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Taproot Dentsu bags Gold Print Craft Lotus at ADFEST 2016?blur=25

The final results of ADFEST 2016 were announced yesterday. Taproot Dentsu has bagged six metals including the only Gold metal. McCann Erickson also took away six metals whereas, BBDO won three metals

exchange4media Staff Mar 19, 2016 7:44 AM

Taproot Dentsu leads ADFEST 2016 tally with 22 finalists?blur=25

Taproot leads the finalist tally table with 22 finalists followed by McCann with 16 and BBDO with 10.Whereas, Contract has 6, JWT has 4, Creative Land Asia, Publicis and Earlyman Production have one finalist each in the final tally

exchange4media Staff Mar 17, 2016 8:12 AM

Vernacular creativity, are we there yet??blur=25

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed the need for creativity in the vernacular language space.

Vernika Awal Mar 5, 2016 7:29 AM

APAC Effie 2016: Ogilvy & Mather, Mullen Lowe and BBDO dominate  the list of finalists?blur=25

Spanning across 35 Single Market and Multi-Market categories, the finalists have stood out with their outstanding results, amongst the hundreds of entries submitted into APAC Effie Awards 2016.

exchange4media Staff Mar 3, 2016 8:37 AM

Ariel's ‘Share the Load’ campaign is about equal ownership of chores?blur=25

The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.

Sarmistha Neogy Feb 29, 2016 8:42 AM

ADFEST appoints Josy Paul as Jury President, Media Lotus and Branded Content & Entertainment Lotus?blur=25

Josy Paul, Chairman and Chief Creative Officer at BBDO India, will be joining ADFEST as Jury President, Media Lotus and Branded Content & Entertainment Lotus

exchange4media Staff Jan 12, 2016 7:53 AM

BBDO India elevates Rajesh Sikroria to President?blur=25

Sikroria manages the operations for 15 clients across two offices in Delhi and Mumbai as well as client engagement out of Kolkata

exchange4media Staff Nov 20, 2015 8:00 AM

O&M, BBDO, Lowe Lintas, FCB Ulka, among frontrunners at IndIAA Awards?blur=25

The winners of the maiden IndIAA Awards reflect the finest and most hard-working advertising across categories: Srinivasan Swamy

exchange4media Staff Oct 15, 2015 10:43 AM

 Ariel, Surf Excel, Nirma lead the way in changing the face of detergent category communication?blur=25

From iconic brand Nirma to Surf Excel’s ‘Daag Acche Hain’ to Ariel’s ‘Share the Load’ campaign that won Glass Lion at Cannes, the communication in detergent category has evolved to portray gender equality and women empowerment. Creative Heads say it is a reflection of society

Sarmistha Neogy Jul 20, 2015 8:26 AM

RK Swamy BBDO promotes unisex washing machine in new Lloyd TVC?blur=25

The film showcases the easy interface of the brand's washing machines which either men or women could operate

exchange4media Staff Jul 18, 2015 8:39 AM

Sandipan Bhattacharyya joins GREY group India as Chief Creative Officer?blur=25

He will oversee the Mumbai, Gurgaon (New Delhi/NCR) and Bengaluru offices across all platforms including advertising, digital and below the line

exchange4media Staff Jul 16, 2015 11:45 AM

Trendspotting: Brands bag global laurels on back of social issues?blur=25

Social issues seem to be the name of the game when it comes to winning awards in the international context. Looking at recent trends, it seems the best bet to reach out to consumers and outshine in any industry is to create ads that raise social issues and fight taboos

Ankur Singh & Sarmistha Neogy Jul 14, 2015 8:36 AM

Havas sole Indian finalist for 23the Annual Cresta Awards?blur=25

Impact BBDO, Dubai, McCann Erickson, New York, Forsman & Bodenfors, Gothenburg, Publicis Conseil, Paris, HEIMAT, Berlin, BETC, Paris, Rosapark, Paris and TBWA\Paris top list of 18 finalists

exchange4media Staff Jul 9, 2015 11:01 AM

Cannes 2015: BBDO and McCann shine at Cannes?blur=25

2015 edition of Cannes Lions Festival of Creativity has concluded and the big buzz in India is BBDO winning the inaugural Glass Grand Prix at the festival

exchange4media Staff Jun 29, 2015 9:31 AM

Cannes 2015: What's different about us was recognized and rewarded at the highest level: Josy Paul?blur=25

For Josy Paul, Chairman and Chief Creative Officer of BBDO India, news of the agency winning a Grand Prix and a Glass Lion came totally unexpected. Since then, it has been ‘a collective and individual explosion of joy’

Srabana Lahiri Jun 29, 2015 8:43 AM

8 Indian entries make it to Media Lions shortlist, BBDO bags 4 slots?blur=25

DDB Mudra Group, Mindshare Mumbai, Mediacom and O&M bag one shortlist each

exchange4media Staff Jun 22, 2015 1:49 PM

RK Swamy BBDO creates new campaign for MagicBricks.com?blur=25

With the tagline ‘MagicBricks Kiya Kya’, real estate web portal MagicBricks.com promotes its 360-degree approach to buying a house in its latest campaign by RK Swamy BBDO

exchange4media Staff Jun 6, 2015 8:38 AM

Lowe India is Agency of the Year, PHD wins 2 Golds at AMES 2015?blur=25

PHD India was the only Indian agency to win 2 Golds, which it was awarded for Kan Khajura Tesan campaign with HUL. The agency also won 1 Silver and 1 Bronze

exchange4media Staff Jun 4, 2015 9:14 AM