barc-india
BARC?blur=25

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

SunilLulla?blur=25

According to BARC India CEO, next three months are going to be crucial to determine the future for the next 12 months

exchange4media Staff May 28, 2020 9:13 AM

BARC?blur=25

BARC and MDL have resumed on-field operations in Green Zones following precautions for the Panel Homes and the on-field executive

exchange4media Staff May 20, 2020 5:00 PM

BARC?blur=25

As per the data for Week 18, DD National ranks one on the top ten channel list in PrimaVu homes, followed by Star Plus & Sony Sab

exchange4media Staff May 20, 2020 2:11 PM

Webinar?blur=25

At a recent webinar Sunil Lulla, BARC; George Varghese, Indian Express; Abraham Thomas, RBNL, Avinash Pandey, ABP News Network & Pradeep Dwivedi, Eros, shared insights on the COVID-19 impact

exchange4media Staff May 16, 2020 9:11 AM

TV ads?blur=25

As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week

exchange4media Staff May 15, 2020 8:20 AM

BARC India?blur=25

BARC says it is mindful of the situation and has already introduced multiple cost-cutting measures & will continue to review them regularly

Naziya Alvi Rahman May 11, 2020 8:18 AM

TV?blur=25

The additional number of meters, if installed, may cost BARC over Rs 50 crore annually and all stakeholders have questioned the source of funding for the same

Tasmayee Laha Roy May 8, 2020 8:53 AM

Ads?blur=25

As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%

exchange4media Staff May 8, 2020 8:31 AM

TV?blur=25

Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

BARC?blur=25

The TV rating body said that this change will allow for more direct comparison between genres and align with common measurement best practices

exchange4media Staff May 4, 2020 2:54 PM

TV?blur=25

As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15

exchange4media Staff May 1, 2020 8:54 AM

Sunil Lulla?blur=25

During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning

exchange4media Staff May 1, 2020 8:18 AM

DD?blur=25

As per the report, total TV viewing minutes dropped by 6% and stood at 1.16 trillion viewing minutes in week 16

exchange4media Staff Apr 30, 2020 6:56 PM

BARC India?blur=25

While BARC has said it’s still reviewing the recommendations, many industry experts believe the rating system shouldn’t come under TRAI’s purview

Sonam Saini Apr 29, 2020 9:00 AM

BARC India?blur=25

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

Beating All Odds- Sunil Lulla, CEO BARC India with Naziya Alvi Rahman, Editor, e4m?blur=25

In today's edition of 'Beating All Odds', Sunil Lulla, CEO, BARC India, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman Apr 27, 2020 8:53 AM

TV ads?blur=25

The drop in FCT has been the least for the news genre, although this category has seen a fall of 16% in the same time span

Sonam Saini Apr 24, 2020 9:18 AM

BARC TV?blur=25

As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15

exchange4media Staff Apr 24, 2020 8:38 AM

BARC India?blur=25

Backed by Ramayan and Mahabharat, DD National and DD Bharati maintained their positions in top five channels in week 15

exchange4media Staff Apr 23, 2020 5:54 PM