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The integrated campaign showcases flagship ZACL brand’s contribution in empowering farmers

exchange4media Staff Jul 21, 2018 8:55 AM

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told

Misbaah Mansuri Jul 19, 2018 8:54 AM

Wahal was last working with Publicis India as their Senior Vice-President

exchange4media Staff Jul 11, 2018 8:52 AM

FCB India won gold in Glass Lions for Sindoor Khela. Cheil India bagged a silver while BDDO fetched a bronze in Glass Lions.

exchange4media Staff Jun 23, 2018 11:39 AM

The only Indian women speaker at Cannes Lions 2018, Saini says brands have a purpose and they don’t want to be seen as things but want to be in a relationship with you

Naziya Alvi Rahman Jun 19, 2018 2:56 PM

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri Jun 14, 2018 8:54 AM

With just six days to go for Cannes 2018, here is a recap of everything that happened at Cannes Palais last year

exchange4media Staff Jun 12, 2018 8:48 AM

The campaigns have been sent for the Cannes Creative Effectiveness Lions category. #ReleaseThePressure had won one silver, while Savlon Healthy Hand Chalk Stick had won two Gold, one Silver and four Bronze last year

exchange4media Staff May 30, 2018 8:53 AM

#ReleaseThePressure campaign for Mirinda has already bagged a Silver in the PR Lions (Integrated) category at Cannes Lions 2017.

exchange4media Staff May 22, 2018 9:42 AM

Jhala has spent nearly10 years with the company since it started operations in India. He joined BBDO India in 2008.

exchange4media Staff May 11, 2018 8:57 AM

The mandate won after a multi-agency pitch, will be managed from BBDO Mumbai and includes supporting brand and marketing communications with strategic and communication planning, messaging development and execution

exchange4media Staff Apr 16, 2018 8:14 PM

Gunn Report

Clemenger’s 'Meet Graham' for Transport Accident Commission by BBDO Melbourne is most creative campaign of the year

exchange4media Staff Feb 12, 2018 2:42 PM

Paul lets us in on walking tall through 2017, transformation of the agency space, how BBDO India plans to continue staying on the top of the game and what makes him weep with joy

Misbaah Mansuri Jan 22, 2018 8:58 AM

Ramamurthy Iyer, 54, Partner, R K Swamy BBDO (Mumbai), is no more. He passed away on Tuesday, December 19 succumbing to a massive heart attack. He is survived by his wife and a son.

exchange4media Staff Dec 29, 2017 2:52 PM

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all-time best performance of 40 metals at Cannes. Technology meets social purpose to bring about change and add meaning to people’s lives

Srabana Lahiri Jun 27, 2017 7:37 AM

Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session

Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign

Srabana Lahiri Jun 23, 2017 8:07 AM

Cannes Lions 2017: Winners in five categories announced, India bags 3 Gold, 2 Silver, 2 Bronze

India won seven awards in the Promo Lions, Print and Publishing Lions, PR Lions, Outdoor Lions and Glass Lions categories announced on Monday evening

exchange4media Staff Jun 21, 2017 8:29 AM

Cannes Lions 2017: Ogilvy & Mather India wins Gold and Bronze; BBDO India bags Silver in PR Lions

Accolades for O&M’s Savlon Healthy Hands Chalk Sticks and BBDO’s #ReleaseThePressure campaigns

exchange4media Staff Jun 20, 2017 8:11 AM

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

exchange4media Staff Apr 24, 2017 8:51 AM