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VISA India now promotes digital payments with #KindnessisCashless campaign

VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA cards to teach others how to

Venkata Susmita Biswas Mar 6, 2017 8:39 AM

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

exchange4media Staff Mar 3, 2017 1:07 PM

BBDO India (Mumbai) is the most creative agency in India: Gunn Report India

The Gunn Report is an annual ranking of creative agencies across the globe based on their performance at 45 creative awards shows using a proprietary point system.

exchange4media Staff Feb 3, 2017 8:43 AM

Prime Time Awards:We believe in ads not words: Josy Paul on winning Prime Time Luminary of the Year

At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year

exchange4media Staff Jan 23, 2017 7:48 AM

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

exchange4media Staff Jan 21, 2017 9:55 PM

Fadi Yaish is ADFEST Jury President, Outdoor Lotus and Press Lotus

The Executive Creative Director, Impact BBDO, Dubai says he is privileged to be part of the milestone event in its 20th year

exchange4media Staff Jan 21, 2017 8:31 AM

BBDO India wins Grand Prix at Warc Prize for Asian Strategy 2016

BBDO India managed to take top honours by winning both The Grand Prix, which comes with a $5,000 prize, and The Asia First Award for 'Share The Load', P&G's laundry detergent brand Ariel Matic which used the issue of whose responsibility it is to do the laundry to highlight the wider problem of gender inequality, encouraging Indian men to 'Share The Load'

exchange4media Staff Nov 4, 2016 8:34 AM

Wrigley India takes a crack at Rs 250 crore mint market

Wrigley has launched a 360 degree campaign to mark the entry of their brand into the mints space in India with Doublemint

Sarmistha Neogy Oct 25, 2016 8:09 AM

eBay joins Flipkart, Amazon, Snapdeal's festive mania with new emotional campaign

The new campaign ‘ThingsDon’tJugde’ encourages consumers to shop without inhibition from the eBay site

exchange4media Staff Oct 5, 2016 8:19 AM

Srinivasan K. Swamy elected as Chairman of ASCI

Abanti Sankaranarayanan, Vice Chairperson, CIABC was elected Vice-Chairman; and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed the Honorary Treasurer

exchange4media Staff Sep 10, 2016 4:52 PM

Fedex India reviews its media and creative duties

The current agency on record for both media and creative is Percept

Priyanka Mehra Aug 29, 2016 9:03 AM

Bajaj Auto, Amazon, MakemyTrip make it to 2016's most popular ads on YouTube India

Showcasing the most engaging ads that people chose to watch, the ten ads clocked an astounding 4 lakh hours of watchtime, with over 60 percent happening on mobile devices

exchange4media Staff Jul 28, 2016 8:40 AM

BBDO's 'Ariel Dads #Share the Load' ad drives premium segment of brand sales by 76%

Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes

Sarmistha Neogy Jul 25, 2016 8:19 AM

Medulla, Mindshare, Ogilvy, BBDO, shine at Cannes 2016

Medulla Communications from India created history at Cannes Lions; bags ‘Healthcare Agency of the Year’ for the first time in history for any Indian agency

exchange4media Staff Jun 27, 2016 8:22 AM

Cannes 2016: Ogilvy India bags a Gold in Film lions

Ogilvy & Mather saw its much recognised and celebrated work for 'Make Love Not Scars' bag a gold in the Film Lions category

exchange4media Staff Jun 27, 2016 7:18 AM

Cannes 2016: BBDO Mumbai sees solo shortlist from India in Integrated Lions

BBDO Mumbai has been shortlisted for Ariel Matic's 'Dads#ShareThe Load' campaign for its client Procter & Gamble India

exchange4media Staff Jun 25, 2016 1:23 PM

Cannes 2016: BBDO India bags bronze in Entertainment Lions

BBDO India bagged the bronze metal for Ariel Matic's 'Dads#ShareThe Load' campaign for Procter & Gamble

exchange4media Staff Jun 25, 2016 9:57 AM

Cannes 2016: India sees 7 entries shortlisted in Film Lions

Entries from BBDO India/Red Ice Films, Ogilvy & Mather, Law & Kenneth Saatchi & Saatchi/Lightbox Films, Leo Burnett and Publicis Communications make it to the Film Lions shortlist

exchange4media Staff Jun 24, 2016 1:20 PM

Cannes Lions 2016: BBDO India takes home bronze in Cyber Lions

BBDO India’s ‘Dads#Share the Load’ case study for Procter & Gamble’s Arielmatic bagged a Bronze Lion under the ‘social purpose’ sub-category

exchange4media Staff Jun 23, 2016 8:06 AM