auto-expo-2012
Brands at Auto Expo garner print, digital interest

BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research & Measurement

Dipali Banka Feb 21, 2012 10:45 AM

Volkswagen, Mudra Max ‘Think Blue’ in OOH too

Mudra Max has implemented a high decibel campaign for Volkswagen in Mumbai and Delhi through a mix of digital, experiential, on ground & OOH execution

exchange4media Staff Jan 25, 2012 7:33 AM

TeliBrahma makes Auto Expo 2012 more interactive

TeliBrahma, Bangalore's leading mobile solutions company has created an interactive digital platform at the Auto Expo 2012

exchange4media Staff Jan 11, 2012 7:24 AM

Volkswagen reinforces ‘Think Blue’ initiatives at Auto Expo 2012

Volkswagen and BBC Topgear magazine are encouraging visitors at the ongoing Auto Expo 2012 to support a greener environment by distributing seeds.

exchange4media Staff Jan 9, 2012 9:13 AM

Mahindra’s interactivity goes virtual

Mahindra has partnered with Hungama Digital Media to introduce their augmented reality campaign, which extends virtual creations into the real world

Rahul Dubey Jan 9, 2012 7:33 AM

Reporter’s Diary: Going out in style

Reporter Sai Prasanna is all excited about what lies in store this year in advertising, in media and new launches, the year of the Apocalypse or not

Sai Prasanna Jan 7, 2012 7:56 AM

Chevrolet is showcasing 15 vehicles at Auto Expo 2012

Chevrolet is showcasing 15 production and concept vehicles at 11th Auto Expo in New Delhi.

exchange4media Staff Jan 5, 2012 5:14 PM

New brands on the horizon at Auto Expo 2012

The most awaited biannual auto show, Auto Expo 2012, will see a slew of brands making a foray into India.

exchange4media Staff Jan 4, 2012 8:31 AM

MTV India, Firefox launch co-branded adventure bikes

MTV and Firefox Bikes are ready to hit the road with the launch of co-branded adventure bikes that will be unveiled at the upcoming 11th Auto Expo.

exchange4media Staff Dec 29, 2011 10:15 AM

Auto Expo 2012 reflects car makers’ bullish stance

With 50 new vehicles lined up for launch during Auto Expo 2012, car makers are looking to further strengthen their foothold in the Indian market.

Shree Lahiri Dec 22, 2011 7:40 AM