barc-india
BARC?blur=25

Hindustan Unilever continues to lead advertiser's space for the week

exchange4media Staff Feb 26, 2021 8:17 AM

news?blur=25

Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data

Naziya Alvi Rahman & Tasmayee Laha Roy Feb 24, 2021 9:19 AM

TV?blur=25

Many editors, off the record, say that the absence of weekly data meant they were not in the battle to be the loudest, and if the data points are done away for good, TV news can become sane again

Tasmayee Laha Roy Feb 5, 2021 8:04 AM

Tv?blur=25

The good thing is that all genres are contributing to this growth, unlike the Covid period when only few major genres witnessed a hike

Sonam Saini Feb 4, 2021 8:43 AM

TV?blur=25

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping the senior management informed

exchange4media Staff Jan 20, 2021 9:36 AM

partho dasgupta?blur=25

From persuading Arnab Goswami to release BARC data on Republic's first week to sharing rival channels' data with him, Dasgupta made many exceptions for his former Times Now colleague

Tasmayee Laha Roy Jan 19, 2021 9:09 AM

News Broadcasters Federation?blur=25

NBF also calls upon BARC to not come under the pressure of vested interests and hold back the release of ratings

exchange4media Staff Jan 14, 2021 9:11 PM

TV News?blur=25

It remains to be seen if BARC defers the release of news viewership data and how it impacts the business that has been working with stagnant ad rates for more than 3-4 months now

exchange4media Staff Jan 14, 2021 6:18 PM

TV?blur=25

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal financial gains in the process

exchange4media Staff Jan 12, 2021 9:46 PM

TV?blur=25

The government will now study the report and will take further actions accordingly

exchange4media Staff Jan 12, 2021 5:35 PM

BARC?blur=25

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership

exchange4media Staff Jan 12, 2021 8:51 AM

TV News?blur=25

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common between the blackout period and two months prior to that

Tasmayee Laha Roy Jan 8, 2021 8:24 AM

TV broadcast?blur=25

As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP scam

exchange4media Staff Dec 29, 2020 8:34 AM

BARC India?blur=25

In a statement released by BARC in light of ex CEO Partho Dasgupta’s arrest, it said that infringement of its ethics code will invite disciplinary action

exchange4media Staff Dec 25, 2020 6:10 PM

TV news?blur=25

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that

Tasmayee Laha Roy Dec 23, 2020 8:31 AM

sunil lulla?blur=25

Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering

Naziya Alvi Rahman Dec 8, 2020 8:48 AM

BARC?blur=25

The methodology for the calculation of AMA will continue to remain the same as that of Impressions

exchange4media Staff Dec 1, 2020 2:19 PM

TV news?blur=25

Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year

Tasmayee Laha Roy Nov 27, 2020 9:19 AM

BARC?blur=25

The spike has been the highest in Aug-Oct when compared to the same period in 2019

exchange4media Staff Nov 18, 2020 9:35 AM

IPL?blur=25

As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's 44 matches

exchange4media Staff Oct 30, 2020 4:14 PM