barc-india
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BARC's week 17 (21 April to 27 April) data is out for South Indian GEC channels

Neethu Mohan May 9, 2018 8:53 AM

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Meanwhile, Lizol and Hindustan Lever continued to lead Top 10 Brands and Top 10 Advertisers respectively

exchange4media Staff May 7, 2018 8:52 AM

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The ground-up Super Hero Indian IP Little Singham, launched in collaboration with Rohit Shetty Picturez and Reliance Animation, helped the channel increase its reach to 24 million (a historic high for Discovery Kids).

exchange4media Staff May 4, 2018 3:38 PM

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Sun TV bagged second position this week with 890534 Impressions (000s) followed by Zee Anmol on third spot with 774763 Impressions (000s)

exchange4media Staff May 4, 2018 2:13 PM

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BARC India is a joint industry body, set up by the Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA) and Advertising Agencies Association India (AAAI), adhering to Section 8 of the Companies Act.

exchange4media Staff May 3, 2018 10:29 AM

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Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

Madhuwanti Saha May 2, 2018 8:59 AM

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Star Sports 1 Hindi witnessed a hike in this week ratings and registered 949032 Impressions (000s) against 935856 Impressions (000s)

exchange4media Staff Apr 26, 2018 1:51 PM

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The current BARC OOH measurement service tracks viewing across 900+ establishments in Mumbai, Delhi and Bangalore, using 1500+ meters

exchange4media Staff Apr 25, 2018 8:56 AM

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FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser

exchange4media Staff Apr 23, 2018 8:54 AM

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Television reach was primarily driven by 30% increase in reach in South; Hotstar registered a growth of 76% versus last year

exchange4media Staff Apr 19, 2018 5:06 PM

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Zee Anmol also continued to be leading channel in Rural market; Star Bharat continued as the number one channel in the Urban market

exchange4media Staff Apr 19, 2018 2:41 PM

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It was found that a group of people were paying a small sum to people in whose houses the TRP meter was installed, asking them to watch a particular Hindi news channel

exchange4media Staff Apr 18, 2018 8:52 AM

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Meanwhile Reckitt Benckiser dominated BARC Top 10 Advertisers followed by HUL and P&G

exchange4media Staff Apr 17, 2018 8:54 AM

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In top programmes, Zee TV’s Kundali Bhagya bagged the first spot in this week, followed by Star Plus’ Yeh Rishta Kya Kehlata Hai and Yeh Hai Mohabbatein on second and third spots respectively in urban market

exchange4media Staff Apr 12, 2018 2:39 PM

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According to BARC data, Zee TV bagged the third and Sony Entertainment Television the fourth positions, respectively

exchange4media Staff Apr 10, 2018 8:57 AM

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Sony Entertainment Television jumps to third position from last week's fifth spot in Urban market

exchange4media Staff Apr 5, 2018 2:47 PM

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Star Sports First bagged the second spot, followed by DD Sports on third and Sony Ten 1 on the fourth spot

exchange4media Staff Apr 3, 2018 8:53 AM

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In BARC's Top 10 Advertisers, FMCG brand Hindustan Lever took over Reckitt Benckiser to lead the category

exchange4media Staff Apr 2, 2018 8:53 AM

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Youth (in the age group of 15-30) contribute 33 per cent of TV viewership, whereas adults (31-50 years) have the second highest contribution of 32 per cent in the total viewership. Children, meanwhile, contribute 20% viewership.

exchange4media Staff Mar 30, 2018 8:56 AM

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Sony Pal replaced Star Bharat as second top channel in overall market, according to BARC

exchange4media Staff Mar 30, 2018 8:51 AM