barc-india
BARC?blur=25

The TV rating body said that this change will allow for more direct comparison between genres and align with common measurement best practices

exchange4media Staff May 4, 2020 2:54 PM

TV?blur=25

As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15

exchange4media Staff May 1, 2020 8:54 AM

Sunil Lulla?blur=25

During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning

exchange4media Staff May 1, 2020 8:18 AM

DD?blur=25

As per the report, total TV viewing minutes dropped by 6% and stood at 1.16 trillion viewing minutes in week 16

exchange4media Staff Apr 30, 2020 6:56 PM

BARC India?blur=25

While BARC has said it’s still reviewing the recommendations, many industry experts believe the rating system shouldn’t come under TRAI’s purview

Sonam Saini Apr 29, 2020 9:00 AM

BARC India?blur=25

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

Beating All Odds- Sunil Lulla, CEO BARC India with Naziya Alvi Rahman, Editor, e4m?blur=25

In today's edition of 'Beating All Odds', Sunil Lulla, CEO, BARC India, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman Apr 27, 2020 8:53 AM

TV ads?blur=25

The drop in FCT has been the least for the news genre, although this category has seen a fall of 16% in the same time span

Sonam Saini Apr 24, 2020 9:18 AM

BARC TV?blur=25

As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15

exchange4media Staff Apr 24, 2020 8:38 AM

BARC India?blur=25

Backed by Ramayan and Mahabharat, DD National and DD Bharati maintained their positions in top five channels in week 15

exchange4media Staff Apr 23, 2020 5:54 PM

BARC Nielsen Edition 5?blur=25

According to the report, the total number of advertisers has increased from 1017 in week 14 to 1021 in week 15

exchange4media Staff Apr 23, 2020 1:21 PM

BARC India?blur=25

As per the report, the total TV consumption increased by 38% at all India level in week 14

exchange4media Staff Apr 16, 2020 4:52 PM

DD National?blur=25

The return of shows like Mahabharat has changed the viewer profile of the channel with more kids tuning in

exchange4media Staff Apr 16, 2020 3:32 PM

BARC Nielsen report?blur=25

As per the report, some of the top brands in week 13 are Dettol, Lifebuoy soaps, Harpic and Lizol, as well as Hotstar VIP

exchange4media Staff Apr 14, 2020 8:55 AM

BARC?blur=25

As per the report, ICC Cricket World Cup 2011 India vs Pakistan match registered 87% growth in viewership minutes

exchange4media Staff Apr 10, 2020 8:08 AM

BARC?blur=25

DD National emerges as the most watched channel in overall (Hindi + Rural) and urban markets while Dangal continues to lead the rural market

exchange4media Staff Apr 9, 2020 3:41 PM

Ramayan Mahabharat?blur=25

As per the report, total TV consumption further grew by 4% over last week, registering an overall growth of 43% over pre-COVID-19

exchange4media Staff Apr 9, 2020 12:33 PM

BARC?blur=25

As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise

exchange4media Staff Apr 3, 2020 8:32 AM

BARC iNdia?blur=25

The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week

exchange4media Staff Apr 2, 2020 6:33 PM

BARC iNdia?blur=25

The data revealed that the share of the news to total TV grew from 7% to 21% at all India level in both non-primetime and primetime

exchange4media Staff Apr 2, 2020 5:08 PM