The use of the Harlem Shake trend to reach out to TG might be tricky. Experts suggest brands try to better the video, along with few other tips…

Saloni Surti 28-March-2013

In lieu of the Ford Figo controversy, our leading ad men talk about the monitoring processes that need to be put in place to curb such scandals

Twishy 26-March-2013

The multi-agency pitch is currently underway in Mumbai. The size of the business is estimated to be Rs 30 cr – Rs 40 cr

Deepa Balasubramanian 23-March-2013

Taproot India leads the pack with 11 metals, including 1 Grand Prix and a Gold; McCann, Grey & Leo Burnett follow suit, taking the India metal tally to 34

Priyanka Mehra 20-March-2013

TapRoot India bags 6 metals on day one of the AdFest results; Grey Worldwide and McCann Worldgroup India win 2 metals each; no gold for India yet

Priyanka Mehra 19-March-2013

Brands need to listen, learn, be proactive and, above all, be honest to its social community members for healthy survival

Priyanka Nair 26-February-2013

Today, space is no longer only the physical location of business, but any space where consumers can access it, says D Shivakumar, SVP - IMEA, Nokia

exchange4media Staff 16-February-2013

This year participation is invited from across Asia. The last date for entries is January 31, 2013

exchange4media Staff 08-January-2013

Based on global campaign ‘You’re not you when you are hungry’, the Indian adaption needed little more thought, say creative honchos

Twishy 04-January-2013

The regulatory body for stocks, mutual funds and other segments of capital market had recently announced Dentsu as its media AoR

exchange4media Staff 05-December-2012

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia 01-December-2012

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia 30-November-2012

With ‘Age of personalisation’ as the theme, IMPACT got to know the people behind the designations and what makes them tick

Simran Sabherwal 22-November-2012

RJ Neelesh Misra narrates his stories in a manner that helps listeners visualise them, says Raj Deepak Das, ECD, BBDO

Saloni Surti 02-November-2012

Leo Burnett’s KV Sridhar, Taproot India’s Santosh Padhi, BBDO India’s Josy Paul, Scarecrow’s Manish Bhatt will tell you how at One Show today

Priyanka Mehra 26-October-2012

The One Show will hold a special screening and exhibition in Mumbai of some of the best works from the winners at One Show

Priyanka Mehra 25-October-2012

BBDO India’s Josy Paul is part of the Jury for Integrated. DDB Mudra’s Sonal Dabral will judge the Non-Traditional, Print, Poster, Billboard category

exchange4media Staff 22-September-2012

Launched across 20,000 spots across the nation, the drive is aimed at encompassing a larger TG under the tag of ‘people in action’

Saloni Surti 20-September-2012

The film capitalises on the growing debit card market in India, e-commerce and the contribution of tier 2 and tier 3 cities towards the growth of companies such as Visa

Priyanka Mehra 14-September-2012

A new TVC by BlackBerry showcases it as a brand that creates an urge amongst individuals to get things done

Shachi Tapiawala 30-August-2012