att
work from home?blur=25

Trendsetters of the PR industry talk about their time at home amidst the lockdown in a light-hearted conversation with e4m

Nafisa Shaheen Apr 18, 2020 8:55 AM

FAMILY?blur=25

The director of the film FAMILY & founder of Corcoise Films, Prasoon Pandey explains the rationale behind the piece, the concerted efforts behind it and how it took them only 6 days to pull it off

Sonam Saini Apr 8, 2020 8:34 AM

Amitabh Bachchan?blur=25

The short film - FAMILY – has been conceptualised and virtually directed by Prasoon Pandey, and stars other actors like Rajnikanth, Ranbir Kapoor, Priyanka Chopra and Alia Bhatt

exchange4media Staff Apr 6, 2020 12:22 PM

Sleepwell?blur=25

The #StaySafeWithSleepwell campaign compares the benefits of common healthy habits and emphasizes that 8 hours of sleep is equally important to stay healthy

exchange4media Staff Apr 4, 2020 8:43 AM

PR?blur=25

As crisis communications become the need of the hour, PR firms take charge and demonstrate value by offering their clients authentic solutions with a digital-first approach

Christina Moniz Apr 2, 2020 12:44 PM

HelpAge India Ad?blur=25

The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar

Misbaah Mansuri Apr 2, 2020 8:33 AM

Cannes Lions 2020?blur=25

Some observers say even the October schedule looks ambitious & even if it does take place, there will be a visible impact on the participation. But few are also hopeful the festival will bounce back

Misbaah Mansuri Mar 30, 2020 8:19 AM

Luminous Power Technologies?blur=25

The campaign created by 82.5 Communications intends to draw attention to the brand’s long-lasting inverter batteries in an unconventional manner

exchange4media Staff Mar 20, 2020 10:20 AM

Arundhati B?blur=25

The former SBI chairman will now report to Ulrik Nehammer, the General Manager of Salesforce APAC

exchange4media Staff Mar 18, 2020 1:27 PM

Duroflex?blur=25

The campaign also garnered major impressions with over 4.2 million engagements

exchange4media Staff Mar 17, 2020 6:45 PM

SpringFit Ab To So Jao Ad?blur=25

Conceptualized & created by ICE Media Lab, the campaign sees children singing lullabies for their parents to encourage them to go to sleep

exchange4media Staff Mar 14, 2020 4:00 PM

Alia Bhatt?blur=25

From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty

exchange4media Staff Mar 14, 2020 9:15 AM

Sony BBC Earth?blur=25

Sony BBC Earth curated a 360° campaign, which was on-air, in-cinema, in print, on-ground, OOH and on digital mediums

exchange4media Staff Mar 11, 2020 8:02 PM

Duroflex World Sleep Day?blur=25

The brand is calling out to people to share funny yawn videos on their social media pages with #YawnOffSleepOn

exchange4media Staff Mar 9, 2020 2:31 PM

Tarunjeet Rattan Womens Series?blur=25

In our Women’s Achiever’s series, Tarunjeet Rattan, Managing Partner at Nucleus PR, shares her views on women leadership, pay gaps in the industry and methods to keep women motivated at the workplace

Nafisa Shaheen Mar 9, 2020 8:24 AM

Downturn?blur=25

Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Misbaah Mansuri Feb 26, 2020 8:03 AM

Madchatter Blink Digital?blur=25

Madchatter will work on showcasing the work being done by Blink while managing the overall communications for the agency

exchange4media Staff Feb 21, 2020 10:59 AM

Alia Bhatt for Vicco Vajradanti?blur=25

Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike

Noel Dsouza Feb 21, 2020 8:26 AM