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 Ariel, Surf Excel, Nirma lead the way in changing the face of detergent category communication

From iconic brand Nirma to Surf Excel’s ‘Daag Acche Hain’ to Ariel’s ‘Share the Load’ campaign that won Glass Lion at Cannes, the communication in detergent category has evolved to portray gender equality and women empowerment. Creative Heads say it is a reflection of society

Sarmistha Neogy Jul 20, 2015 8:26 AM

RK Swamy BBDO promotes unisex washing machine in new Lloyd TVC

The film showcases the easy interface of the brand's washing machines which either men or women could operate

exchange4media Staff Jul 18, 2015 8:39 AM

Sandipan Bhattacharyya joins GREY group India as Chief Creative Officer

He will oversee the Mumbai, Gurgaon (New Delhi/NCR) and Bengaluru offices across all platforms including advertising, digital and below the line

exchange4media Staff Jul 16, 2015 11:45 AM

Trendspotting: Brands bag global laurels on back of social issues

Social issues seem to be the name of the game when it comes to winning awards in the international context. Looking at recent trends, it seems the best bet to reach out to consumers and outshine in any industry is to create ads that raise social issues and fight taboos

Ankur Singh & Sarmistha Neogy Jul 14, 2015 8:36 AM

Havas sole Indian finalist for 23the Annual Cresta Awards

Impact BBDO, Dubai, McCann Erickson, New York, Forsman & Bodenfors, Gothenburg, Publicis Conseil, Paris, HEIMAT, Berlin, BETC, Paris, Rosapark, Paris and TBWA\Paris top list of 18 finalists

exchange4media Staff Jul 9, 2015 11:01 AM

Cannes 2015: BBDO and McCann shine at Cannes

2015 edition of Cannes Lions Festival of Creativity has concluded and the big buzz in India is BBDO winning the inaugural Glass Grand Prix at the festival

exchange4media Staff Jun 29, 2015 9:31 AM

Cannes 2015: What's different about us was recognized and rewarded at the highest level: Josy Paul

For Josy Paul, Chairman and Chief Creative Officer of BBDO India, news of the agency winning a Grand Prix and a Glass Lion came totally unexpected. Since then, it has been ‘a collective and individual explosion of joy’

Srabana Lahiri Jun 29, 2015 8:43 AM

8 Indian entries make it to Media Lions shortlist, BBDO bags 4 slots

DDB Mudra Group, Mindshare Mumbai, Mediacom and O&M bag one shortlist each

exchange4media Staff Jun 22, 2015 1:49 PM

RK Swamy BBDO creates new campaign for MagicBricks.com

With the tagline ‘MagicBricks Kiya Kya’, real estate web portal MagicBricks.com promotes its 360-degree approach to buying a house in its latest campaign by RK Swamy BBDO

exchange4media Staff Jun 6, 2015 8:38 AM

Lowe India is Agency of the Year, PHD wins 2 Golds at AMES 2015

PHD India was the only Indian agency to win 2 Golds, which it was awarded for Kan Khajura Tesan campaign with HUL. The agency also won 1 Silver and 1 Bronze

exchange4media Staff Jun 4, 2015 9:14 AM

J Walter Thompson wins 3 Gold Pencils, BBDO and McCann win 1 Gold Pencil each at The One Show

With 18 One Show Pencils, India ranked 10th out of 65 countries that submitted entries this year

exchange4media Staff May 12, 2015 10:34 AM

Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM

LIC bolsters advertising with innovation; launches 2 new ads

J. Walter Thompson has created an ad on three key govt initiatives - Swachh Bharat Abhiyan, Beti Bachao Beti Padhao and Housing for all by 2022. RK Swamy BBDO has conceptualised another ad urging youth to become LIC agents

exchange4media Staff Apr 6, 2015 8:50 AM

Tiger launches the 'Unofficial History' of Singapore

Tiger Beer this week launched it's 'Unofficial History of Singapore' campaign with the first of two mockumentaries chronicling the 'history' behind some of the nation's best-loved quirks

exchange4media Staff Mar 21, 2015 10:14 AM

Prasoon Joshi and Josy Paul to be part of ANDY Awards 2015 jury

Colleen DeCourcy, Partner & Global Chief Creative Officer, Wieden + Kennedy will be at the helm as Chair of the 2015 ANDY Awards & Jury

exchange4media Staff Feb 17, 2015 10:19 AM

The CV of an ideal client: Agency wishlist revealed

Lowe's Joseph George, Taproot's Santosh Padhi, JWT's Colvyn Harris and BBDO's Josy Paul on what agencies want from their clients

Priyanka Mehra and Aditi Raval Feb 5, 2015 9:18 AM

 BBDO releases research on ‘Middlescents’

The survey results were presented at an event to mark BBDO’s 40th anniversary. The study focuses on young people between ages 25 and 35 and insights to cohort them

exchange4media Staff Nov 27, 2014 11:00 AM