barc-india

The survey also highlights that the number of persons with television access has risen to more than 835 million, while smartphone access is still at around 300 million

exchange4media Staff Jul 24, 2018 8:51 AM

Market leader in Tamil GEC, SUN TV, bagged the first spot followed by Star Vijay

exchange4media Staff Jul 20, 2018 8:56 AM

Colors' Naagin 3 continued to lead the top five programmes, Dance Deewane exits the top five programme list in week 28

exchange4media Staff Jul 19, 2018 2:21 PM

The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured

Sonam Saini Jul 18, 2018 8:58 AM

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

exchange4media Staff Jul 18, 2018 8:51 AM

At present BARC has 33,000 sample TV homes in their measurement universe and this number is expected to rise to 55,000 in the near future

exchange4media Staff Jul 17, 2018 3:14 PM

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

exchange4media Staff Jul 16, 2018 8:51 AM

Sony Entertainment Television climbed to number five in week 27. In top five programmes, Colors' Dance Deewane bagged the second spot in urban market

exchange4media Staff Jul 12, 2018 3:24 PM

India Tour of Ireland

Sony Ten 2 continues to lead the sports genre followed by Sony Ten 3 and Sony Ten 1.

exchange4media Staff Jul 10, 2018 8:57 AM

The same category saw entry of players like Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream

exchange4media Staff Jul 9, 2018 8:53 AM

In the overall market, Sony Pal fell to number five as Zee TV replaced it on number two at week 26 of Broadcast Audience Research Council (BARC) India ratings

exchange4media Staff Jul 5, 2018 3:31 PM

This achievement is attributed to the success of second season of Bigg Boss hosted by actor Kamal Haasan

exchange4media Staff Jul 4, 2018 8:54 AM

SUN TV

In the South Indian GEC category, Colors Kannada, Asianet, Sun TV maintained their dominance, while in Telugu GEC category Zee Telugu surpassed Star Maa.

exchange4media Staff Jul 2, 2018 8:54 AM

The match garnered 7 million impressions on SPNI network; Local language feeds (Hindi + Malayalam + Bengali + Tamil + Telugu) have contributed to 46% of the overall viewership

exchange4media Staff Jun 28, 2018 5:43 PM

Zee Anmol witnessed a fall in ratings in both rural and overall market from week 24 whereas Colors in urban market strengthen its position with a rise in ratings

exchange4media Staff Jun 28, 2018 3:34 PM

Audience in south India consume maximum television throughout the year as visible from the high impressions in Total TV viewership

exchange4media Staff Jun 27, 2018 12:00 PM

In top five programmes, FIFA-18 WC Russia Vs Saudi Arabia garnered 3282 Impressions (000s) followed by Morocco Vs Iran with 2164 Impressions (000s) and Portugal Vs Spain with 1544 Impressions (000s)

exchange4media Staff Jun 25, 2018 8:55 AM

Naagin season 3 led the top five programmes list in overall and urban market of week 24

exchange4media Staff Jun 21, 2018 3:56 PM

Live telecast of the just concluded Indian Premiere League garnered 23.7 million Impressions from OOH Viewing

exchange4media Staff Jun 18, 2018 3:15 PM