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Among channels, Zee Anmol continued to lead overall and rural markets, and Star Plus retained the top position in the urban market

exchange4media Staff Jan 10, 2019 3:18 PM

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A communication sent to employees on new year mentions that four culture pillars of BARC India-- Belong, Agile, Robust and Curious-- were driving the team to build a future-ready organisation

exchange4media Staff Jan 7, 2019 8:56 AM

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FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff Jan 7, 2019 8:43 AM

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CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising

Partho Dasgupta Jan 2, 2019 9:25 AM

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BARC Week 50: WhatsApp, which recently launched its first TV campaign in India, has entered the list of Top 10 Brands at the sixth spot

exchange4media Staff Dec 21, 2018 8:58 AM

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In week 48 of the Broadcast Audience Research Council of India's data, top players in South GEC category continued to maintain their positions

exchange4media Staff Dec 18, 2018 8:42 AM

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Star Plus continues to lead urban market; Zee Anmol too retains leadership position in rural

exchange4media Staff Dec 13, 2018 2:56 PM

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However, industry veterans emphasised on the need for creating public awareness on the TRAI order for its better implication

exchange4media Staff Dec 11, 2018 8:19 AM

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In the same week, FMCG brand Hindustan Lever, Reckitt Benckiser, and ITC Ltd continued to lead the category

exchange4media Staff Dec 10, 2018 8:37 AM

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While some states have locked their choices in the EVMs, & some will vote for their next government on December 7, news channels line up special shows ahead of polls & general elections next year

exchange4media Staff Dec 5, 2018 8:59 AM

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The series was aired across five sports channels of Star India which began on November 9

exchange4media Staff Dec 4, 2018 8:48 AM

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BJP who has been aggressively advertising for the past few weeks did not feature in this week's Top 10 brands

exchange4media Staff Nov 30, 2018 8:44 AM

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In overall market, Zee Anmol's Kumkum Bhagya bags the first spot in top five programming list while Naagin-3 on Colors leads in urban market

exchange4media Staff Nov 29, 2018 3:06 PM

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The party leads the list with 22,099 insertions, followed by Netflix with 12,951 insertions

exchange4media Staff Nov 23, 2018 8:32 AM

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Zee Anmol continued to lead the overall market followed by Star Bharat on second spot and Star Utsav on the third spot

exchange4media Staff Nov 22, 2018 2:12 PM

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In the same category, Vimal Elaichi Pan Masala and Bharatiya Janata Party climbed to the top two spots

exchange4media Staff Nov 21, 2018 8:11 AM

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The same category also saw the entry of Incredible India tourism campaign after a while at seventh spot

exchange4media Staff Nov 13, 2018 8:09 AM

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In BARC Top 10 Advertisers list, FMCG brand Hindustan Lever and ITC Ltd took the first and second spot, respectively

exchange4media Staff Nov 9, 2018 8:12 AM