Discovery Networks appoints Sameer Rao as VP - Real World Products, South Asia?blur=25

Rao will lead content curation, audience development, creative and original content forDiscovery’s Real World product suite

exchange4media Staff Nov 22, 2016 1:40 PM

HUL's Sandeep Verma appointed President Marketing & Sales Bajaj Corp?blur=25

In his new role, Verma will report into Sumit Malhotra, managing director, Bajaj Corp Ltd, and will oversee sales, marketing, international business divisions

Priyanka Mehra Nov 3, 2016 2:31 PM

O&M Mumbai bags creative duties for Bajaj’s upcoming luxury bike?blur=25

The agency was finalised after a mullti-agency pitch almost a fortnight ago

exchange4media Staff Oct 21, 2016 8:05 PM

Discovery appoints Karan Bajaj as SVP & GM South Asia?blur=25

Bajaj will be based in Mumbai and report to Arthur Bastings, President and Managing Director of Discovery Networks Asia Pacific

exchange4media Staff Jul 29, 2016 6:56 PM

Bajaj Auto, Amazon, MakemyTrip make it to 2016's most popular ads on YouTube India?blur=25

Showcasing the most engaging ads that people chose to watch, the ten ads clocked an astounding 4 lakh hours of watchtime, with over 60 percent happening on mobile devices

exchange4media Staff Jul 28, 2016 8:40 AM

Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list?blur=25

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Ronald Menezes Jul 25, 2016 8:36 AM

Cannes 2016: 6 Indian entries shortlisted for Media Lions; PHD India - lone Indian entrant to Mobile Lions?blur=25

In the Media Lions category, Leo Burnett India saw three entries shortlisted. Rediffusion Y&R saw one entry for Tata Motors make it to the shortlist while PHD India also saw its "Lo Kar Lo Baat" campaign for Active Wheel make it to the shortlist as well

exchange4media Staff Jun 22, 2016 1:46 PM

Content marketing leads to greater impact, say IDMA jury?blur=25

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need for great content, which is engaging and interesting. We spoke with jury members from IDMA 2016 to get their views on the importance of content marketing and native advertising

exchange4media Staff Jun 15, 2016 8:17 AM

TDI International India increases strength to 100 DMRC stations?blur=25

Along with stations along the Red Line, Blue Line and Green Line, TDI has now won exclusive rights for stations along the Violet Line also. Among them, 4 stations along the violet line are soon to become operational

exchange4media Staff May 23, 2016 1:12 PM

Brands play the emotional card to celebrate Mother's Day?blur=25

Brands across categories leveraged their association with Mother's Day. By taking the emotional route to find a deep connect with the audience, some brands concentrated only on delivering the message, while others seamlessly integrated the product in the communication

Sarmistha Neogy May 9, 2016 7:49 AM

Royal Enfield sales up by 52.3 %; Yamaha sales soar by 44% in March '16?blur=25

Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last year

Ronald Menezes Apr 19, 2016 8:01 AM

Despite Honda’s massive ad spends, Hero MotoCorp races ahead in sales?blur=25

Though Hero might be selling more bikes than Honda in the sales game, but Honda has witnessed a formidable growth in its marketing campaigns so much so that it has overtaken HeroCorp in this domain

Ronald Menezes Apr 5, 2016 8:03 AM

Royal Enfield sales rise by 63%, while Hero MotoCorp and Bajaj sales grow by 13.6% & 9% respectively in Feb ’16?blur=25

The two wheeler industry saw a decent run in February 2016 with most of the manufacturers showing their sales in the green. A brief on what has happened so far

Ronald Menezes Mar 18, 2016 7:58 AM

Pitch CMO Summit 2016: Brand experience starts much before customers reach the point of sale: Sumeet Narang?blur=25

In today’s scenario brand experience starts much before customers reach the point of sale or the point of consumption and it is posing a big challenge for marketers, said Sumeet Narang, VP Marketing, Bajaj Auto Ltd. at the Pitch CMO Summit 2016

Ruhail Amin Mar 10, 2016 7:59 AM

Mullen Lintas bags creative mandate for Bajaj Avenger?blur=25

Bajaj Auto has appointed Mullen Lintas as the creative agency for its popular Bajaj Avenger range of bikes. The online duties for the brand have been awarded to LinTeractive

exchange4media Staff Feb 18, 2016 7:11 AM

Long-format story telling will continue to rule in 2016:  Experts?blur=25

2015 witnessed a surge in the number of brands that adopted the long-format narration. From brands across categories, this was one of the most prominent trends which is here to stay

Sarmistha Neogy Jan 13, 2016 8:51 AM

WATConsult creates 'Don't be a Boo Boo' campaign for Bajaj Allianz?blur=25

The campaign is launching with a video featuring Boo Boos, a family of five notorious cartoon characters who break the traffic rules in a relatable yet funny way

exchange4media Staff Dec 5, 2015 8:41 AM

Women empowerment gets a fillip in advertising; Bajaj, Fortune Oil, Nature Fresh mirror new trends?blur=25

Marketing strategies can never ignore women as they are pivotal in household purchase decisions. A recent flurry of ads confirms synergy between the two functions. Bajaj, Nature Fresh Sampoorna Chakki Atta and Fortune Rice Bran Health Oil have reiterated the importance of family support for career women, in their latest commercials

Sarmistha Neogy Nov 18, 2015 6:16 PM

'We are Family' says Bajaj Electricals in its new brand campaign?blur=25

The campaign will be spread across TVC, Digital, Radio, POS and Internal Audiences

exchange4media Staff Nov 16, 2015 12:39 AM

FoxyMoron flags off Bangalore branch?blur=25

The agency has made the move to better cater to their current Bangalore based clients and also tap into the market there

exchange4media Staff Aug 6, 2015 8:56 AM