barc
BARC?blur=25

The top ten brands saw a decline of 24.68% in the number of total ad insertions

exchange4media Staff Mar 17, 2020 7:56 AM

BARC?blur=25

Colors Kannada, Mazhavil Manorama, Star Vijay and Zee Telegu took the second position in their respective markets

exchange4media Staff Feb 28, 2020 8:41 AM

Bigg Boss?blur=25

According to BARC data for Week 7, Colors continues to dominate the Hindi GEC in Urban markets and Hindi+Rural markets in pay platforms

exchange4media Staff Feb 28, 2020 7:34 AM

Jaydeep Raval?blur=25

Raval was previously associated with Kotak Mahindra Bank for 10 years where he was the communications lead for their Bank & Capital Markets verticals

Ruhail Amin Feb 25, 2020 8:23 AM

BARC?blur=25

Total news viewership witnessed a growth of 81% whereas Hindi news viewership saw 84% growth on the counting day

exchange4media Staff Feb 25, 2020 8:12 AM

BARC?blur=25

Reckitt Benckiser India took the second position with 132883 insertions and ITC stood at number three with 51958 insertions

exchange4media Staff Feb 24, 2020 8:40 AM

Union Budget 2020?blur=25

According to BARC India data, the news category registered 22 million viewers on Budget Day, a 33% rise in number of unique viewers compared to the same time-band in the previous four weeks

exchange4media Staff Feb 19, 2020 7:37 AM

BARC India?blur=25

At the unveiling of Pitch Madison Advertising Report 2020, BARC India CEO Sunil Lulla also said that the measurement body is working on bring Multi-Screen Measurement by the end of this year

exchange4media Staff Feb 14, 2020 12:44 PM

Sunil Lulla?blur=25

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

exchange4media Staff Feb 14, 2020 9:17 AM

Pitch Madison Advertising Report 2020?blur=25

The Pitch Madison Advertising Report 2020 was unveiled on 13th February 2020, at Taj Santacruz, Mumbai

exchange4media Staff Feb 14, 2020 9:01 AM

Pitch Madison Advertising Report 2020?blur=25

Gear up for one of the most awaited evenings - the unveiling of the Pitch Madison Advertising Report 2020, at the Taj Santacruz, Mumbai

exchange4media Staff Feb 13, 2020 8:38 AM

BARC?blur=25

As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands

exchange4media Staff Feb 10, 2020 7:36 AM

BARC?blur=25

Dangal TV remained the number one channel across Hindi U+R segments and free platforms

exchange4media Staff Feb 7, 2020 8:11 AM

TV First?blur=25

In 16 sessions that lasted over nine hours, close to 30 speakers unanimously agreed on the point -TV will continue to dominate the adex

exchange4media Staff Feb 5, 2020 1:46 PM

Shashi Sinha e4m TV First?blur=25

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM

TV First?blur=25

Lulla shares insights on how TV has access to the mind, hearts and purse strings of India

exchange4media Staff Feb 1, 2020 8:52 AM

Colors?blur=25

In the urban market, Star Plus and Sony Sab bagged second and third spots respectively on BARC India’s Week 3 ranking

exchange4media Staff Jan 31, 2020 8:37 AM

Avinash Pandey?blur=25

Guest Column: Avinash Pandey, CEO, ABP News Network, believes that multiple measures will be needed if traditional and digital media are to stay ahead of the innovation curve

Avinash Pandey Jan 13, 2020 7:00 AM

Avinash Pandey?blur=25

In an interaction with exchange4media, Avinash Pandey, CEO, ABP News Network, says in 2020 digital and regional offerings will be the key growth drivers

Tasmayee Laha Roy Jan 8, 2020 8:23 AM