barc-india
BARC?blur=25

As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise

exchange4media Staff Apr 3, 2020 8:32 AM

BARC iNdia?blur=25

The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week

exchange4media Staff Apr 2, 2020 6:33 PM

BARC iNdia?blur=25

The data revealed that the share of the news to total TV grew from 7% to 21% at all India level in both non-primetime and primetime

exchange4media Staff Apr 2, 2020 5:08 PM

Star Sports?blur=25

Pro Kabaddi League Season 7 also saw the overall viewership grow by a whopping 40% in the HSM markets

exchange4media Staff Mar 31, 2020 6:22 PM

BARC?blur=25

In BARC week 11, Sun TV, Star Maa, Asianet and Zee Kannada maintain lead in Tamil, Telugu, Malayalam and Kannada markets respectively

exchange4media Staff Mar 31, 2020 8:39 AM

BARC India?blur=25

The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category

exchange4media Staff Mar 30, 2020 8:41 AM

BARC?blur=25

In the Hindi GEC category, the total number of impressions in urban markets have increased by 0.11%

exchange4media Staff Mar 27, 2020 3:10 PM

BARC iNdia?blur=25

The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes

exchange4media Staff Mar 27, 2020 8:45 AM

BARC?blur=25

There was a 2.1% jump in the number of brands in terms of advertisements as compared to the previous week

exchange4media Staff Mar 24, 2020 8:43 AM

ICC Womens T20 World Cup?blur=25

Data also shows that the final match between India and Australia garnered a total of 40.97 million unique viewers

Sonam Saini Mar 23, 2020 8:51 AM

BARC?blur=25

The top ten brands saw a decline of 24.68% in the number of total ad insertions

exchange4media Staff Mar 17, 2020 7:56 AM

BARC?blur=25

Colors Kannada, Mazhavil Manorama, Star Vijay and Zee Telegu took the second position in their respective markets

exchange4media Staff Feb 28, 2020 8:41 AM

Bigg Boss?blur=25

According to BARC data for Week 7, Colors continues to dominate the Hindi GEC in Urban markets and Hindi+Rural markets in pay platforms

exchange4media Staff Feb 28, 2020 7:34 AM

BARC?blur=25

Total news viewership witnessed a growth of 81% whereas Hindi news viewership saw 84% growth on the counting day

exchange4media Staff Feb 25, 2020 8:12 AM

BARC?blur=25

Reckitt Benckiser India took the second position with 132883 insertions and ITC stood at number three with 51958 insertions

exchange4media Staff Feb 24, 2020 8:40 AM

Union Budget 2020?blur=25

According to BARC India data, the news category registered 22 million viewers on Budget Day, a 33% rise in number of unique viewers compared to the same time-band in the previous four weeks

exchange4media Staff Feb 19, 2020 7:37 AM

BARC India?blur=25

At the unveiling of Pitch Madison Advertising Report 2020, BARC India CEO Sunil Lulla also said that the measurement body is working on bring Multi-Screen Measurement by the end of this year

exchange4media Staff Feb 14, 2020 12:44 PM

Sunil Lulla?blur=25

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

exchange4media Staff Feb 14, 2020 9:17 AM

Pitch Madison Advertising Report 2020?blur=25

The Pitch Madison Advertising Report 2020 was unveiled on 13th February 2020, at Taj Santacruz, Mumbai

exchange4media Staff Feb 14, 2020 9:01 AM