BBDO's 'Ariel Dads #Share the Load' ad drives premium segment of brand sales by 76%?blur=25

Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes

Sarmistha Neogy Jul 25, 2016 8:19 AM

Medulla, Mindshare, Ogilvy, BBDO, shine at Cannes 2016?blur=25

Medulla Communications from India created history at Cannes Lions; bags ‘Healthcare Agency of the Year’ for the first time in history for any Indian agency

exchange4media Staff Jun 27, 2016 8:22 AM

Cannes 2016: Ogilvy India bags a Gold in Film lions?blur=25

Ogilvy & Mather saw its much recognised and celebrated work for 'Make Love Not Scars' bag a gold in the Film Lions category

exchange4media Staff Jun 27, 2016 7:18 AM

Cannes 2016: BBDO Mumbai sees solo shortlist from India in Integrated Lions?blur=25

BBDO Mumbai has been shortlisted for Ariel Matic's 'Dads#ShareThe Load' campaign for its client Procter & Gamble India

exchange4media Staff Jun 25, 2016 1:23 PM

Cannes 2016: BBDO India bags bronze in Entertainment Lions?blur=25

BBDO India bagged the bronze metal for Ariel Matic's 'Dads#ShareThe Load' campaign for Procter & Gamble

exchange4media Staff Jun 25, 2016 9:57 AM

Cannes 2016: India sees 7 entries shortlisted in Film Lions?blur=25

Entries from BBDO India/Red Ice Films, Ogilvy & Mather, Law & Kenneth Saatchi & Saatchi/Lightbox Films, Leo Burnett and Publicis Communications make it to the Film Lions shortlist

exchange4media Staff Jun 24, 2016 1:20 PM

Cannes Lions 2016: BBDO India takes home bronze in Cyber Lions?blur=25

BBDO India’s ‘Dads#Share the Load’ case study for Procter & Gamble’s Arielmatic bagged a Bronze Lion under the ‘social purpose’ sub-category

exchange4media Staff Jun 23, 2016 8:06 AM

Cannes 2016: 10 Indian entries make it to Cyber Lions shortlist?blur=25

O&M has got 6 shortlisted entries, BBDO India has earned 3 and TBWA India has got 1 shortlist

exchange4media Staff Jun 22, 2016 1:49 PM

Cannes 2016: BBDO Mumbai wins a bronze in Creative Effectiveness Lions?blur=25

BBDO Mumbai has bagged one Bronze Lion for Procter & Gamble's 'Ariel Share the Load' campaign

exchange4media Staff Jun 22, 2016 7:43 AM

Cannes Lions 2016: O&M, BBDO India chosen for Creative Effectiveness Lions shortlist?blur=25

Ogilvy & Mather has been shortlisted for its campaign for The Akansha Foundation while BBDO India has made it to the shortlist for its work for Procter & Gamble

exchange4media Staff Jun 21, 2016 4:48 PM

Cannes 2016: Mindshare wins Grand Prix Glass Lions; BBDO & Ogilvy bag 1 Glass Lion each?blur=25

GroupM's Mindshare took home the Grand Prix in the Glass Lions category for its campaign 'The 6-Pack Band', a branded content initiative for Hindustan Unilever's Brooke Bond Red Label

Priyanka Mehra Jun 21, 2016 6:49 AM

Cannes Lions 2016: India sees 4 entries shortlisted in Direct Lions?blur=25

The list of shortlisted entries for Direct Lions were announced today. India had a total of four shortlisted entries between three agencies

exchange4media Staff Jun 20, 2016 1:39 PM

Industry stalwarts discuss power of trialogue and how context is king at Annual Ad Review?blur=25

The Advertising Club held (TAC) its ‘Annual Ad Review’ event in Mumbai yesterday. Industry stalwarts gathered to look at the current trends in advertising and how brands are communicating and operating amidst a cacophony of deafening distractions and multitude of new challenges

Ruhail Amin Jun 16, 2016 8:16 AM

BBDO Indonesia appoints Silvia Pasaribu as Director, Client Services?blur=25

Prior to joining BBDO, Pasaribu spent 9 years as a group account director at Ogilvy & Mather Indonesia, working on brands such as Dove, Coca-Cola, Volkswagen, and CIMB Niaga

exchange4media Staff May 30, 2016 8:35 AM

BBDO India bags Crompton duties?blur=25

Mumbai team to lead creative and strategy for Crompton

exchange4media Staff May 12, 2016 9:19 AM

Richard Fraser appointed President, BBDO South East Asia?blur=25

Fraser has been part of the Proximity global Network for 12 years and is a member of the Proximity Worldwide Executive Committee

exchange4media Staff Apr 29, 2016 9:07 AM

BBDO India wins Grand Prix at Laadli Gender Sensitivity Awards?blur=25

BBDO India's 'Share the Load' ad for Ariel was awarded the Grand Prix in advertising at the national leg of Population First's 'Laadli' Media and Advertising Awards for Gender Sensitivity, 2014-15

exchange4media Staff Apr 19, 2016 12:00 PM

The One Show Announces 2016 Finalists, McCann Worldgroup leads the pack from India?blur=25

One Club has announced the film, cross-platform, direct and print and outdoor finalists for the 43rd Annual One Show Awards, the worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications. There are finalists from 40 countries

exchange4media Staff Mar 30, 2016 11:21 AM

BBDO India wins the Grand Prix,named Agency Network of the year at Adfest 2016?blur=25

The widely appreciated Ariel ‘Share the Load’ and Whisper ‘Touch The Pickle’ Campaigns for P&G have won BBDO India the Grand Prix (Grande’), a Gold, four Silvers and three Bronze awards - making it the No. 1 awarded agency in India at AdFest 2016

exchange4media Staff Mar 21, 2016 7:52 AM

Taproot Dentsu bags Gold Print Craft Lotus at ADFEST 2016?blur=25

The final results of ADFEST 2016 were announced yesterday. Taproot Dentsu has bagged six metals including the only Gold metal. McCann Erickson also took away six metals whereas, BBDO won three metals

exchange4media Staff Mar 19, 2016 7:44 AM