Industry leaders play the guessing game, and tell us who according to them would win the IMPACT Person of the Year 2017 award

exchange4media Staff Dec 11, 2017 8:53 AM


The much-awaited Impact Person of the Year award for 2017 will be held on December 11

exchange4media Staff Dec 7, 2017 8:51 AM


The final list of nominees for the exchange4media Group’s flagship IMPACT Person of the Year 2017 award emerged from the shortlist of 13 that was unveiled a month ago

exchange4media Staff Oct 23, 2017 8:45 AM


Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

Venkata Susmita Biswas Aug 9, 2017 7:54 AM

Baba Ramdev's 10x growth formula for Patanjali & desi corporates?blur=25

The Yoga Guru says successful business is all about three critical aspects-honest efforts, trust and loyalty; envisions a tenfold growth for his company in the next three to five years

Ruhail Amin May 10, 2017 7:56 AM

Patanjali is a movement to build a new India: Acharya Balkrishna?blur=25

Balkrishna decodes the formula to Patanjali's success, its vision, and what differentiates the brand from others in the market

Ruhail Amin Apr 7, 2017 8:26 AM

Patanjali's ad receives flak on social media for trashing "unsanskaari girls"?blur=25

One of Patanjali’s most recent advertisements for it Saundarya-line of skin care products received flak on social media for suggesting that a “traditional” girl who uses Patanjali products has superior skin compared to her “bindass, wannabe-type” sister

Venkata Susmita Biswas Feb 13, 2017 7:56 AM

Has 2016 been Patanjali's year??blur=25

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Madhuwanti Saha Dec 30, 2016 8:01 AM

Patanjali sets an ambitious production goal of Rs 1 lakh crore by 2020 through its upcoming food parks?blur=25

Patanjali Ayurved’s constant investment on food and herbal parks across India will further help it achieve this production figure

exchange4media Staff Dec 14, 2016 8:08 AM

Who will be named IMPACT Person of the Year??blur=25

It is that time of the year again when the media, advertising and marketing circles are abuzz with talk of who will walk away with the coveted IMPACT Person of the Year (IPOY) award. In its twelfth year, the glitzy event promises to get even better with some of the biggest achievers of the year being a part of the nominee list

exchange4media Staff Dec 12, 2016 8:10 AM

Amazon to take Patanjali Ayurved overseas; nine international markets on radar?blur=25

Patanjali Ayurved may soon cross border to international market with the help of ecommerce major Amazon who is looking to boost its product portfolio globally

exchange4media Staff Nov 28, 2016 8:06 AM

Patanjali moves Mumbai High Court against ASCI?blur=25

After declaring in July that Patanjali would take legal action against ASCI, it has now petitioned the Mumbai High Court

exchange4media Staff Sep 19, 2016 8:10 AM

Patanjali's 'Swadeshi jeans' amuses Twitterati?blur=25

The Group even expressed their interest to enter Pakistan and Afghanistan markets with its FMCG products

exchange4media Staff Sep 13, 2016 8:09 AM

Patanjali aims for 100-200% growth over the next 5-10 years?blur=25

Baba Ramdev-led Patanjali Ayurved is looking at 100-200 percent growth over the next 5-10 years with its network of 5000 pan India distributors, distribution system and supply chain

exchange4media Staff Aug 26, 2016 8:11 AM

Patanjali ads yet under ASCI scanner, 10 complaints against ads?blur=25

According to reports, Patanjali has alleged that some rival MNCs are involved behind the move

exchange4media Staff Aug 11, 2016 8:17 AM

India Today's Baba Ramdev cover becomes the butt of Twitter jokes?blur=25

The photograph on the cover of India Today’s latest edition has invited the wrath of Twiterrati who have held it to be objectionable

exchange4media Staff Jul 18, 2016 8:17 AM

Tit for tat: Now, Patanjali Ayurved to drag ASCI to court?blur=25

Patanjali Ayurved plans to take legal action against Advertising Standards Council of India citing a Bombay High Court order that last year declined to recognise the body as a regulator

exchange4media Staff Jul 13, 2016 7:52 AM

Colgate-Palmolive reports 4% sales growth; steps up fight against Patanjali Ayurved?blur=25

Colgate-Palmolive (India) reported a 4 per cent sales growth for the three months ending March, the highest in four quarters. The FMCG major is working on strengthening its naturals portfolio with new launches in 2016-17 to compete with the growing likes of Dabur and Patanjali Ayurved

exchange4media Staff Jun 2, 2016 8:04 AM

Sony cashes on Baba Ramdev's popularity; channel to air Yog Yatra?blur=25

Sony Entertainment Television cashes in on Baba Ramdev’s popularity and Patanjali Ayurved’s successful entry into Ayurveda and will air a special film on the yoga guru’s life

exchange4media Staff Apr 28, 2016 8:03 AM

Case filed against Patanjali Ayurved for playing the patriotic card in ads?blur=25

Patanjali Ayurved’s Dant Kanti campaign has not gone down well with a Bareilly-based lawyer who has filed a case with the Advertising Standards Council of India (ASCI) citing violation of rules

exchange4media Staff Apr 18, 2016 7:53 AM