barc-india

With 8 out 10 people sampling TV daily, South India has been witnessing a year on year growth in Average Time Spent on TV

exchange4media Staff Aug 29, 2018 5:40 PM

The Broadcast Audience Research Council India has released their Week 33 data and the top players in South GEC category, Colors Kannada, Asianet, Sun TV, Star Maa, reserved their first positions this week as well

exchange4media Staff Aug 27, 2018 8:53 AM

This is the second highest viewership peak recorded for the Malayalam news genre since BARC India started measuring TV audience

exchange4media Staff Aug 24, 2018 8:55 AM

Top 10 Brands saw the foray of multiple brands such as, Cleartrip, Wipe, Honda Livo and Roop Mantra Ayur Face Cream

exchange4media Staff Aug 24, 2018 8:53 AM

In top five programmes, Dance Deewane climbed up in both overall and urban markets where Naagin 3 continues to lead, Kumkum Bhagya leads rural

exchange4media Staff Aug 23, 2018 3:36 PM

The resurgence of Discovery Kids has been led by two shows - Bandhbuk aur Budbak and Little Singham

exchange4media Staff Aug 23, 2018 2:35 PM

Tamil News genre saw a spike from 209 million Impressions to 535 million Impressions in week 32 as compared to the previous three weeks

exchange4media Staff Aug 22, 2018 8:57 AM

Star Plus maintains leadership in Urban market and Zee Anmol leads Rural market. Dangal TV replaces Star Bharat at fifth position in Rural market

exchange4media Staff Aug 17, 2018 3:46 PM

Star Utsav took the seventh and second spot in the urban and rural market with 195 million and 476 million impressions.

exchange4media Staff Aug 9, 2018 3:56 PM

In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign at top two ranks

exchange4media Staff Aug 8, 2018 8:52 AM

According to experts, rural electrification, digitisation and rise of the new aspirational middle class has led to the growth of television viewership

exchange4media Staff Aug 6, 2018 8:52 AM

The 247 brands that advertised on IPL 2018 were accounted for by 123 advertisers, the count of which has grown 50 percent since 2016

exchange4media Staff Aug 3, 2018 8:55 AM

Star Utsav bagged the second spot in the overall market in week 30. Star Plus longest running show Yeh Rishta Kya Kehlata Hai enters top five programmes list.

exchange4media Staff Aug 2, 2018 3:27 PM

The India v/s England ODI series has been telecast on Sony Ten 3, Sony Ten 3 HD, Sony Six, Sony Six HD and DD Sports

exchange4media Staff Aug 1, 2018 8:52 AM

In BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign with 1,55,495 and 78,728 insertions respectively

exchange4media Staff Aug 1, 2018 8:51 AM

SUN TV topped the list in the across genre category, followed by Star Maa climbed one position up in this category, bagging the fourth spot.

exchange4media Staff Jul 31, 2018 8:51 AM

Star Plus climbs up to the second position in the Urban market. It was on the third slot last week.

exchange4media Staff Jul 26, 2018 4:55 PM

Lizol and Hindustan Lever continue to lead BARC Top 10 Brands and Top 10 Advertisers respectively

exchange4media Staff Jul 26, 2018 8:50 AM

The genre in Maharashtra/Goa and Mumbai saw a spike of 54 percent and 71 percent respectively

Sonam Saini Jul 24, 2018 8:58 AM

The survey also highlights that the number of persons with television access has risen to more than 835 million, while smartphone access is still at around 300 million

exchange4media Staff Jul 24, 2018 8:51 AM