The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff Nov 23, 2018 8:56 AM

Pitch Top 50 Brands panelists to discuss the 'Purpose of Branding'?blur=25

The panel will comprise of industry veterans like Gaurav Mehta of OLX, Apurva Chamaria of HCL Technologies, Sanjay Singal of Dabur, Kaacon Sethi of DB Corp and Vikas Varma of Music Fatafatti. A special address will be made by Amarjit Batra of OLX

exchange4media Staff Aug 11, 2015 7:54 AM

Avik Chattopadhyay, Marketing Head, Volkswagen India bids adieu?blur=25

He had been heading marketing, product planning and press relations functions for Volkswagen Passenger Cars in India. He has been in the automotive industry for over two decades

Priyanka Mehra Jun 27, 2014 7:49 AM

Enjoying the drive with Volkswagen: DDB Mudra West's new ad campaigns?blur=25

Taglined 'Enjoy the Engineering,' the campaign was conceptualised to bring alive that unique strength of Volkswagen: the engineering, in a tone and manner that is uniquely Volkswagen

exchange4media Staff Jun 26, 2014 7:55 AM

Mixed reactions to Airtel’s new logo – from a ‘me-too Vodafone’ to a success story?blur=25

airtel has taken the leap and revamped its logo, and the brand is on media overdrive to drive home the point about its new avatar. But the question is how well has the new logo been received? There has already been vocal opinion on how the logo is so much similar to its competitor Vodafone and thus seeming to be a ‘me too’, and failing to create a distinct identity.

Tuhina Anand Nov 22, 2010 7:26 AM

Guest Article:  The brand is a wasting asset – Avik Chattopadhyay, Saffron Brand Consultants?blur=25

According to Avik Chattopadhyay, CEO - India, Saffron Brand Consultants, a brand is a ‘wasting asset’ with a lifespan. He states that the moment the brand comes into contact with its desired target consumer, it starts depreciating.

Avik Chattopadhyay Oct 6, 2010 8:13 AM