7Up ups the ‘Lemon Refreshment’ quotient

7Up, the natural lemon flavoured beverage from PepsiCo India, has introduced a new thematic campaign for 2010, which expands on the theme of ‘Lemon refreshment’. A new TVC, conceptualised by BBDO India, has been unveiled as part of the campaign.

exchange4media Mumbai Bureau Jan 30, 2010 6:59 AM

Arindam Sarkar joins BBDO India as VP, Strategic Planning; Sangeet Pillai moves back to BBDO New York

Arindam Sarkar, formerly Senior Planning Director at Ogilvy Delhi, has joined BBDO India as Vice President, Strategic Planning. Ajai Jhala, CEO, BBDO India, has confirmed this development. In a parallel development, Sangeet Pillai, Director - Strategy Planning at BBDO India, is moving back to the US after completing a successful two-year stint with Omnicom’s youngest agency.

exchange4media Bangalore Bureau Jan 12, 2010 7:29 AM

For BBDO India, creating action is the mantra

Josy Paul, Chairman and NCD, BBDO India, is finding an interesting pattern that’s emerging from their work for the clients. He feels that if earlier it was language that ruled advertising, now it is all about action. By action one doesn’t mean the act of getting people to buy products, but communication that prompts involvement of consumers.

Tuhina Anand Jan 12, 2010 7:18 AM