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The new campaign has been created by BBDO and is targeted towards Visa Debit cardholders in Tier II and III cities, who are helping to drive the significant growth of e-commerce in India

exchange4media Staff 23-September-2014

The study identifies 13 basic 'Dramatic Formats,' an analysis based on the creative ideas behind the most awarded print and outdoor ads across the world in the last 15 years

exchange4media Staff 01-September-2014

The financial inclusion programme of the Govt is being formally launched tomorrow. RK Swamy BBDO is charged with developing a fully integrated creative and media communication package

exchange4media Staff 28-August-2014

The TVC drives the core brand message of ‘fun and enjoyment,’ featuring fun-filled situations within natural ambience where children express themselves, giving wings to their imagination with Camel Crayons

exchange4media Staff 23-August-2014

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress

Priyanka Mehra 05-August-2014

Gopalakrishnan will be responsible for building Dr Reddy’s brand in Biosimilars, which is a strategic area of focus for the company, as the category is expected to grow significantly in the coming years

Deepa Balasubramanian 02-August-2014

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of

Priyanka Mehra 24-July-2014

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism

Priyanka Mehra 24-July-2014

Eight offices in BBDO Asia Pacific network collected 35 Lions across ten categories, with the final tally amounting to 4 Gold, 13 Silver and 18 Bronze trophies

exchange4media Staff 25-June-2014

Given the growing demand for fairness products and the sensitivity surrounding their ads, ASCI is framing specific guidelines for this product category. exchange4media elicits ASCI board members' rationale & adlanders' response

Priyanka Mehra 13-June-2014

The Chairman & Chief Creative Officer, BBDO talks about Raj Deepak Das' recent exit from BBDO & appointment as CCO at Leo Burnett India; BBDO's new wins & the agency completing six years

Priyanka Mehra 29-April-2014

Das joins in from BBDO, where he was Executive Creative Director. He moved to India over five years ago to start BBDO in Mumbai. He has earlier worked at BBDO across offices in Asia

exchange4media Staff 23-April-2014

Das joins in from BBDO, where he was Executive Creative Director. He moved to India over five years ago to start BBDO in Mumbai. He has earlier worked at BBDO across offices in Asia

exchange4media Staff 22-April-2014

The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months

exchange4media Staff 28-February-2014

The 2013 Creative Review, to be presented by Agnello Dias and Josy Paul, will kick of The Advertising Club’s 60th anniversary celebrations this year

exchange4media Staff 11-February-2014

Communication is not about North or South; it is about creating unified advertising that reaches the entire country, say leading advertising experts

Deepa Balasubramanian 05-February-2014

Industry experts at the Creative Circle roundtable held at Epica Awards, while highlighting various aspects of advtg in India & the Middle-East, said that advtg is about public engagement & understanding human insights

Twishy 28-January-2014

To be held in association with exchange4media, Epica will bring under one roof top international & Indian advertising professionals and will feature some of the latest & best work from across the world

exchange4media Staff 23-January-2014

The Chairman & Chief Creative Officer, BBDO India, believes it is "virtually impossible" to predict what 2014 will be like & categorises the year as one of "quick reflexes & quick responses" with dynamic forces at play

Priyanka Mehra 10-January-2014

The creative review process has been initiated through a multi-agency pitch and the initial round of presentations is now over

Priyanka Mehra 27-December-2013

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