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BARC India?blur=25

As per the report, the total TV consumption increased by 38% at all India level in week 14

exchange4media Staff Apr 16, 2020 4:52 PM

DD National?blur=25

The return of shows like Mahabharat has changed the viewer profile of the channel with more kids tuning in

exchange4media Staff Apr 16, 2020 3:32 PM

TV?blur=25

Although the BARC-Nielsen report states a growth of 5% in ad volumes for the entire movie genre, experts say the ad rates are at an all-time low

Sonam Saini Apr 16, 2020 9:12 AM

BARC Nielsen report?blur=25

As per the report, some of the top brands in week 13 are Dettol, Lifebuoy soaps, Harpic and Lizol, as well as Hotstar VIP

exchange4media Staff Apr 14, 2020 8:55 AM

BARC?blur=25

As per the report, ICC Cricket World Cup 2011 India vs Pakistan match registered 87% growth in viewership minutes

exchange4media Staff Apr 10, 2020 8:08 AM

BARC?blur=25

DD National emerges as the most watched channel in overall (Hindi + Rural) and urban markets while Dangal continues to lead the rural market

exchange4media Staff Apr 9, 2020 3:41 PM

Ramayan Mahabharat?blur=25

As per the report, total TV consumption further grew by 4% over last week, registering an overall growth of 43% over pre-COVID-19

exchange4media Staff Apr 9, 2020 12:33 PM

TV News?blur=25

According to the second edition of the Nielsen-BARC report, the growth is as per a comparison of the period before the coronavirus outbreak and the second week of the lockdown

Tasmayee Laha Roy Apr 3, 2020 9:09 AM

BARC?blur=25

As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise

exchange4media Staff Apr 3, 2020 8:32 AM

Ramayan?blur=25

 In the wake of the countrywide lockdown, the Public Service Broadcaster had decided to re-telecast the mythological serial of the 80s – ‘Ramayana’ and ‘Mahabhara

exchange4media Staff Apr 2, 2020 7:30 PM

BARC iNdia?blur=25

The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week

exchange4media Staff Apr 2, 2020 6:33 PM

BARC iNdia?blur=25

The data revealed that the share of the news to total TV grew from 7% to 21% at all India level in both non-primetime and primetime

exchange4media Staff Apr 2, 2020 5:08 PM

Kartikeya Sharma?blur=25

Sharma, Founder of iTV Network & Vice President of News Broadcasters Federation, shares more on the impact of COVID-19 on the TV news business, the spike in viewership and the advertiser sentiment

Ruhail Amin Apr 1, 2020 8:24 AM

Star Sports?blur=25

Pro Kabaddi League Season 7 also saw the overall viewership grow by a whopping 40% in the HSM markets

exchange4media Staff Mar 31, 2020 6:22 PM

BARC?blur=25

In BARC week 11, Sun TV, Star Maa, Asianet and Zee Kannada maintain lead in Tamil, Telugu, Malayalam and Kannada markets respectively

exchange4media Staff Mar 31, 2020 8:39 AM

BARC India?blur=25

The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category

exchange4media Staff Mar 30, 2020 8:41 AM

BARC?blur=25

In the Hindi GEC category, the total number of impressions in urban markets have increased by 0.11%

exchange4media Staff Mar 27, 2020 3:10 PM

BARC?blur=25

As per the report, the Time Spent on smartphones in Week 1 of Covid disruption has increased by 1.5 hours

exchange4media Staff Mar 27, 2020 11:18 AM

BARC iNdia?blur=25

The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes

exchange4media Staff Mar 27, 2020 8:45 AM

BARC?blur=25

There was a 2.1% jump in the number of brands in terms of advertisements as compared to the previous week

exchange4media Staff Mar 24, 2020 8:43 AM