It is important for clients to understand the functioning of media which has been rapidly changing. Cut throat competition and the race for TRPs and breaking news have made the lives of journalists miserable. They function out of fear, always – the fear of missing their deadlines and the fear of competition scoring, writes B N Kumar, Executive Director -Concept PR
It is just not enough to use the modern communication tools for spreading messages. It is much more important to keep an eye on what others do with those tools since negative postings get picked up and spread faster than forest fire, writes B N Kumar, Executive Director of Concept PR & National President, PRCI.