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 Guest Column: If I were the I&B Minister!

Srinivasan Swamy, Chairman & MD, RK Swamy BBDO, presents his 10-point wish list for I&B Minister Arun Jaitley

Srinivasan Swamy Nov 12, 2014 2:01 PM

Guest Column: If I were the I&B Minister!

Srinivasan Swamy, Chairman & MD, RK Swamy BBDO, presents his 10-point wish list for I&B Minister Arun Jaitley

Srinivasan Swamy Nov 11, 2014 2:05 PM

 Ogilvy announces 2nd edition of ENVY Awards

This edition will award 25 most enviable pieces of work from the entire body of work that Ogilvy India produces in a year

exchange4media Staff Oct 31, 2014 11:45 AM

Srinivasan Swamy re-elected President of IAA

Chairman of RK Swamy BBDO, Srinivasan Swamy has been re-elected for the third consecutive time as President, IAA India Chapter

exchange4media Staff Sep 27, 2014 11:25 AM

Visa launches new ‘Pay with Confidence’ marketing campaign in India

The new campaign has been created by BBDO and is targeted towards Visa Debit cardholders in Tier II and III cities, who are helping to drive the significant growth of e-commerce in India

exchange4media Staff Sep 23, 2014 7:12 PM

The Gunn Report releases 'The Power of Print'

The study identifies 13 basic 'Dramatic Formats,' an analysis based on the creative ideas behind the most awarded print and outdoor ads across the world in the last 15 years

exchange4media Staff Sep 1, 2014 7:54 AM

RK Swamy BBDO assigned launch communication mandate for PM's Jan Dhan Yojana

The financial inclusion programme of the Govt is being formally launched tomorrow. RK Swamy BBDO is charged with developing a fully integrated creative and media communication package

exchange4media Staff Aug 28, 2014 8:01 AM

Fun comes alive with Camel Crayons: R K Swamy BBDO’s new TVC

The TVC drives the core brand message of ‘fun and enjoyment,’ featuring fun-filled situations within natural ambience where children express themselves, giving wings to their imagination with Camel Crayons

exchange4media Staff Aug 23, 2014 9:27 AM

Sexist or progressive? New Airtel ad creates serious buzz for the brand

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress

Priyanka Mehra Aug 5, 2014 9:29 AM

Dr Reddy’s Labs appoints Sriram Gopalakrishnan as Director - Branding & Communications

Gopalakrishnan will be responsible for building Dr Reddy’s brand in Biosimilars, which is a strategic area of focus for the company, as the category is expected to grow significantly in the coming years

Deepa Balasubramanian Aug 2, 2014 9:33 AM

Self-regulation in ads: A better remedy than Govt intervention?

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of

Priyanka Mehra Jul 24, 2014 10:26 AM

Self-regulation in ads: A better remedy than Govt intervention?

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism

Priyanka Mehra Jul 24, 2014 8:41 AM

BBDO named Network of the Year APAC at Cannes Lions 2014

Eight offices in BBDO Asia Pacific network collected 35 Lions across ten categories, with the final tally amounting to 4 Gold, 13 Silver and 18 Bronze trophies

exchange4media Staff Jun 25, 2014 7:57 AM

ASCI to crack the whip on skin lightening products ads; Fair or unfair?

Given the growing demand for fairness products and the sensitivity surrounding their ads, ASCI is framing specific guidelines for this product category. exchange4media elicits ASCI board members' rationale & adlanders' response

Priyanka Mehra Jun 13, 2014 9:32 AM

Raj is proof that our ECDs can be NCD or CCO in any other agency: Josy Paul

The Chairman & Chief Creative Officer, BBDO talks about Raj Deepak Das' recent exit from BBDO & appointment as CCO at Leo Burnett India; BBDO's new wins & the agency completing six years

Priyanka Mehra Apr 29, 2014 8:05 AM

RajDeepak Das roped in as CCO, Leo Burnett India

Das joins in from BBDO, where he was Executive Creative Director. He moved to India over five years ago to start BBDO in Mumbai. He has earlier worked at BBDO across offices in Asia

exchange4media Staff Apr 23, 2014 7:41 AM

RajDeepak Das roped in as CCO, Leo Burnett India

Das joins in from BBDO, where he was Executive Creative Director. He moved to India over five years ago to start BBDO in Mumbai. He has earlier worked at BBDO across offices in Asia

exchange4media Staff Apr 22, 2014 6:49 PM

RK Swamy BBDO wins creative mandate for Magicbricks.com

The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months

exchange4media Staff Feb 28, 2014 7:48 AM

Ad Club to conduct Ad Review in Gurgaon on Feb 28

The 2013 Creative Review, to be presented by Agnello Dias and Josy Paul, will kick of The Advertising Club’s 60th anniversary celebrations this year

exchange4media Staff Feb 11, 2014 6:12 PM

"Good communication is all about changing human behaviour"

Communication is not about North or South; it is about creating unified advertising that reaches the entire country, say leading advertising experts

Deepa Balasubramanian Feb 5, 2014 8:59 AM