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"A good campaign can emerge out of any region if the brief is good & the client is brave"

Industry experts at the Creative Circle roundtable held at Epica Awards, while highlighting various aspects of advtg in India & the Middle-East, said that advtg is about public engagement & understanding human insights

Twishy Jan 28, 2014 8:49 AM

Stage set for Epica awards in Delhi on Jan 24

To be held in association with exchange4media, Epica will bring under one roof top international & Indian advertising professionals and will feature some of the latest & best work from across the world

exchange4media Staff Jan 23, 2014 8:57 AM

Video: 2014 will be a tumultuous year; there are too many forces at play - Josy Paul

The Chairman & Chief Creative Officer, BBDO India, believes it is "virtually impossible" to predict what 2014 will be like & categorises the year as one of "quick reflexes & quick responses" with dynamic forces at play

Priyanka Mehra Jan 10, 2014 9:27 AM

DDB Mudra, Taproot, BBDO India in the fray for Volkswagen's creative duties

The creative review process has been initiated through a multi-agency pitch and the initial round of presentations is now over

Priyanka Mehra Dec 27, 2013 8:03 AM

HLL Lifecare scouts for media and creative agencies

The pitch process recently took place in Chennai, the result of which will be declared in Dec 2013. The size of the business is estimated to be in the range of Rs 6 cr-Rs 7 cr

Deepa Balasubramanian Nov 16, 2013 8:52 AM

Vibgyor Brand Services appoints Nihar Mudgal as Creative Director

In his new role, Mudgal will work closely with the Client Servicing and Strategy teams at Vibgyor to create some unique experiences for brands

exchange4media Staff Nov 16, 2013 8:40 AM

Sunder Swamy re-elected as President of IAA India Chapter

The Chairman of RK Swamy BBDO has been re-elected as the President of the India Chapter of IAA for 2013-14, whereas Neeraj Roy, MD & CEO of Hungama Digital Media has been elected as Vice President

Priyanka Mehra Sep 26, 2013 8:06 AM

MWG India brings home a Grand Prix & three Golds @Spikes Asia

Ogilvy, Ramesh Deo Productions, Taproot, BBDO and DDB Mudra were among the other agencies that made India proud at Spikes Asia 2013

exchange4media Staff Sep 18, 2013 8:54 AM

Kainaz Gazder leaves behind strong legacy as she moves to P&G China

Gazder has relocated to China. Her exact new role is not known. She has been instrumental in many of P&G’s successful campaigns

Priyanka Mehra Sep 2, 2013 9:59 AM

Kainaz Gazder leaves behind strong legacy as she moves to P&G China

Gazder has relocated to China. Her exact new role is not known. She has been instrumental in many of P&G’s successful campaigns

Priyanka Mehra Sep 2, 2013 8:08 AM

A day without Google! Can brands survive?

"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?

Priyanka Nair Jul 24, 2013 8:03 AM

Cannes Lions 2013: Taproot and O&M bring home 2 Golds in Design Lions

India draws 2 Golds, 2 Silvers and 8 Bronze Lions in the Design category at Cannes Lions International Festival of Creativity 2013

Twishy Jun 20, 2013 3:47 PM

Cannes Lions 2013: Taproot and O&M bring home 2 Golds in Design Lions

India draws 2 Golds, 2 Silvers and 8 Bronze Lions in the Design category at Cannes Lions International Festival of Creativity 2013

Twishy Jun 20, 2013 9:38 AM

Cannes Special: Cannes is like a spa for my creative self - Josy Paul

I visit Cannes like a pilgrim seeking inspiration, knowledge and blessing, says the Chairman & Chief Creative Officer of BBDO India

Priyanka Mehra Jun 18, 2013 10:28 AM

Cannes Special: Cannes is like a spa for my creative self - Josy Paul

I visit Cannes like a pilgrim seeking inspiration, knowledge and blessing, says the Chairman & Chief Creative Officer of BBDO India

Priyanka Mehra Jun 18, 2013 10:27 AM

Cannes Special: 37 Indian entries in Press Lions shortlist

Out of a total of 492 shortlisted entries, 37 Indian entries have made it to the Press Lions shortlist, with Taproot leading with 12 entries

Twishy Jun 18, 2013 9:27 AM

Cannes Lions 2013: India grabs a Silver and two Bronze Lions in PR

Publicis Communications' campaign for Apollo Tyres fetched a Silver Lion. O&M & Mindshare Fulcrum's entry for HUL and BBDO India's for P&G won a Bronze each

Priyanka Nair Jun 18, 2013 8:03 AM

Cannes Special: 37 Indian entries in Press Lions shortlist

Out of a total of 492 shortlisted entries, 37 Indian entries have made it to the Press Lions shortlist, with Taproot leading with 12 entries

Twishy Jun 17, 2013 3:34 PM

Cannes Lions 2013: O&M, Publicis, BBDO keep India's hopes alive for PR Lions

O&M Mumbai's entries for HUL & The Akanksha Foundation, Publicis' campaign for Apollo Tyres, & BBDO India's campaign for P&G in PR Lions shortlist

Priyanka Nair Jun 17, 2013 10:03 AM

Cannes Special: 37 Indian entries in Press Lions shortlist

Out of a total of 492 shortlisted entries, 37 Indian entries have made it to the Press Lions shortlist, with Taproot leading with 12 entries

Twishy Jun 17, 2013 8:25 AM