Arindam Sarkar, formerly Senior Planning Director at Ogilvy Delhi, has joined BBDO India as Vice President, Strategic Planning. Ajai Jhala, CEO, BBDO India, has confirmed this development. In a parallel development, Sangeet Pillai, Director - Strategy Planning at BBDO India, is moving back to the US after completing a successful two-year stint with Omnicom’s youngest agency.
Josy Paul, Chairman and NCD, BBDO India, is finding an interesting pattern that’s emerging from their work for the clients. He feels that if earlier it was language that ruled advertising, now it is all about action. By action one doesn’t mean the act of getting people to buy products, but communication that prompts involvement of consumers.