barc
Ramayan?blur=25

From May 7, the channel will telecast the one-hour -ong episodes of the mythological series at 7:30 pm

exchange4media Staff May 7, 2020 6:45 PM

Barc Nielsen?blur=25

The report showed that the total TV viewership in India grew over the Pre-COVID period by 29%

exchange4media Staff May 7, 2020 6:07 PM

TV?blur=25

Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

BARC?blur=25

The TV rating body said that this change will allow for more direct comparison between genres and align with common measurement best practices

exchange4media Staff May 4, 2020 2:54 PM

TV?blur=25

Industry players are now unanimously questioning the timing as well as TRAI’s locus standi to interfere with a privately-run body like BARC that doesn’t serve consumers

Naziya Alvi Rahman May 4, 2020 8:23 AM

TV?blur=25

As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15

exchange4media Staff May 1, 2020 8:54 AM

Sunil Lulla?blur=25

During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning

exchange4media Staff May 1, 2020 8:18 AM

DD?blur=25

As per the report, total TV viewing minutes dropped by 6% and stood at 1.16 trillion viewing minutes in week 16

exchange4media Staff Apr 30, 2020 6:56 PM

Broadcast?blur=25

Apart from the complexities and implications of the recommendation, experts are questioning the timing and economic viability of the plan

exchange4media Staff Apr 30, 2020 8:54 AM

BARC India?blur=25

While BARC has said it’s still reviewing the recommendations, many industry experts believe the rating system shouldn’t come under TRAI’s purview

Sonam Saini Apr 29, 2020 9:00 AM

TRAI?blur=25

The regulatory authority has raised concerns about BARC with respect to its structure, governance, operations, transparency & accountability

exchange4media Staff Apr 28, 2020 3:19 PM

BARC India?blur=25

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

Beating All Odds- Sunil Lulla, CEO BARC India with Naziya Alvi Rahman, Editor, e4m?blur=25

In today's edition of 'Beating All Odds', Sunil Lulla, CEO, BARC India, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman Apr 27, 2020 8:53 AM

TV news?blur=25

Industry bigwigs say news channels will sustain the surge in viewership for the next few quarters with consistency in quality content being the key

Tasmayee Laha Roy Apr 27, 2020 8:14 AM

TV ads?blur=25

The drop in FCT has been the least for the news genre, although this category has seen a fall of 16% in the same time span

Sonam Saini Apr 24, 2020 9:18 AM

BARC TV?blur=25

As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15

exchange4media Staff Apr 24, 2020 8:38 AM

BARC India?blur=25

Backed by Ramayan and Mahabharat, DD National and DD Bharati maintained their positions in top five channels in week 15

exchange4media Staff Apr 23, 2020 5:54 PM

BARC Nielsen Edition 5?blur=25

According to the report, the total number of advertisers has increased from 1017 in week 14 to 1021 in week 15

exchange4media Staff Apr 23, 2020 1:21 PM

BARC Nielsen?blur=25

As per the fourth edition of the BARC-Nielsen report, 72% of advertisers have continued to remain active in the COVID-19 period

exchange4media Staff Apr 21, 2020 9:29 AM

modi?blur=25

TV consumption grew by 38% from the pre-COVID period, and Hindi GEC attained an all-time high viewership of 4 billion since 2015 in HSM Urban

exchange4media Staff Apr 16, 2020 5:33 PM