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Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

e4m Desk Mar 20, 2018 8:54 AM

Guest Column: Of Deadlines and Headlines-B N Kumar?blur=25

It is important for clients to understand the functioning of media which has been rapidly changing. Cut throat competition and the race for TRPs and breaking news have made the lives of journalists miserable. They function out of fear, always – the fear of missing their deadlines and the fear of competition scoring, writes B N Kumar, Executive Director -Concept PR

e4m Desk Jul 18, 2016 8:07 AM

Guest Column: Instant Media-- Constant Challenge:  B N Kumar, Concept PR?blur=25

It is just not enough to use the modern communication tools for spreading messages. It is much more important to keep an eye on what others do with those tools since negative postings get picked up and spread faster than forest fire, writes B N Kumar, Executive Director of Concept PR & National President, PRCI.

B N Kumar Jun 25, 2016 10:02 AM