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Avinash Pandey?blur=25

In an interaction with exchange4media, Avinash Pandey, CEO, ABP News Network, says in 2020 digital and regional offerings will be the key growth drivers

Tasmayee Laha Roy Jan 8, 2020 8:23 AM

TV?blur=25

According to PrimaVu data, English is the third most preferred language among premium South Audiences

exchange4media Staff Jan 7, 2020 8:40 AM

Hindi GECs?blur=25

According to BARC data, the top 3 shows are Colors’ Fear Factor Khatron Ke Khiladi Jigar Pe Trigger, Zee TV’s Kundali Bhagya and Colors’ Naagin

Sonam Saini Dec 26, 2019 8:43 AM

Ashish Sehgal?blur=25

Ashish Sehgal, Chief Growth Officer - Ad Sales, ZEEL, speaks to exchange4media about the focus on going beyond GRPs and TRPs, & the network’s plan to take a consultative approach to advertisers

Sonam Saini Dec 23, 2019 9:13 AM

TV?blur=25

While the TV industry dealt with the economic slowdown, New Tariff Order and the row over Landing Page, the year ahead is expected to bring good times for the broadcasting sector, say industry leaders

Sonam Saini Dec 19, 2019 8:38 AM

image?blur=25

While the chatter around Landing Page may have died down for a while, the debate on the ethics involved continues

exchange4media Staff Dec 18, 2019 8:57 AM

Mahendra Upadhyay?blur=25

Upadhyay has previously worked with companies such as Mindshare, Ericsson, Reliance Retail, Reliance Infocomm and Bharti Telenet

exchange4media Staff Dec 11, 2019 7:15 AM

ABP News?blur=25

ABP curated special programming for Ayodhya verdict, Maharashtra political crisis, Supreme Court’s Rafale Verdict

exchange4media Staff Dec 9, 2019 6:54 PM

TV?blur=25

As per BARC Week 48 data, the Marathi news genre saw 37 million unique viewers as compared to the previous four weeks

exchange4media Staff Dec 8, 2019 7:05 AM

BARC?blur=25

While News 7 is a 24x7 Odia news channel, Bflix Movies is a free-to-air movie channel

exchange4media Staff Dec 7, 2019 5:05 PM

OTT?blur=25

While OTT players say they have been transparent in their measurements, other industry experts believe a credible cross-media measurement platform will encourage brands to advertise bigger

Shikha Paliwal Dec 4, 2019 8:59 AM

Jagdeep Dighe?blur=25

Dighe was instrumental in setting up the audience measurement body along with former BARC India CEO, Partho Dasgupta

exchange4media Staff Nov 22, 2019 3:08 PM

ABP News Network?blur=25

ABP News Network retained its top position with 70 million gross viewership in a day

exchange4media Staff Nov 6, 2019 3:13 PM

BARC?blur=25

Choti Sardarni of Colors bags the top spot in the top 5 programme list in Urban Market category

exchange4media Staff Nov 4, 2019 5:57 PM

BARC?blur=25

Sun TV, with 908 million impressions, retained its second position among top 10 channel in the across genre category among all platforms

exchange4media Staff Oct 29, 2019 8:49 AM

BARC?blur=25

Sony SAB moves up the ladder with 'Taarak Mehta Ka Ooltah Chashma' being the most-watched show in the Hindi GEC Urban market

exchange4media Staff Oct 25, 2019 9:03 AM

SunilLulla?blur=25

TV industry also wants Sunil Lulla to strengthen measurement on broadcast in the wake of NTO and ensure unlocking of the true potential of viewership data

Tasmayee Laha Roy Oct 23, 2019 9:01 AM

BARC?blur=25

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM