Chimp&z Inc will be responsible for interacting with Barista's audience online by conceptualizing a strategy that will be effective and innovative

exchange4media Staff Apr 26, 2018 2:35 PM

Starbucks bets big on digital in competitive Indian market?blur=25

It has been more than a year since Starbucks set up shop in the country and the coffee chain has been extensively using digital media & social networks to cement its place among coffee-lovers

Abhinna Shreshtha Jan 22, 2014 9:01 AM

Pulp Strategy bags Barista Lavazza?blur=25

Pulp Strategy won the business on the back of a multi-agency pitch held in Delhi. The agency has already commenced work on this account

Shree Lahiri and Priyanka Nair Feb 28, 2012 9:38 AM

Not just froth: The art & science of coffee marketing?blur=25

With global coffee chains bullish on India, ‘experience in a coffee cup’ is taking on a new meaning. A look at how the coffee chains are creating a stir.

Ashish Jha Feb 3, 2011 7:09 AM

Barista Lavazza aims to be mass class brand; to expand retail network?blur=25

After signing pan-India deals with oil companies like HPCL, IOCL and BPCL to open up more outlets on highways by the year ahead, Barista Lavazza has firm plans in place to reach out to a wider range of customers. With these plans in place, the coffee brand is going all guns on expanding its retail network.

Preeti Hoon Aug 18, 2010 8:38 AM