The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apte

exchange4media Staff Mar 16, 2018 8:55 AM


From the Asian Paint’s Gattu to the Amul Girl, the Indian advertising arena has witnessed mascots that have been a roaring rage. We ask industry experts whether it has been the case of alive, animated or something else, that we haven’t been able to witness brand mascots of that stature today

Misbaah Mansuri Jan 11, 2018 9:00 AM


The digital campaign aims to make doors fun through the bittersweet banter of a new age couple

exchange4media Staff Nov 30, 2017 1:39 PM


With a tagline like 'Choice Tarakki Ki,’ the film leaves a pertinent message about making progressive choices that leaves no room for compromise when it comes to quality

exchange4media Staff Aug 19, 2017 8:02 AM

Asian Paints launches 'Tick Tock' Campaign for Ezycolour Home Solutions?blur=25

With this campaign, the brand hopes to change the old adage of a paint work never finishing on time

exchange4media Staff May 13, 2017 7:46 AM

Intelligent design will take business forward: Experts at Adobe seminar ?blur=25

Adobe’s ‘Lead by Design’ seminar brings forth the need for brands to align to a design thinking mentality in online businesses to up the consumer experience

exchange4media Staff May 5, 2017 8:15 AM

FMCG cos to record weak Q3 report cards as demonetisation woes underweigh?blur=25

From the FMCG firms’ Q3 results ending December 2016, it’s evident that demonetisation has hit the Rs 2.5-lakh-crore FMCG market by a nearly 1.5 per cent of net sales

exchange4media Staff Feb 6, 2017 8:16 AM

Asian Paints launches new campaign 'Kam Kharcha, Saalo Saal Charcha'?blur=25

Contract Advertising has created a new ad campaign for Asian Paints Tractor Emulsions highlighting the value factor of the brand's emulsions which lasts for many years and hence does not require re-painting every year

exchange4media Staff Sep 24, 2016 8:23 AM

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report?blur=25

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

exchange4media Staff Sep 22, 2016 8:50 AM

E-commerce adex lags in H1'16 as sector sees consolidation?blur=25

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

Asian Paints highlights its SmartCare range through webisodes?blur=25

The brand has decided to take the core proposition of the product forward through a series of webisodes. The story revolves around a CBI officer investigating a SmartCare contractor about the product and its warranty claims through a lie detector test

exchange4media Staff May 11, 2016 8:12 AM

Asian Paints' new SmartCare TVC is about winning consumer trust?blur=25

The ad conceptualised by Ogilvy & Mather takes a witty and humourous approach to highlight how this new product is the perfect solution to fix dampness, cracks and water leakages

exchange4media Staff Apr 21, 2016 8:02 AM

Madison BMB wins Asian Paints’ Bath Business account?blur=25

As part of the mandate, the agency will handle the advertising strategy for all brands that come under the Bath Business vertical of Asian Paints

exchange4media Staff Mar 30, 2016 7:56 AM

Top CMOs honoured at Pitch CMO Summit 2016?blur=25

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff Mar 5, 2016 7:33 AM

Asian Paints, Contract Advertising & Madison Media lead at Prime Time Awards?blur=25

The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award

exchange4media Staff Jan 22, 2016 9:18 PM

Nerolac and Asian Paints ads encourage consumer involvement in paint category with a new ‘beautify your home’ spin?blur=25

Nerolac’s festive ad features Shah Rukh Khan with the famous ‘Jab Ghar Ki Raunak Badhani Ho..’ jingle and Asian Paints ad features a middle-class man that becomes the apple of the community’s eye after painting his home

Sarmistha Neogy Sep 28, 2015 8:33 AM

Contract’s new film for Asian Paints Tractor Emulsion recommends an upgrade from distemper?blur=25

Asian Paints aimed to target the ‘harder-to-convert’ distemper user to Tractor Emulsion paint, by addressing their motivations and barriers through the new film

exchange4media Staff Sep 17, 2015 12:58 PM

OLX, TCS, Asian Paints, HCL and Parle Products: Winners speak on Pitch Top 50 Brands?blur=25

OLX's Amarjit Batra, TCS' Deep Pandey, Parle Products' Mayank Shah and B Krishna Rao, HCL's Apurva Chamaria and Asian Paints' Sameer Wadhera on winning accolades at Pitch Top 50 Brands

exchange4media Staff Aug 14, 2015 8:08 AM

Asian Paints' mobile site a hit with customers?blur=25

The company had recently undergone a brand makeover and wanted to leverage the mobile medium to communicate its re-positioning with users; Asian Paints aimed at making its mobile site the 'always there' partner for consumers' home décor journey

exchange4media Staff Jan 31, 2015 10:33 AM

Google Online Shopping Festival kicks off today?blur=25

The festival will see over 400 partners offering products on discount for three days till Friday

Ankur Singh Dec 10, 2014 7:53 AM