abhinav Trivedi Apr 3, 2014 8:34 AM

Marketers wait for SC order as IPL credibility takes a hit?blur=25

The SC observation of suspending CSK and RR has added to BCCI'swoes. Marketers feel that this would not only result in loss of viewership but also credibility. All eyes are on the order to be passed today

Abhinav Trivedi Mar 28, 2014 7:57 AM

STAR India plans big for IPL, but will the advertisers spend??blur=25

STAR India's recent win of the IPL digital rights means the channel has created an impressive stable of cricketing events. But will live streaming attract the advertisers?

Abhinna Shreshtha Jan 30, 2014 8:41 AM

STAR’s Indian cricket team sponsorship: What prompted the move??blur=25

Extending brand equity & viewership base, getting edge over competition and capitalising on the burgeoning cricket sentiment are the prime reasons for STAR's decision

Abhinav Trivedi Dec 10, 2013 8:23 AM

STAR India awarded BCCI team sponsorship rights?blur=25

STAR India has bagged the cricket sponsorship rights covering BCCI, ICC & ACC events for the period Jan 1, 2014 to March 31, 2017. The decision was taken at a meeting of the BCCI’s Marketing Committee today

exchange4media Staff Dec 10, 2013 7:53 AM

Brand Cricket is intact but Brand BCCI needs to clean up: Experts?blur=25

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi Oct 15, 2013 9:09 AM

Brand Cricket is intact but Brand BCCI needs to clean up: Experts?blur=25

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi Oct 15, 2013 8:02 AM

Vivid: Media pays tributes to Sachin, Dravid!?blur=25

Annurag Batra of exchange4media talks about how the media paid great tributes as the legends bade farewell to Twenty20. He says the dark side of the game (read spot fixing) pains him, but media should not conduct a trial of its own

Annurag Batra Oct 14, 2013 7:55 AM

Guest Column: Noora Kushti - Ethical buffoonery & helpless audiences?blur=25

Gopinath Menon, CEO, Melon Media feels that debates on news channels today have been reduced to the frivolity of cock fights in Pakistan, with much posturing & no sane conclusions

Gopinath Menon Oct 11, 2013 8:51 AM

STAR India & ESPN win BCCI title sponsorship for seven months?blur=25

The title sponsorship rights include all international and domestic matches for the period from October 2013 to April 30, 2014. This period will see two international series

exchange4media Staff Oct 4, 2013 7:58 AM

Tribunal finds BCCI guilty of exploiting position?blur=25

An Arbitral Tribunal consisting eminent Jurists also held BCCI guilty of unfair conduct against ZEE and asked BCCI to pay Rs 140 cr to ZEE by Dec 1

exchange4media Staff Nov 19, 2012 6:35 PM

Reporter’s Diary: On participation of Pakistani players in IPL 5?blur=25

The inclusion of Pakistani players could have raised the public’s interest level for the league, writes Suraj Ramnath

Suraj Ramnath Apr 14, 2012 7:47 PM

One more sports channel... Is there space??blur=25

Multi Screen Media’s forthcoming sports channel ‘Six’ will be competing in a space of at least 13 other brands

Suraj Ramnath Apr 5, 2012 9:43 AM

The big deal: Rs 40 cr per match, how will STAR make it work??blur=25

STAR’s Rs 3851 crore deal with BCCI is not dependent on just ad sales, say industry experts, who see this as the first serious bet on TV digitisation and the changing media landscape

Noor Fathima Warsia Apr 3, 2012 2:18 PM

The big deal: Rs 40 cr per match, how will STAR make it work??blur=25

STAR’s Rs 3851 crore deal with BCCI is not dependent on just ad sales, say industry experts, who see this as the first serious bet on TV digitisation and the changing media landscape

Noor Fathima Warsia Apr 3, 2012 2:04 PM

STAR bags Indian cricket’s broadcast & digital rights?blur=25

STAR has won the broadcast and digital rights of Indian cricket matches, under the aegis of the BCCI, for a period of 2012-2018 at Rs 3851 crore for 96 matches

exchange4media Staff Apr 2, 2012 6:13 AM

Double whammy for Nimbus - BCCI scraps deal; WSH postponed?blur=25

The BCCI has terminated its broadcast deal with Nimbus for non-payment of outstanding dues. The BCCI will encash the bank guarantee of Rs 2,000 crore.

exchange4media Staff Dec 13, 2011 4:09 PM

iPlayUp: A fresh spin on the location game?blur=25

Mobile social gaming service PlayUp has launched three new quiz-based games, which will be based around the live matches of the Cricket World Cup.

exchange4media Staff Feb 12, 2011 6:35 AM