Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16?blur=25

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

exchange4media Staff Jan 21, 2017 9:55 PM

BBDO India wins Grand Prix at Warc Prize for Asian Strategy 2016?blur=25

BBDO India managed to take top honours by winning both The Grand Prix, which comes with a $5,000 prize, and The Asia First Award for 'Share The Load', P&G's laundry detergent brand Ariel Matic which used the issue of whose responsibility it is to do the laundry to highlight the wider problem of gender inequality, encouraging Indian men to 'Share The Load'

exchange4media Staff Nov 4, 2016 8:34 AM

Wrigley India takes a crack at Rs 250 crore mint market?blur=25

Wrigley has launched a 360 degree campaign to mark the entry of their brand into the mints space in India with Doublemint

Sarmistha Neogy Oct 25, 2016 8:09 AM

eBay joins Flipkart, Amazon, Snapdeal's festive mania with new emotional campaign?blur=25

The new campaign ‘ThingsDon’tJugde’ encourages consumers to shop without inhibition from the eBay site

exchange4media Staff Oct 5, 2016 8:19 AM

Bajaj Auto, Amazon, MakemyTrip make it to 2016's most popular ads on YouTube India?blur=25

Showcasing the most engaging ads that people chose to watch, the ten ads clocked an astounding 4 lakh hours of watchtime, with over 60 percent happening on mobile devices

exchange4media Staff Jul 28, 2016 8:40 AM

BBDO's 'Ariel Dads #Share the Load' ad drives premium segment of brand sales by 76%?blur=25

Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes

Sarmistha Neogy Jul 25, 2016 8:19 AM

Cannes 2016: BBDO India bags bronze in Entertainment Lions?blur=25

BBDO India bagged the bronze metal for Ariel Matic's 'Dads#ShareThe Load' campaign for Procter & Gamble

exchange4media Staff Jun 25, 2016 9:57 AM

Cannes 2016: India sees 7 entries shortlisted in Film Lions?blur=25

Entries from BBDO India/Red Ice Films, Ogilvy & Mather, Law & Kenneth Saatchi & Saatchi/Lightbox Films, Leo Burnett and Publicis Communications make it to the Film Lions shortlist

exchange4media Staff Jun 24, 2016 1:20 PM

Cannes Lions 2016: BBDO India takes home bronze in Cyber Lions?blur=25

BBDO India’s ‘Dads#Share the Load’ case study for Procter & Gamble’s Arielmatic bagged a Bronze Lion under the ‘social purpose’ sub-category

exchange4media Staff Jun 23, 2016 8:06 AM

Cannes 2016: 10 Indian entries make it to Cyber Lions shortlist?blur=25

O&M has got 6 shortlisted entries, BBDO India has earned 3 and TBWA India has got 1 shortlist

exchange4media Staff Jun 22, 2016 1:49 PM

Cannes Lions 2016: O&M, BBDO India chosen for Creative Effectiveness Lions shortlist?blur=25

Ogilvy & Mather has been shortlisted for its campaign for The Akansha Foundation while BBDO India has made it to the shortlist for its work for Procter & Gamble

exchange4media Staff Jun 21, 2016 4:48 PM

Cannes Lions 2016: India sees 4 entries shortlisted in Direct Lions?blur=25

The list of shortlisted entries for Direct Lions were announced today. India had a total of four shortlisted entries between three agencies

exchange4media Staff Jun 20, 2016 1:39 PM

BBDO India wins Grand Prix at Laadli Gender Sensitivity Awards?blur=25

BBDO India's 'Share the Load' ad for Ariel was awarded the Grand Prix in advertising at the national leg of Population First's 'Laadli' Media and Advertising Awards for Gender Sensitivity, 2014-15

exchange4media Staff Apr 19, 2016 12:00 PM

The One Show Announces 2016 Finalists, McCann Worldgroup leads the pack from India?blur=25

One Club has announced the film, cross-platform, direct and print and outdoor finalists for the 43rd Annual One Show Awards, the worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications. There are finalists from 40 countries

exchange4media Staff Mar 30, 2016 11:21 AM

Ariel's ‘Share the Load’ campaign is about equal ownership of chores?blur=25

The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.

Sarmistha Neogy Feb 29, 2016 8:42 AM

BBDO India elevates Rajesh Sikroria to President?blur=25

Sikroria manages the operations for 15 clients across two offices in Delhi and Mumbai as well as client engagement out of Kolkata

exchange4media Staff Nov 20, 2015 8:00 AM

8 Indian entries make it to Media Lions shortlist, BBDO bags 4 slots?blur=25

DDB Mudra Group, Mindshare Mumbai, Mediacom and O&M bag one shortlist each

exchange4media Staff Jun 22, 2015 1:49 PM

Lowe India is Agency of the Year, PHD wins 2 Golds at AMES 2015?blur=25

PHD India was the only Indian agency to win 2 Golds, which it was awarded for Kan Khajura Tesan campaign with HUL. The agency also won 1 Silver and 1 Bronze

exchange4media Staff Jun 4, 2015 9:14 AM

Raj is proof that our ECDs can be NCD or CCO in any other agency: Josy Paul?blur=25

The Chairman & Chief Creative Officer, BBDO talks about Raj Deepak Das' recent exit from BBDO & appointment as CCO at Leo Burnett India; BBDO's new wins & the agency completing six years

Priyanka Mehra Apr 29, 2014 8:05 AM