barc-india
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Star Utsav bagged the second spot in the overall market in week 30. Star Plus longest running show Yeh Rishta Kya Kehlata Hai enters top five programmes list.

exchange4media Staff Aug 2, 2018 3:27 PM

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The India v/s England ODI series has been telecast on Sony Ten 3, Sony Ten 3 HD, Sony Six, Sony Six HD and DD Sports

exchange4media Staff Aug 1, 2018 8:52 AM

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In BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign with 1,55,495 and 78,728 insertions respectively

exchange4media Staff Aug 1, 2018 8:51 AM

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SUN TV topped the list in the across genre category, followed by Star Maa climbed one position up in this category, bagging the fourth spot.

exchange4media Staff Jul 31, 2018 8:51 AM

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Star Plus climbs up to the second position in the Urban market. It was on the third slot last week.

exchange4media Staff Jul 26, 2018 4:55 PM

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Lizol and Hindustan Lever continue to lead BARC Top 10 Brands and Top 10 Advertisers respectively

exchange4media Staff Jul 26, 2018 8:50 AM

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The genre in Maharashtra/Goa and Mumbai saw a spike of 54 percent and 71 percent respectively

Sonam Saini Jul 24, 2018 8:58 AM

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The survey also highlights that the number of persons with television access has risen to more than 835 million, while smartphone access is still at around 300 million

exchange4media Staff Jul 24, 2018 8:51 AM

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Market leader in Tamil GEC, SUN TV, bagged the first spot followed by Star Vijay

exchange4media Staff Jul 20, 2018 8:56 AM

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Colors' Naagin 3 continued to lead the top five programmes, Dance Deewane exits the top five programme list in week 28

exchange4media Staff Jul 19, 2018 2:21 PM

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The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured

Sonam Saini Jul 18, 2018 8:58 AM

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In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

exchange4media Staff Jul 18, 2018 8:51 AM

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At present BARC has 33,000 sample TV homes in their measurement universe and this number is expected to rise to 55,000 in the near future

exchange4media Staff Jul 17, 2018 3:14 PM

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Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

exchange4media Staff Jul 16, 2018 8:51 AM

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Sony Entertainment Television climbed to number five in week 27. In top five programmes, Colors' Dance Deewane bagged the second spot in urban market

exchange4media Staff Jul 12, 2018 3:24 PM

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Sony Ten 2 continues to lead the sports genre followed by Sony Ten 3 and Sony Ten 1.

exchange4media Staff Jul 10, 2018 8:57 AM

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The same category saw entry of players like Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream

exchange4media Staff Jul 9, 2018 8:53 AM

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In the overall market, Sony Pal fell to number five as Zee TV replaced it on number two at week 26 of Broadcast Audience Research Council (BARC) India ratings

exchange4media Staff Jul 5, 2018 3:31 PM

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This achievement is attributed to the success of second season of Bigg Boss hosted by actor Kamal Haasan

exchange4media Staff Jul 4, 2018 8:54 AM