bacardi
Bacardi takes 'Untameable' tag to digital media in aggressive push?blur=25

Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV

Abhinna Shreshtha Jan 27, 2014 9:23 AM

Bacardi to go aggressive on digital in 2013?blur=25

The brand has allocated 15 % of mktg spends on digital; has partnered with Webchutney to create innovative digital impressions

Priyanka Nair Jan 16, 2013 2:15 AM

Bacardi wins Bronze in Branded Content & Entertainment?blur=25

Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012

Deepika Bhardwaj Jun 24, 2012 7:14 PM

Bacardi wins Bronze in Branded Content & Entertainment?blur=25

Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012

Deepika Bhardwaj Jun 24, 2012 7:14 PM

Bacardi India enters Branded Content & Entertainment Lions?blur=25

Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012

Deepika Bhardwaj Jun 23, 2012 8:28 PM

Bacardi India enters Branded Content & Entertainment Lions?blur=25

Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012

Deepika Bhardwaj Jun 22, 2012 8:28 PM

Bacardi scouts for creative partner for Bacardi Superior?blur=25

After rolling out the new global campaign ‘Bacardi Together’ in India a few months ago, it is learnt that Bacardi India is scouting for a creative partner for Bacardi Superior, its white Rum brand. The pitch is currently under process in Delhi and the account size is estimated to be close to Rs 20 crore. Rediffusion Y&R is the incumbent on the account.

Deepika Bhardwaj Sep 12, 2011 9:50 AM