“Differentiate magazines for readers & advertisers”?blur=25

Magazines are not on the radar of investment decisions-makers. There’s a need to be present on new touch-points, say industry experts

Shree Lahiri Jul 19, 2012 10:05 PM

Magazines & brands face same questions: Neeraj Kumar?blur=25

Drawing similarities between magazines & brands, Beam Global’s Director Marketing said both are looking for conversations & custom content

Abid Hasan Jul 19, 2012 7:40 PM

Magazines don’t compete with other media: Pradeep Gupta moderates panel?blur=25

...Say IBM’s Vasantha Kumar, Tommy Hilfiger’s Shailesh Chaturvedi, Carat’s Kartik Iyer, MPG’s Mohit Joshi and Lowe’s G V Krishnan

Deepa Balasubramanian Jul 13, 2012 11:35 PM

The youth wants content that is short, crisp, niche: Kartik Iyer?blur=25

With youngsters taking to ‘scanning’ rather than reading content, Carat’s Kartik Iyer stresses on looking at every medium as an integrated whole

Deepa Balasubramanian Jul 13, 2012 11:25 PM

Magazines help being creative & innovative: GV Krishnan?blur=25

One can be crisp, sharp and innovative when delivering a message through the magazine medium, says the Executive Director of Lowe Lintas and Partners

Deepa Balasubramanian Jul 13, 2012 9:21 PM

Magazines are not competing with TV: AIM panel?blur=25

Magazines may not have similar reach as TV but it brings higher involvement in comparison to any other media, say experts

Synjini Nandi Jul 11, 2012 9:31 PM

Magazines command undivided reader attention: Tarun Rai?blur=25

WWM CEO & Prez-AIM speaks on magazines’ unique strengths in a cluttered media scenario

Priyanka Nair & Synjini Nandi Jul 11, 2012 7:20 PM

I want to be careful about ‘engagement’: Shashi Sinha?blur=25

Quantitative analysis should be considered an important aspect to attract media planners & advertisers, says Lodestar UM’s Shashi Sinha

Synjini Nandi Jul 11, 2012 7:17 PM

Magazines are believable: Mrinmoy Mukherjee?blur=25

Raymond’s Mrinmoy Mukherjee leverages on the power of subscriber base and how its proper use could benefit magazines and brands in future

Synjini Nandi Jul 11, 2012 6:49 PM

Magazine publishers call for change in conversation?blur=25

Association of Indian Magazines explains why a shift in focus from reach to engagement is required for marketers today

Priyanka Nair & Synjini Nandi Jul 10, 2012 10:03 PM

Magazines should leverage 'Play Buy Share' mantra?blur=25

Emotional equity & advertising's new age mantra can boost branding power in magazines, says Leo Burnett’s KV Sridhar

Priyanka Nair Jul 10, 2012 8:01 PM

When magazines offer the right match for brands?blur=25

Garnier India's Natalie Gershtein explains how magazines can be leveraged for various levels of communication for the likes of beauty products

Priyanka Nair Jul 10, 2012 7:57 PM

Magazine Engagement Survey in three-city tour?blur=25

AIM in association with exchange4media is presenting the survey to industry stakeholders, followed by a panel discussion. First leg to be in Mumbai on July 9, Monday

Synjini Nandi Jul 4, 2012 7:43 PM

AIM is working with IRS to make measurement robust: Tarun Rai?blur=25

Tarun Rai, CEO, Worldwide Media and President, AIM talks about the issues that the magazine industry is facing and how AIM is trying to overcome them

Noor Fathima Warsia May 11, 2012 9:10 PM

AIM calls penalty levied on Times Now ‘unreasonable’?blur=25

Reacting strongly to the penalty levied on Times Now, AIM has said it would “threaten independent functioning of news media in the country”.

exchange4media Staff Nov 29, 2011 7:54 AM

Creating long lasting engagement through magazines?blur=25

With the Association of Indian Magazines (AIM) set to release the detailed findings of its Engagement Study in a month’s time, a discussion on the topic at the 38th FIPP World Magazine Congress took the audience through the exciting USPs of magazines.

Nitin Pandey Oct 13, 2011 9:14 AM

Tarun Rai elected AIM President; Mitrajit Bhattacharya is Vice Prez?blur=25

Tarun Rai, CEO, WWM, has been elected as President of the Association of Indian Magazines (AIM) at the body’s annual general meeting held on October 11, 2011. Rai will be taking over the reins from Pradeep Gupta, Chairman, Cyber Media Group. Mitrajit Bhattacharya, President & Publisher, Chitralekha, has been elected Vice President of the Association.

Nitin Pandey Oct 12, 2011 8:30 AM

‘Dare’ turns three?blur=25

‘Dare’, the magazine on entrepreneurs, brought out by CyberMedia, completed its third anniversary this October. exchange4media spoke to Pradeep Gupta, Founder and Managing Director, Dare, and asked him about the three year long journey.

Akash Raha Oct 20, 2010 8:33 AM

AIM and e4m present the India B2B Media Summit 2010 on February 22?blur=25

The Association of Indian Magazines, in collaboration with the exchange4media Group, is organising the India B2B Media Summit 2010 in Mumbai on February 22. The theme of the Summit this year is ‘Building communities digitally’. The aim of the Summit is to help advertisers understand the B2B domain in India.

exchange4media Mumbai Bureau Feb 19, 2010 7:38 AM