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In the Top 5 Programmes Colors’ new show ‘Fear Factor Khatron Ke Khiladi Jigar Pe Trigger’ led the urban market and took the second spot overall (Urban+Rural)

exchange4media Staff Jan 17, 2019 5:18 PM

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In the Top 10 Advertisers list, FMCG majors Hindustan Lever, Reckitt Benckiser, and ITC Ltd were in the top three spots

exchange4media Staff Jan 11, 2019 8:20 AM

Zee Kannada

Continuing to hold the leadership position in the Urban market for the last 12 weeks, Zee Kannada has now earned the distinction of being the leader for the first time in the last 13 years

exchange4media Staff Jan 10, 2019 6:23 PM

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Among channels, Zee Anmol continued to lead overall and rural markets, and Star Plus retained the top position in the urban market

exchange4media Staff Jan 10, 2019 3:18 PM

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A communication sent to employees on new year mentions that four culture pillars of BARC India-- Belong, Agile, Robust and Curious-- were driving the team to build a future-ready organisation

exchange4media Staff Jan 7, 2019 8:56 AM

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FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff Jan 7, 2019 8:43 AM

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Among channels, Zee Anmol continued to lead overall and rural markets, and Star Plus retained the top position in rural market

exchange4media Staff Jan 4, 2019 3:19 PM

Partho Dasgupta

CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising

Partho Dasgupta Jan 2, 2019 9:25 AM

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BARC Week 51: IBF which led the category the previous week for its role in issuing TVCs on the new TRAI tariff order, slipped to the third spot

exchange4media Staff Dec 31, 2018 8:22 AM

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Students from all IITs were asked to suggest newer ways of measuring TV viewership habits. IIT Kharagpur grabbed gold, IIT Kanpur silver and IIT Bombay bronze

exchange4media Staff Dec 27, 2018 12:10 PM

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2018 has been a year of experiments, spinoffs and new genres for television

Sonam Saini Dec 27, 2018 8:36 AM

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Channels, both Hindi and English, saw their viewership growing many times, according to BARC data

Sonam Saini Dec 24, 2018 8:28 AM

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BARC Week 50: WhatsApp, which recently launched its first TV campaign in India, has entered the list of Top 10 Brands at the sixth spot

exchange4media Staff Dec 21, 2018 8:58 AM

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On December 11, Hindi news genre viewership grew by 3.8 times in Hindi speaking market and English news genre viewership grew by 3.5 times across the country

Sonam Saini Dec 21, 2018 8:48 AM

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Zee Anmol was the leader in the overall market with 778 million impressions, followed by Star Plus on the second slot with 745 million impressions

exchange4media Staff Dec 20, 2018 5:57 PM

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In week 48 of the Broadcast Audience Research Council of India's data, top players in South GEC category continued to maintain their positions

exchange4media Staff Dec 18, 2018 8:42 AM

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In BARC Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser, and ITC Ltd continued to lead

exchange4media Staff Dec 17, 2018 8:01 AM

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Star Plus continues to lead urban market; Zee Anmol too retains leadership position in rural

exchange4media Staff Dec 13, 2018 2:56 PM

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However, industry veterans emphasised on the need for creating public awareness on the TRAI order for its better implication

exchange4media Staff Dec 11, 2018 8:19 AM