barc-india
Pitch Madison Advertising Report 2020?blur=25

Gear up for one of the most awaited evenings - the unveiling of the Pitch Madison Advertising Report 2020, at the Taj Santacruz, Mumbai

exchange4media Staff Feb 13, 2020 8:38 AM

BARC?blur=25

As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands

exchange4media Staff Feb 10, 2020 7:36 AM

BARC?blur=25

Dangal TV remained the number one channel across Hindi U+R segments and free platforms

exchange4media Staff Feb 7, 2020 8:11 AM

Shashi Sinha e4m TV First?blur=25

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM

TV?blur=25

According to PrimaVu data, English is the third most preferred language among premium South Audiences

exchange4media Staff Jan 7, 2020 8:40 AM

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While the chatter around Landing Page may have died down for a while, the debate on the ethics involved continues

exchange4media Staff Dec 18, 2019 8:57 AM

Mahendra Upadhyay?blur=25

Upadhyay has previously worked with companies such as Mindshare, Ericsson, Reliance Retail, Reliance Infocomm and Bharti Telenet

exchange4media Staff Dec 11, 2019 7:15 AM

BARC?blur=25

While News 7 is a 24x7 Odia news channel, Bflix Movies is a free-to-air movie channel

exchange4media Staff Dec 7, 2019 5:05 PM

Jagdeep Dighe?blur=25

Dighe was instrumental in setting up the audience measurement body along with former BARC India CEO, Partho Dasgupta

exchange4media Staff Nov 22, 2019 3:08 PM

ABP News Network?blur=25

ABP News Network retained its top position with 70 million gross viewership in a day

exchange4media Staff Nov 6, 2019 3:13 PM

BARC?blur=25

Sony SAB moves up the ladder with 'Taarak Mehta Ka Ooltah Chashma' being the most-watched show in the Hindi GEC Urban market

exchange4media Staff Oct 25, 2019 9:03 AM

BARC?blur=25

The percentage of households watching 1 to 15 channels increased from 21% to 30% over the same period

exchange4media Staff Sep 27, 2019 8:55 AM

BARC?blur=25

IIM-A in its report stated that no significant increase in BARC’s current sample size is required with the proviso that the current cost levels are being maintained

exchange4media Staff Sep 19, 2019 10:41 AM

BARC?blur=25

Sony Pictures Network dominates the Hindi GEC Urban category with three shows in the top 5 list

exchange4media Staff Sep 6, 2019 6:25 PM

TDSAT?blur=25

While most of the industry remains tight-lipped about the status of the report, there has been a sense of dissatisfaction among the broadcasters

exchange4media Staff Jul 23, 2019 7:38 AM

BARC?blur=25

In week 28 of 2019, combined viewership of the top 5 English news channels stood at 1.929 million impressions, a 1.8 per cent drop from 1.964 million impressions in week 27

exchange4media Staff Jul 19, 2019 2:35 PM

BARC?blur=25

Industry analysts also tell exchange4media that the separate viewership data must stabilise before it becomes dependable

Tasmayee Laha Roy Jul 15, 2019 7:46 AM