McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all-time best performance of 40 metals at Cannes. Technology meets social purpose to bring about change and add meaning to people’s lives
The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running
BBDO India managed to take top honours by winning both The Grand Prix, which comes with a $5,000 prize, and The Asia First Award for 'Share The Load', P&G's laundry detergent brand Ariel Matic which used the issue of whose responsibility it is to do the laundry to highlight the wider problem of gender inequality, encouraging Indian men to 'Share The Load'