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J Walter Thompson wins 3 Gold Pencils, BBDO and McCann win 1 Gold Pencil each at The One Show?blur=25

With 18 One Show Pencils, India ranked 10th out of 65 countries that submitted entries this year

exchange4media Staff May 12, 2015 10:34 AM

Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys?blur=25

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM

LIC bolsters advertising with innovation; launches 2 new ads?blur=25

J. Walter Thompson has created an ad on three key govt initiatives - Swachh Bharat Abhiyan, Beti Bachao Beti Padhao and Housing for all by 2022. RK Swamy BBDO has conceptualised another ad urging youth to become LIC agents

exchange4media Staff Apr 6, 2015 8:50 AM

Tiger launches the 'Unofficial History' of Singapore?blur=25

Tiger Beer this week launched it's 'Unofficial History of Singapore' campaign with the first of two mockumentaries chronicling the 'history' behind some of the nation's best-loved quirks

exchange4media Staff Mar 21, 2015 10:14 AM

Prasoon Joshi and Josy Paul to be part of ANDY Awards 2015 jury?blur=25

Colleen DeCourcy, Partner & Global Chief Creative Officer, Wieden + Kennedy will be at the helm as Chair of the 2015 ANDY Awards & Jury

exchange4media Staff Feb 17, 2015 10:19 AM

The CV of an ideal client: Agency wishlist revealed?blur=25

Lowe's Joseph George, Taproot's Santosh Padhi, JWT's Colvyn Harris and BBDO's Josy Paul on what agencies want from their clients

Priyanka Mehra and Aditi Raval Feb 5, 2015 9:18 AM

 BBDO releases research on ‘Middlescents’?blur=25

The survey results were presented at an event to mark BBDO’s 40th anniversary. The study focuses on young people between ages 25 and 35 and insights to cohort them

exchange4media Staff Nov 27, 2014 11:00 AM

 Guest Column: If I were the I&B Minister!?blur=25

Srinivasan Swamy, Chairman & MD, RK Swamy BBDO, presents his 10-point wish list for I&B Minister Arun Jaitley

Srinivasan Swamy Nov 12, 2014 2:01 PM

Guest Column: If I were the I&B Minister!?blur=25

Srinivasan Swamy, Chairman & MD, RK Swamy BBDO, presents his 10-point wish list for I&B Minister Arun Jaitley

Srinivasan Swamy Nov 11, 2014 2:05 PM

 Ogilvy announces 2nd edition of ENVY Awards?blur=25

This edition will award 25 most enviable pieces of work from the entire body of work that Ogilvy India produces in a year

exchange4media Staff Oct 31, 2014 11:45 AM

Srinivasan Swamy re-elected President of IAA?blur=25

Chairman of RK Swamy BBDO, Srinivasan Swamy has been re-elected for the third consecutive time as President, IAA India Chapter

exchange4media Staff Sep 27, 2014 11:25 AM

Visa launches new ‘Pay with Confidence’ marketing campaign in India?blur=25

The new campaign has been created by BBDO and is targeted towards Visa Debit cardholders in Tier II and III cities, who are helping to drive the significant growth of e-commerce in India

exchange4media Staff Sep 23, 2014 7:12 PM

The Gunn Report releases 'The Power of Print'?blur=25

The study identifies 13 basic 'Dramatic Formats,' an analysis based on the creative ideas behind the most awarded print and outdoor ads across the world in the last 15 years

exchange4media Staff Sep 1, 2014 7:54 AM

RK Swamy BBDO assigned launch communication mandate for PM's Jan Dhan Yojana?blur=25

The financial inclusion programme of the Govt is being formally launched tomorrow. RK Swamy BBDO is charged with developing a fully integrated creative and media communication package

exchange4media Staff Aug 28, 2014 8:01 AM

Fun comes alive with Camel Crayons: R K Swamy BBDO’s new TVC?blur=25

The TVC drives the core brand message of ‘fun and enjoyment,’ featuring fun-filled situations within natural ambience where children express themselves, giving wings to their imagination with Camel Crayons

exchange4media Staff Aug 23, 2014 9:27 AM

Sexist or progressive? New Airtel ad creates serious buzz for the brand?blur=25

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress

Priyanka Mehra Aug 5, 2014 9:29 AM

Dr Reddy’s Labs appoints Sriram Gopalakrishnan as Director - Branding & Communications?blur=25

Gopalakrishnan will be responsible for building Dr Reddy’s brand in Biosimilars, which is a strategic area of focus for the company, as the category is expected to grow significantly in the coming years

Deepa Balasubramanian Aug 2, 2014 9:33 AM

Self-regulation in ads: A better remedy than Govt intervention??blur=25

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of

Priyanka Mehra Jul 24, 2014 10:26 AM

Self-regulation in ads: A better remedy than Govt intervention??blur=25

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism

Priyanka Mehra Jul 24, 2014 8:41 AM