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Tata Nano appoints Rediffusion Y&R as its creative AOR

02-March-2009
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Tata Nano appoints Rediffusion Y&R as its creative AOR

Tata Nano, touted as the world’s cheapest car and which is slated for launch on March 23, 2009, has appointed Rediffusion Y&R to handle its creative duties nationwide.

Commenting on the win, Mahesh Chauhan, Group CEO, Rediffusion Y&R, said, “The Nano is a collective dream of the Tata Motors team and millions of Indians. We feel privileged that Tata Motors has selected us to partner this dream and share it with India. It is one of the most exciting brands in the country to be associated with.”

It may be recalled that in January 2008, Rediffusion Y&R handled the launch and introductory communication on the revolutionary car that would change the way India travels.

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