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BARC India asserts yet again that it sends data to subscribers every week and has decided not to put it up on its website due to volatility in data

Moumita Bhattacharjee Apr 1, 2019 6:52 PM

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BARC India started OOH TV viewership measurement in the three metro cities of Delhi, Mumbai and Bangalore in 2018, and has now significantly expanded the coverage to 120+ urban towns and cities

exchange4media Staff Mar 25, 2019 12:00 PM

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The number of ad insertions, as per BARC data, has also risen with major advertisers for devotional channels being Patanjali Ayurveda Ltd, Wipro Ltd, Dish India TV and MDH Ltd

Neethu Mohan Mar 22, 2019 8:53 AM

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TRAI on Monday asked BARC to start publishing the viewership data of TV channels on its site immediately

Moumita Bhattacharjee Feb 27, 2019 8:15 AM

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Viewership data has shown that women command a substantial share of IPL viewership & as per BARC data, IPL reaches to 77% more females during prime time than any other Hindi GEC

Ruhail Amin Feb 26, 2019 9:14 AM

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BARC, nearly a week ago, announced that due to the implementation of new tariff order, its viewership data will for now be released only to its subscribers and not published on the site for public

exchange4media Staff Feb 25, 2019 11:25 AM

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Kannada channels saw the highest growth, followed by Malayalam, Tamil and Telugu, according to BARC data

Neethu Mohan Feb 25, 2019 9:40 AM

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BARC promises to strengthen measurement system. Television networks against any change in BARC’s shareholding pattern

exchange4media Staff Feb 21, 2019 8:18 AM

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Decision comes two days after TRAI extended the deadline for consumers to choose pack of channels to March 31

exchange4media Staff Feb 14, 2019 1:33 PM

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Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff Feb 8, 2019 8:17 AM

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Zee Anmol continues to lead the overall Hindi GEC market with 758 million impressions followed by Zee TV with 738 million impressions

exchange4media Staff Feb 7, 2019 4:07 PM

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Hindustan Unilever Limited retained its top rank in this week’s list of top 10 advertisers

exchange4media Staff Feb 5, 2019 8:03 AM

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At TV First conference, Dasgupta, CEO, Broadcast Audience Research Council India said people spend 3 hours and 48 minutes watching TV every day including the youth demographic

exchange4media Staff Feb 1, 2019 8:37 AM

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While Zee TV has ranked second with 670 million impressions, Star Plus climbed one position up to the third spot with 660 million impressions 

exchange4media Staff Jan 31, 2019 4:39 PM

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Goenka will be taking over from Nakul Chopra, who successfully completed his one-year tenure

exchange4media Staff Jan 29, 2019 7:32 PM

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Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

exchange4media Staff Jan 29, 2019 9:00 AM

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ITC Ltd. makes it into the top three, while Procter & Gamble, which occupied the third position last week slipped down to the sixth spot in the Top 10 advertisers list

exchange4media Staff Jan 25, 2019 8:26 AM

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In the top five programme category, Colors ‘Naagin-3’ bagged the first spot in the Top 5 Programmes overall with 13.6 million impressions

exchange4media Staff Jan 24, 2019 4:41 PM

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The fifth edition of Prime Time Awards is scheduled to take place on January 31 at the ITC Maratha in Mumbai

exchange4media Staff Jan 22, 2019 9:12 AM