Focus on adding brand value in 2013: Industry experts?blur=25

Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference

Priyanka Nair Feb 12, 2013 8:20 PM

Indigo Consulting retains Asian Paints’ digital biz?blur=25

The win comes following a multi-agency pitch in which at least 10 agencies are known to have taken part

exchange4media Staff Jan 21, 2013 1:56 AM

Sony DADC ropes in Rajat Kakar?blur=25

Kakar joins Sony DADC as the Business Head. His last stint was with Nextgen Telesolutions

exchange4media Staff Dec 4, 2012 7:39 PM

“Personalisation is the highest form of segmentation”?blur=25

We can’t personalise everything in a country of 1.2 bn people. Talk to people who are directly relevant to your biz, says Piyush Pandey of O&M

exchange4media Staff Nov 28, 2012 7:29 PM