The session on ‘Acts, not Ads’ saw Chris Thomas, BBDO India and Simon Bond, BBDO Proximity Worldwide highlight how in today’s evolving media landscape, ad messages have led to big social acts or movements that again can bring about and drive social changes.
In a recent development, the Board of Directors for BBDO India and RK Swamy BBDO came to a consensus that allows RK Swamy BBDO to exercise a ‘significant minority’ stake in BBDO India. According to sources in the know, it is understood that RK Swamy BBDO will now have about 35 per cent shareholding in BBDO India, up nearly 15 per cent.
Arindam Sarkar, formerly Senior Planning Director at Ogilvy Delhi, has joined BBDO India as Vice President, Strategic Planning. Ajai Jhala, CEO, BBDO India, has confirmed this development. In a parallel development, Sangeet Pillai, Director - Strategy Planning at BBDO India, is moving back to the US after completing a successful two-year stint with Omnicom’s youngest agency.
Josy Paul, Chairman and NCD, BBDO India, is finding an interesting pattern that’s emerging from their work for the clients. He feels that if earlier it was language that ruled advertising, now it is all about action. By action one doesn’t mean the act of getting people to buy products, but communication that prompts involvement of consumers.