The ‘Ye Bhi Sahi Hai’ campaign encourages investors to secure long-term life goals with guaranteed investment plans

exchange4media Staff Feb 7, 2022 12:34 PM


Digital continues to be deeply implanted in the communications strategy of brands in the New Year

Archana Khatri Das Jan 6, 2022 8:52 AM


Before joining Byju’s, Bajaj worked with Kearney and led its consumer & retail practice across Asia-Pacific

exchange4media Staff Dec 23, 2021 1:42 PM

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The campaign aims at supporting the development of Hockey in India from the grass-root level

exchange4media Staff Dec 11, 2021 6:00 PM

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These ads with their creativity, use of ambassadors and brand messaging were a sight for sore eyes in a fortnight of ad wars

exchange4media Staff Sep 13, 2021 8:27 AM

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Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra Pvt. Ltd., shares how a right influencer collaboration can do wonders for brands

Neha Bajaj Sep 8, 2021 3:35 PM


The campaign has been conceptualized by Bajaj Electricals’ and its creative agency McCann Worldgroup

exchange4media Staff Sep 7, 2021 6:20 PM

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The news was shared by BYJU'S founder and CEO Byju Raveendran in an internal mail

exchange4media Staff Aug 4, 2021 1:29 PM

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The company has announced a total bonus of Rs 1, 156 crore, which will benefit 12 lakh policyholder

exchange4media Staff Jun 11, 2021 1:05 PM

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An expert panel comprising Amit Sethiya, Milind Pathak, Narayan Sundararaman, Nicholas Kontopoulos & Simeran Bhasin discussed why brand love is all about going beyond algorithms

exchange4media Staff May 31, 2021 9:11 AM

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Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra, writes about the virtues of consistent communication for brands

Neha Bajaj May 27, 2021 1:45 PM


The partnership will allow WhiteHat Jr to customize its curriculum based on the suite of offerings from

exchange4media Staff May 21, 2021 1:39 PM

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Through this awareness campaign, the company aims to educate its customers and public at large on how to stay protected from financial fraud risks

exchange4media Staff May 8, 2021 6:00 PM

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The brand aims to bring forth its vision amongst millennials by roping in Kapoor

exchange4media Staff Apr 15, 2021 3:01 PM

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The brand's #BuraNaMano digital campaign preaches the importance of being united despite our differences in thoughts and opinions

exchange4media Staff Mar 30, 2021 8:47 AM

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Speaking at the dentsu-e4m Digital Advertising Report 2021, Bajaj, CEO & Founder of WhiteHat Jr, discussed how word of mouth helped the edtech brand scale up its offerings in non-metros

exchange4media Staff Feb 5, 2021 8:46 AM